scholarly journals FROM THE COUNTRY OF ORIGIN EFFECT TO THE ORIGIN OF THE BRAND - AN APPROACH FROM THE VIEWPOINT OF THE LITERATURE REVIEW

2014 ◽  
Author(s):  
Carlos Silva
Keyword(s):  
Literature Review ◽  
Country Of Origin ◽  
Origin Effect

scholarly journals An Evolutionary Overview of the Joint Researches on B2B Marketing and COO Effect

2016 ◽  
Vol 8 (4) ◽  
pp. 1
Author(s):  
Marcus Vinicius Costa de Melo Silva ◽  
Janaina De Moura Engracia Giraldi
Keyword(s):  
Literature Review ◽  
Graphical Representation ◽  
Country Of Origin ◽  
B2b Marketing ◽  
Assembly Design ◽  
Design And Manufacturing ◽  
Business To Business ◽  
Origin Effect

This paper is the result of a literature review on business-to-business marketing, and the country-of-origin effect, presenting an evolutionary overview on these topics throughout four decades. The findings indicate that the1970s served as scenario for the introduction of country-of-origin and B2B marketing altogether. During the 1980s, the topic was scarcely explored, being revisited in the next decade, with the addition of more countries and dimensions to the analysis. In the 1990s, the construct country-of-origin effect was dismembered into three others: country of assembly, design, and manufacturing. Finally, the 2000s served as setting for the most complex research of four decades analyzed. The conclusion of this literature review brings a graphical representation that displays the cited authors and their research, the countries involved in the assessments and, the theoretical gaps for further studies.

‘SHOULD I PURCHASE OR NOT’? A LITERATURE REVIEW OF COUNTRY-OF-ORIGIN EFFECT ON THE USE OF DOMESTIC BRAND

2019 ◽  
Author(s):  
Abdul Bashiru Jibril ◽  
Michael Adu Kwarteng ◽  
Miloslava Chovancová ◽  
Richard Denanyoh ◽  
Victor Kwarteng Owusu ◽  
...  
Keyword(s):  
Literature Review ◽  
Country Of Origin ◽  
Origin Effect

scholarly journals Country of origin effect: a study with Brazilian consumers in the luxury market

2018 ◽  
Vol 15 (4) ◽  
pp. 348-362 ◽  
Author(s):  
Maria Montanari ◽  
Jonny Rodrigues ◽  
Janaina Giraldi ◽  
Marcos Neves
Keyword(s):  
Country Of Origin ◽  
Luxury Market ◽  
Origin Effect

Country of origin effects: a literature review

1998 ◽  
Vol 16 (3) ◽  
pp. 150-199 ◽  
Author(s):  
Khalid I. Al‐Sulaiti ◽  
Michael J. Baker
Keyword(s):  
Literature Review ◽  
Country Of Origin ◽  
Country Of Origin Effects ◽  
Origin Effects
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