Theoretical and Methodical Aspects of Ensuring Sustainable Operation of the Businesses Considering Their Innovative Activity

This article considers a new approach to ensuring the sustainable functioning of a company considering its innovative activity on the basis of the original tools developed by the author, including strictly regulated indicators of the organization's activity, ensuring its stability, and their flexible filling to maintain it through a timely targeted impact on their level. The paper shows the interaction of two different levels of indicators in their quantitative and qualitative cross section.