Advertising – the Art of Manipulation. Cultural Determinants in Effectiveness of Advertising, Polish and American Cases

2017 ◽  
pp. 235-246
Author(s):  
Monika Dębicka
2013 ◽  
Vol 1 (1) ◽  
pp. 38-54 ◽  
Author(s):  
Stefano Pace

Today innovation can be so radical and futuristic that common models of innovation diffusion might not be enough. The success of an innovation relies on the functional features of the new product, but also on how consumers shape the meaning of that innovation. Consumer Culture Theory (CCT) can help managers by focusing on the cultural determinants of consumer behaviour. The work provides a preliminary analysis of how consumers elaborate the cultural platform that will determine the degree of success of the upcoming innovation Google Glass.


2020 ◽  
Vol 54 (6) ◽  
pp. 482-489
Author(s):  
Daniel Shepherd ◽  
Marja Heinonen-Guzejev ◽  
Kauko Heikkilä ◽  
David Welch ◽  
Kim N. Dirks ◽  
...  

<b><i>Background:</i></b> Sensitivity to noise, or nuisance sounds that interrupt relaxation and task-related activities, has been shown to vary significantly across individuals. The current study sought to uncover predictors of noise sensitivity, focussing on possible social and cultural determinants, including social position, education, ethnicity, gender, and the presence of an illness. <b><i>Method:</i></b> Data were collected from 746 New Zealand adults residing in 6 areas differentiated by social position. Participants responded to questions probing personal characteristics, noise sensitivity, illness, neighbourhood problems, and noise annoyance. It was hypothesized that those in high-deprivation areas and/or experiencing illness report higher levels of noise sensitivity. <b><i>Results:</i></b> Approximately 50 and 10% of the participants reported being moderately or very noise sensitive, respectively. Significant predictors of noise sensitivity included age, length of residence, level of social deprivation, and self-reported illness. <b><i>Conclusion:</i></b> There is evidence of social determinants of noise sensitivity, including social position and residential factors.


2016 ◽  
Vol 157 (18) ◽  
pp. 712-717
Author(s):  
Ágnes Lukács ◽  
Helga Judit Feith

Introduction: The perception of health and sickness are culturally determined and, therefore, ethnic and religious socialization forms attitudes toward the medical system. During everyday practice, patients’ rights and obligations, which are based on the norms of the major society, confront Roma minority norms. Aim: The aim of the authors was to explore the main interferences of patients’ rights and obligations during the medical care of the Roma. Method: The authors analyzed the results of medical anthropology, health sociology, and the experience obtained from more than 40 courses about patients’ rights. Results: Cultural determinants, effects of the lower socioeconomic status and social-psychological mechanism equally form the situations of healthcare and the observance of patients’ rights and obligations. Conclusions: Most of the misunderstandings between healthcare workers and Roma patients stem from the lack of knowledge about cultural differences. Therefore, transcultural approach and Romani studies should be significant part of graduate and postgraduate courses in the field of medical education. Orv. Hetil., 2016, 157(18), 712–717.


2014 ◽  
Vol 12 (3) ◽  
pp. 579-603 ◽  
Author(s):  
TIM ROWSE

Accounts of liberalism as an ideology of European imperialism have argued that when liberals discovered that colonized people were, in various ways, intractable, they questioned and then abandoned the postulated universal human capacity for improvement; the racial and cultural determinants of native “backwardness” seemed stronger than any universal susceptibility to the civilizing projects of liberal imperialism. While the intellectual trajectory of some canonical liberals illustrates this decline in liberal universalism, some colonized intellectuals—while acknowledging distinctions of race and people-hood—adhered to the universalist optimism of liberalism. In pursuit of a global history of liberalism, this essay examines writings by Peter Jones, Charles Eastman, Zitkala-Sa, Apirana Ngata and William Cooper to illustrate a robust indigenous universalism. Drawing on the intellectual heritage of Christianity and universal (or “stadial”) philosophy of history, these intellectuals affirmed emphatically that their people were demonstrating the capacities to be subjects of liberal civilization.


2021 ◽  
Vol Publish Ahead of Print ◽  
Author(s):  
Migita M. D’cruz ◽  
Santosh K. Chaturvedi

1981 ◽  
Vol 59 (2) ◽  
pp. 161-163 ◽  
Author(s):  
C. A. A. Barbosa ◽  
N. E. Morton ◽  
D. C. Rao ◽  
H. Krieger

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