If A and B are C*-algebras and X is an operator A, B-bimodule, then points of X can be separated from closed A, B-absolutely convex subsets of X by completely bounded A, B-bimodule homomorphisms from X into B(K), where K is a Hilbert space and the A, B-bimodule structure on B(K) is induced by a pair of representations π : A → B(K) and σ : B → B(K). If A and B are von Neumann algebras and X is a normal (not necessarily dual) operator A, B-bimodule, those A, B-absolutely convex subsets of X are characterized which can be separated from points of X as above, but with the additional requirement that the two representations π and σ are normal. This requires a new topology on X, which has appeared also in connection with some other questions concerning operator modules.