This chapter discusses the notion of “responsible innovation” and “value sensitive design”. It applies these notions to standardization and more specifically to standard selection. Based on earlier research (Van de Kaa, 2013; Van den Ende, Van de Kaa, Den Uyl, & De Vries, 2012), it is proposed that standards should be flexible to facilitate changes related to ethical and societal values. An acceptable standard can be achieved by involving users in the standard development process. The understanding of standardization and standard selection in particular can be improved by incorporating concepts and theories from the discipline of philosophy. This chapter discusses three conceptualizations of standard selection: market dominance, socio-political acceptance, and acceptability.