A strategic approach to managing intellectual property

2003 ◽  
Author(s):  
Duncan Matthews ◽  
John Pickering ◽  
John Kirkland
Keyword(s):  
Intellectual Property ◽  
Strategic Approach

Merchandising Snoopy

2018 ◽  
Vol 44 (1) ◽  
pp. 27-43
Author(s):  
Stephen J Lind
Keyword(s):  
Intellectual Property ◽  
Archival Research ◽  
Japanese Market ◽  
Ethnographic Interview ◽  
Strategic Approach ◽  
Research Findings

The Peanuts brand has commanded multimillion-dollar success in the challenging Japanese marketplace. The strength of the intellectual property developed by comic artist Charles M. Schulz and its resonance with fundamental Japanese tastes account for only part of the brand’s success. This study uses a historiographic methodology of ethnographic, interview, and archival research to examine the case of the Peanuts brand’s strategic approach to expansion in the Japanese market. The research findings indicate that (a) licensing is a strategically profitable model for adapting and logistically distributing a product to a new market, (b) active oversight structured into the licensing scheme is critical for maintaining brand integrity, and (c) division of authority that relies on localized partnerships within that structure of oversight is necessary to allow for the desired adaptation key to success.

The Intellectual Property Holding Company

2017 ◽  
Author(s):  
Jeffrey A. Maine ◽  
Xuan-Thao Nguyen
Keyword(s):  
Intellectual Property ◽  
Holding Company ◽  
Property Holding

Australian Intellectual Property Law

2008 ◽  
Author(s):  
Mark J. Davison ◽  
Ann L. Monotti ◽  
Leanne Wiseman
Keyword(s):  
Intellectual Property ◽  
Property Law ◽  
Intellectual Property Law
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