Real money in immersive experiences

Author(s):  
Coline Delbaere
Keyword(s):  
2021 ◽  
pp. 106984
Author(s):  
Hyoun S. Kim ◽  
Matthew Rockloff ◽  
Diandra Leslie ◽  
Daniel S. McGrath ◽  
Michael J.A. Wohl ◽  
...  

2012 ◽  
Vol 51 (2) ◽  
pp. 280-284
Author(s):  
Alexander Dick
Keyword(s):  

1981 ◽  
Vol 7 (2) ◽  
pp. 207-225 ◽  
Author(s):  
Evangelos O. Simos
Keyword(s):  

Economica ◽  
2016 ◽  
Vol 85 (338) ◽  
pp. 360-382 ◽  
Author(s):  
Leighton Vaughan Williams ◽  
Ming-Chien Sung ◽  
Peter A. F. Fraser-Mackenzie ◽  
John Peirson ◽  
Johnnie E. V. Johnson

2017 ◽  
Vol 17 (3) ◽  
pp. 386-400 ◽  
Author(s):  
Frédéric Dussault ◽  
Natacha Brunelle ◽  
Sylvia Kairouz ◽  
Michel Rousseau ◽  
Danielle Leclerc ◽  
...  

2013 ◽  
Author(s):  
Laura Jaramillo ◽  
Y. Sophia Zhang

Author(s):  
Mehdi Dadkhah ◽  
Mohammad Davarpanah Jazi ◽  
Sokol Pacukaj
Keyword(s):  

2015 ◽  
Vol 4 (3) ◽  
pp. 22-50 ◽  
Author(s):  
Wilson Ozuem ◽  
Jason Prasad

Gambling has been a part of humanity for a long time, and references to it have been found in some of the earliest dated records. Literature on the topic has been accumulating since ancient times. The advent of Internet technology along with its typical subsets provides a new approach to how gambling is conducted in postmodern times. Drawing on qualitative research and utilising a single case study strategy, this study examines online social gambling and real money gambling marketing communication practices as well as offers some insights into the development and implementation of effective marketing communication programmes. In contrast to existing studies, the paper, in part, proposes integrative and higher levels of marketing communication programmes between online social gambling and real money gambling environments.


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