scholarly journals Speech Codes Theory as a Framework for Analyzing Communication in Online Educational Settings

2013 ◽  
pp. 160-172 ◽  
Author(s):  
Tabitha Hart
Keyword(s):  
Interpretive Research ◽  
Methodological Framework ◽  
Ethnography Of Communication ◽  
Educational Settings ◽  
Knowing How ◽  
Speech Codes ◽  
Speech Codes Theory

Knowing how best to assess and evaluate the communication that takes place in online educational settings can be a challenge, especially when the features of educational platforms continue to develop in their complexity. This chapter will discuss Speech Codes Theory, which is grounded in the Ethnography of Communication, as a theoretical and methodological framework for conducting qualitative, interpretive research. It will show how Speech Codes Theory can potentially be used to analyze and understand communication in a range of online educational settings.

Speech Codes Theory

2012 ◽  
Author(s):  
Patricia Olivia Covarrubias Baillet
Keyword(s):  
Speech Codes ◽  
Speech Codes Theory

scholarly journals Consumers’ experiences of appropriate sales interaction – a speech code theory perspective

2017 ◽  
Vol 17 (1) ◽  
Author(s):  
Jonna Koponen ◽  
Saara Julkunen
Keyword(s):  
Speech Code ◽  
Code Theory ◽  
Cultural Norm ◽  
Speech Codes ◽  
Consumer Orientation ◽  
Business To Consumer ◽  
Speech Codes Theory ◽  
Context Specific ◽  
Different Cultures ◽  
Sales Interaction

Little is known about what kind of salesperson-consumer interaction is valued in different cultures. We explore the influence of national speech culture in sales-related communication in business-to-consumer (B2C) environments. We apply speech codes theory to identify the B2C context-specific speech codes attached to the sales-related communication described in consumers’ narratives. The results inform three discourses among sales-related communication: consumer orientation, professionalism and independency. The results suggest that independency, fact-oriented talk, and consumer-oriented communication are central speech codes related to the B2C sales context in Finland. Furthermore, the results describe a cultural norm for appropriate sales-related communication. 

Audiology in Iowa Educational Settings

1992 ◽  
Vol 1 (4) ◽  
pp. 19-23
Author(s):  
Ron L. Huddleston ◽  
Mary L. Mills
Keyword(s):  
Educational Settings

Toward the Ethnography of Communication Disorders

1990 ◽  
Vol 18 ◽  
pp. 44-55 ◽  
Author(s):  
Dana Kovarsky ◽  
Martha Crago
Keyword(s):  
Communication Disorders ◽  
Ethnography Of Communication
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