The Bonduelle Group's Distribution Strategy

This case study discusses the distribution strategy of the Bonduelle Group and the ability to and value of becoming a retail brand for the world's leading producer and supplier of ready-to-eat processed vegetables. In 2010, the family business opened its first flagship store named ‘Bonduelle Bienvenue'. It was entirely dedicated to processed vegetables and offering a big range in the same selling space. The objective of this prototype was not to substitute the company's existing distribution network, or even to hinder it, but to complement it by providing brand visibility and enabling an increase in Bonduelle Group's market share within households. Introducing the reader to the company, the first steps of the concept store back in 2012, and the following other D2C initiatives of the group, this case aims to address the advantages and drawbacks for a food processing brand to engage in selling directly to end consumers.

Strategi Pemasaran Pada PT. Prima Megah Irsa

ABSTRAK Tujuan dalam penelitian ini yaitu untuk mengetahui strategi apakah yang diterapkan oleh PT. Prima Megah Irsa dalam meningkatkan penjualan jasa kontruksi. Penelitian ini dilakukan di PT. Prima Megah Irsa yang beralamatkan di Jalan Krikilan No 146 Ds. Krikilan RT. 013 RW. 005 Kec. Driyorejo Kab. Gresik. Jenis penelitian ini yaitu kualitatif deskriptif. Sumber data yang digunakan dalam penelitian ini yaitu sumber data primer. Sedangkan pengumpulan data yang dilakukan dalam penelitian ini menggunakan metode observasi, wawancara, dan dokumentasi. Adapun hasil penelitian ini dapat disimpulkan bahwa 1) PT. Prima Megah Irsa memiliki strategi pemasaran yang sangat penting dalam meningkatkan volume penjualan produk jasa yang disediakan, 2) Strategi produk yang dijalankan oleh PT. Prima Megah Irsa mengfokuskan pada kualitas produk jasa dan proses pengerjaan proyek yang selesai sesuai dengan waktu yang ditetapkan, 3) Strategi harga yang ditawarkan oleh PT. Prima Megah Irsa merupakan harga yang ditawarkan sesuai dengan harga di pasar, 4) Strategi distribusi yang dilakukan oleh PT. Prima Megah Irsa merupakan sistem strategi distribusi langsung. Strategi langsung merupakan strategi yang bertujuan untuk melakukan pendekatan secara langsung kepada para calon pengguna jasa (klaen) baik secara formal maupun informal guna produk jasa yang ditawarkan perusahaan dapat berkembang dan dikenal lebih luas oleh perusahaan, 5) Strategi promosi dan komunikasi yang dilakukan oleh PT. Prima Megah Irsa yaitu dengan cara melakukan promosi secara langsung kepada para pengusaha kontraktor. Perusahaan juga menjalin komunikasi dengan para pengusaha kontraktor lainnya. Yang tujuannya produk jasa yang ditawarkan lebih dikenal oleh pasar dengan cara word of mouth.ABSTRACTThe purpose of this research is to find out what strategy is applied by PT. Prima Megah Irsa in increasing sales of construction services. This research was conducted at PT. Prima Megah Irsa whose address is at Jalan Krikilan No. 146 Ds. Krikilan RT. 013 RW. 005 District. Driyorejo Kab. Gresik. This type of research is descriptive qualitative. The data sources used in this study are primary data sources. While the data collection was carried out in this study using the methods of observation, interviews, and documentation. The results of this study can be concluded that 1) PT. Prima Megah Irsa has a very important marketing strategy in increasing the sales volume of the services provided, 2) the product strategy implemented by PT. Prima Megah Irsa focuses on the quality of service products and project work processes that are completed in accordance with the specified time, 3) the price strategy offered by PT. Prima Megah Irsa is the price offered in accordance with the price in the market, 4) distribution strategy carried out by PT. Prima Megah Irsa is a direct distribution strategy system. The direct strategy is a strategy that aims to make a direct approach to prospective service users (clients) both formally and informally so that the products and services offered by the company can develop and be known more widely by the company, 5) promotion and communication strategies carried out by PT. Prima Megah Irsa, namely by making promotions In addition, the company also establishes communication with other contractor entrepreneurs. The goal is that the products and services offered are better known by the market by word of mouth.

OTT Streaming Distribution Strategies for Dance Performances in the Post-COVID-19 Age: A Modified Importance-Performance Analysis

The purpose of this study was to explore strategies for distributing online content of dance post COVID-19 in Korea. And specially to discuss the distribution strategies of online performances through videoization of dance performances and OTT (over-the-top) streaming: (1) Methods: For this purpose, a survey was conducted on the distribution strategy of dance online contents for a total of 100 practitioners such as dance field, video contents, and art management. A total 91 sample were used except for defective questionnaires, and Vavra (1997)’s modified important performance analysis was conducted; (2) Results: The results of the matrix through the modified IPA analysis are as follows: first, the first quadrant included ‘quality of dance performance’, ‘platform for OTT streaming’, and ‘promotion for potential audience development’. This means that both explicit and intrinsic importance are high, and it is an important execution factor that has a positive effect on the satisfaction of the online contents of dance only if it is met. Second, the second quadrant included ‘brand awareness of choreographer or dance company’, ‘creative composition and choreography’, and ‘fee and price criteria’. This is a case of low explicit importance but high intrinsic importance, and these factors are attractive attributes that affect the satisfaction of dance online contents, although consumers do not expect it to be important. Third, the third quadrant included ‘new formats and curation’, ‘convergence technology (AR, VR, 3D, etc.) for the field sense’, and ‘online audience service (communication, membership, etc.)’. This means that both explicit and intrinsic importance are low, and if these factors are met, it can have a positive effect on the satisfaction of viewing of dance online contents. However, it does not have a negative effect even if it is not met. Fourth, in the fourth quadrant, ‘production and editing competency’, ‘quality of videos and sounds’, ‘copyright of performance creation’, and ‘fandom and audience management’ was included. This is an essential attribute in the distribution strategy of dance online contents because it has high explicit importance and low intrinsic importance, and it can have a negative impact on satisfaction when these factors are not met.

Small-Sized Vehicle Detection in Remote Sensing Image Based on Keypoint Detection

The vehicle detection in remote sensing images is a challenging task due to the small size of the objects and interference of a complex background. Traditional methods require a large number of anchor boxes, and the intersection rate between these anchor boxes and an object's real position boxes needs to be high enough. Moreover, the size and aspect ratio of each anchor box need to be designed manually. For small objects, more anchor boxes need to be set. To solve these problems, we regard the small object as a keypoint in the relevant background and propose an anchor-free vehicle detection network (AVD-kpNet) to robustly detect small-sized vehicles in remote sensing images. The AVD-kpNet framework fuses features across layers with a deep layer aggregation architecture, preserving the fine features of small objects. First, considering the correlation between the object and the surrounding background, a 2D Gaussian distribution strategy is adopted to describe the ground truth, instead of a hard label approach. Moreover, we redesign the corresponding focus loss function. Experimental results demonstrate that our method has a higher accuracy for the small-sized vehicle detection task in remote sensing images compared with several advanced methods.