scholarly journals Consumers’ experiences of appropriate sales interaction – a speech code theory perspective

2017 ◽  
Vol 17 (1) ◽  
Author(s):  
Jonna Koponen ◽  
Saara Julkunen
Keyword(s):  
Speech Code ◽  
Code Theory ◽  
Cultural Norm ◽  
Speech Codes ◽  
Consumer Orientation ◽  
Business To Consumer ◽  
Speech Codes Theory ◽  
Context Specific ◽  
Different Cultures ◽  
Sales Interaction

Little is known about what kind of salesperson-consumer interaction is valued in different cultures. We explore the influence of national speech culture in sales-related communication in business-to-consumer (B2C) environments. We apply speech codes theory to identify the B2C context-specific speech codes attached to the sales-related communication described in consumers’ narratives. The results inform three discourses among sales-related communication: consumer orientation, professionalism and independency. The results suggest that independency, fact-oriented talk, and consumer-oriented communication are central speech codes related to the B2C sales context in Finland. Furthermore, the results describe a cultural norm for appropriate sales-related communication. 

The Moral Core of U.S. Constitutional Bans on Hate Speech Codes

1998 ◽  
pp. 33-37
Author(s):  
Norman Fischer
Keyword(s):  
Supreme Court ◽  
First Amendment ◽  
Hate Speech ◽  
Supreme Court Decision ◽  
Court Decision ◽  
Speech Code ◽  
Stanford University ◽  
Speech Codes ◽  
Moral Basis ◽  
The U.S

The striking down of the Stanford University Hate Speech Code on February 27, 1995 demonstrated the strong animus in U.S. First Amendment decisions against such codes. Judge Peter Stone, applying the U.S. Supreme Court decision in R.A.V. ruled, first, that the Stanford Code was too broad, and second, that the state cannot censor content by picking out some "fighting words" to prohibit. I argue that the moral basis for banning overbroad codes combines a nonconsequential emphasis on the value of liberty with a consequentialist analysis of what happens when liberty that should be protected is entangled in codes reflecting liberty that should not be protected. In contrast, the moral basis for content neutrality does not depend on consequentialist thinking, but shows that the very search for a moral basis for banning the purest acts of hateful speech logically makes the speech protected by elevating it to a viewpoint.

scholarly journals Jesus the ‘teacher-saviour’ or ‘saviour-teacher’: Reading the Gospel of Matthew in Chinese contexts

2009 ◽  
Vol 65 (1) ◽  
Author(s):  
John Y.H. Yieh
Keyword(s):  
Gospel Of Matthew ◽  
Cross Cultural ◽  
Social Consequences ◽  
Creative Imagination ◽  
Post Colonial ◽  
Sermon On The Mount ◽  
Context Specific ◽  
Different Cultures ◽  
Christian Leaders ◽  
Insight Into

While every interpretation is culturally particular and context-specific, the critical assessment of the hermeneutical principles and social consequences of real examples from different cultures may facilitate fresh readings of the scripture with more creative imagination, theological integrity and ethical responsibility. This essay investigates three influential interpretations of Matthew’s Gospel by well-known Christian leaders in China: Hong Xiuquan, Wu Leichuan and Watchman Nee. Different theological orientations notwithstanding, they all highlight Jesus’ role as ‘saviour and teacher’ and favour the Sermon on the Mount. The strategies that they use to appropriate Matthew’s Gospel and to make Jesus relevant show what it takes to ensure a sound hermeneutical process. They also bring to the table of Matthean scholarship insight into the roles that Jesus plays in the Gospel narrative and in various socio-cultural settings. Finally, they provide interesting cases for a brief refl ection on cross-cultural readings and post-colonial criticism that have fascinated recent biblical scholars.

scholarly journals Remoh Madura in Cultural Communication Perspective

2019 ◽  
Vol 6 (1) ◽  
pp. 400
Author(s):  
Faiqotul Isma Dwi Utami ◽  
Widodo Muktiyo ◽  
Sutopo Sutopo
Keyword(s):  
Cultural Communication ◽  
Speech Code ◽  
Code Theory ◽  
True Meaning ◽  
Special Meaning

The communication code in the Remoh tradition is a form of communication that has special meaning. In this Remoh activity, there are lots of codes. One of them is when a member of Remoh arrives, he takes a weapon and it is a sickle, but he does not throw the sickle in its place, it is intended to generate a code to look like he will going to challenge the host of Remoh. In addition, guests who arrive first will be recorded by the reception guests to be called first by the host at the Shandur show as a form of respect for those concerned. This research uses Speech Code Theory, because this theory can be used to see the true meaning of the codes in the Remoh tradition.

Salesperson attributes that influence consumer perceptions of sales interactions

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
J. Ricky Fergurson ◽  
John T. Gironda ◽  
Maria Petrescu
Keyword(s):  
Delphi Study ◽  
Word Of Mouth ◽  
Role Theory ◽  
Customer Orientation ◽  
Content Type ◽  
Digital Era ◽  
Expectancy Disconfirmation ◽  
Business To Consumer ◽  
Sales Interaction

Purpose This paper aims to examine how modern, digital era customers in a business-to-consumer (B2C) setting prioritize salesperson-customer orientation attributes when evaluating their expectations regarding interactions with salespeople, as well as their impact on positive and negative word-of-mouth. In addition, the research further investigates which negative salesperson attributes have an impact on overall customer experience and satisfaction. Design/methodology/approach Role theory and expectancy-disconfirmation theory form the theoretical foundation for two mixed-method studies. Study 1 is an exploratory content analysis of online consumer reviews and social media word-of-mouth related to consumer experiences with salespeople. Study 2 is a three-round Delphi study investigating which salesperson orientation attributes are most important to the customer in B2C interactions. Findings The results uncover which salesperson customer orientation attributes are essential for modern consumers and how they differ as a function of context (retail, direct-selling and follow-up) and how they contribute to the generation of digital word-of-mouth. Originality/value This paper expands B2C sales interaction literature by exploring the need for differing sales attributes based on the differential function of the shopping environment.

scholarly journals Speech Codes Theory as a Framework for Analyzing Communication in Online Educational Settings

2013 ◽  
pp. 160-172 ◽  
Author(s):  
Tabitha Hart
Keyword(s):  
Interpretive Research ◽  
Methodological Framework ◽  
Ethnography Of Communication ◽  
Educational Settings ◽  
Knowing How ◽  
Speech Codes ◽  
Speech Codes Theory

Knowing how best to assess and evaluate the communication that takes place in online educational settings can be a challenge, especially when the features of educational platforms continue to develop in their complexity. This chapter will discuss Speech Codes Theory, which is grounded in the Ethnography of Communication, as a theoretical and methodological framework for conducting qualitative, interpretive research. It will show how Speech Codes Theory can potentially be used to analyze and understand communication in a range of online educational settings.

Speech Codes Theory

2012 ◽  
Author(s):  
Patricia Olivia Covarrubias Baillet
Keyword(s):  
Speech Codes ◽  
Speech Codes Theory
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