scholarly journals Online Social Gambling and Its Implications for the Study of Marketing Communications

2015 ◽  
Vol 4 (3) ◽  
pp. 22-50 ◽  
Author(s):  
Wilson Ozuem ◽  
Jason Prasad
Keyword(s):  
Single Case ◽  
Internet Technology ◽  
Marketing Communication ◽  
Single Case Study ◽  
New Approach ◽  
Real Money ◽  
Long Time ◽  
Ancient Times ◽  
Communication Practices

Gambling has been a part of humanity for a long time, and references to it have been found in some of the earliest dated records. Literature on the topic has been accumulating since ancient times. The advent of Internet technology along with its typical subsets provides a new approach to how gambling is conducted in postmodern times. Drawing on qualitative research and utilising a single case study strategy, this study examines online social gambling and real money gambling marketing communication practices as well as offers some insights into the development and implementation of effective marketing communication programmes. In contrast to existing studies, the paper, in part, proposes integrative and higher levels of marketing communication programmes between online social gambling and real money gambling environments.

Differences that Matter

2014 ◽  
pp. 389-419 ◽  
Author(s):  
Wilson Ozuem ◽  
Jason Prasad
Keyword(s):  
Qualitative Research ◽  
Internet Technology ◽  
Marketing Communication ◽  
Real Money ◽  
Long Time ◽  
Ancient Times ◽  
Communication Practices

Gambling has been a part of humanity for a very long time, and references to it have been found in some of the earliest dated records. Literature on the topic has been accumulating since ancient times. The advent of Internet technology, along with its typical subsets, provides a new twist on how gambling is conducted in postmodern times. Drawing on qualitative research, this chapter examines online social gambling and real money gambling marketing communication practices and offers some insights on the development and implementation of effective marketing communication programmes. In contrast to existing studies, the chapter, in part, proposes integrative and higher levels of marketing communication programmes between online social gambling and real money gambling environments.

“ EFFECT OF SHILADI CHURNA ON KAPHAJ KASA – A SINGLE CASE STUDY ”

2020 ◽  
Vol 8 (02) ◽  
Author(s):  
Divya Ashok kasbe
Keyword(s):  
Adverse Effect ◽  
Clinical Improvement ◽  
Single Case ◽  
Single Case Study ◽  
Single Patient ◽  
Patient Study ◽  
Long Time

  Kasa is itself a system but when it persist for long time it becomes Disease. There are 5 types of kasa ( vataj , pittaj , kaphaj , kshayaj , kshataj)(1) Various shodhana and shamana therapies are mentioned for treatment of kaphaj kasa in classics . There are various medications used over the kaphaj kasa but shiladi churna is a n unique formulation which is under practice of vaidyas . So in the present study single patient study taken .The result of the study was assessed on clinical improvement . After completion of the therapy it was found that shiladi churna is very effective for management of kaphaj kasa wiyhout any adverse effect .  

scholarly journals Increasing project benefits by project opportunity exploitation

2018 ◽  
Vol 11 (1) ◽  
pp. 35-52 ◽  
Author(s):  
Pernille Eskerod ◽  
Karyne Ang ◽  
Erling S. Andersen
Keyword(s):  
Rare Species ◽  
Single Case ◽  
Business Case ◽  
Research Area ◽  
Single Case Study ◽  
Content Type ◽  
Opportunity Exploitation ◽  
Long Time ◽  
New Research

Purpose Exploitation of project opportunities may bring more benefits than stipulated in the initial business case, and even stakeholder benefits that nobody thought of at the project initiation. The purpose of this paper is to suggest a new research area for megaprojects, i.e. the phenomenon of project opportunity exploitation as a means to increase the project benefits. Design/methodology/approach This is a single case study of an infrastructure megaproject, i.e. the construction and operation of a 50+ years old American bridge. Data cover information regarding 60+ years old historical documents, newspaper articles, interviews and video-recordings. Findings The findings of this paper are as follows: exploiting all opportunities created by the project and increasing project benefits require involvement from many categories of stakeholders; stakeholders get more involved in exploiting the opportunities created by the project when they are proud of the project; for some of the project-related opportunities, it might take a long time before they can be exploited (and related benefits achieved); and celebrating achievements of the project stimulate stakeholders to exploit opportunities created by the project and contribute to further project benefits. Research limitations/implications Only few interviews were conducted. Interviewees were biased as all were very proud of the bridge. This is a single case study of a “rare species”, not representing most megaprojects. Practical implications To enhance project opportunity exploitation and increased benefits, the project owner (team) must continuously communicate about the project, also after project execution. Originality/value This study contributes to a gap within the literature on the phenomenon “project opportunity exploitation”. This is a very rich case study and of a “rare species”.

Facets and Dimensions of Online Social Gambling

2015 ◽  
pp. 271-302 ◽  
Author(s):  
Jason Prasad ◽  
Wilson Ozuem
Keyword(s):  
Qualitative Research ◽  
Internet Technology ◽  
Online Gambling ◽  
Marketing Communications ◽  
Marketing Communication ◽  
Real Money ◽  
Communication Practices

While the concern with online gambling and its implications for marketing communications scholars and practitioners has increased during the recent years, it remains an understudied area. This is unfortunate since the advent of Internet technology widens the platform for global gambling, and many companies face some challenges in balancing online social gambling and real money gambling. Drawing on qualitative research, this chapter examines online social gambling and real money gambling marketing communication practices and offers some insights on the development and implementation of effective marketing communication programmes. In contrast to existing studies, the chapter, in part, proposes integrative and higher levels of marketing communication programmes between online social gambling and real money gambling environments.

scholarly journals How Novo Nordisk Used Porter’s Concept of Shared Value Achieving Profitable Business and Healthy Society "Professional Approach"

2018 ◽  
Vol 2 (2) ◽  
pp. 7-22
Author(s):  
Ishak KHERCHI ◽  
Mohamed FELLAGUE ◽  
Samira Ahlem HADDOU
Keyword(s):  
Single Case ◽  
Economic Value ◽  
Theoretical Background ◽  
Shared Value ◽  
Pharmaceutical Companies ◽  
Single Case Study ◽  
New Approach ◽  
Creating Shared Value ◽  
Unique Approach

This paper aims to provide shared value as a new approach for pharmaceutical company to create social and economic value, in addition to that we aims to provide a theoretical background of the concept, then a practical contributions that ground understanding the concept of creating shared value. The authors analyse a single case study of Novo Nordisk. The objective is to show for professionals the importance of this new approach in creating social and economic value. We found that Novo Nordisk used this new approach of creating shared value by following set of social and economic programs; we also provide new approach of doing business for pharmaceutical companies. This single case study provides new approach to create social and economic value for pharmaceutical companies; however, more research is needed to find other approaches or testing the same approach in other industries. The paper has practical implications that relate to the design of shared value approach. We provide practical approach and ideas that could be applied by other companies to reach shared value creation professionals could use these ideas to create social and economic value. A professional unique approach to create social and economic value for pharmaceutical companies.

Who Has Potatoes?

2003 ◽  
Vol 1 (2) ◽  
pp. 148-159
Author(s):  
Keith V. Bletzer
Keyword(s):  
Substance Use ◽  
Home Country ◽  
Single Case ◽  
Turning Points ◽  
Farm Labor ◽  
Single Case Study ◽  
Long Period ◽  
Migrant Work

Migratory farm labor like other forms of migrant work both in and outside agriculture impedes on the opportunity to make choices. The following essay explores particular phases in the life of one man (a single case study) and examines how he considers turning points in his life that led to a long period of substance use, both as an immigrant in the country and as a working man in his home country, followed by a cessation of use and the beginning stages of recovery. / Para el migrante, viajar en busca de trabajo es díficil, ya sea que trabaje en agricultura o en otras labores. Este ensayo examina ciertas etapas en la vida de un hombre (estudio de un solo caso) que examina los cambios que le han ocurrido durante un período en que él consumía grandes cantidades de alcohol en los estados y en su país, seguido por un período de sobriedad (no tomaba alcohol, no usaba drogas) en este país en que él comienza una etapa de rehabilitación.

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