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ASEAN Marketing Journal
Latest Publications
TOTAL DOCUMENTS
111
(FIVE YEARS 42)
H-INDEX
3
(FIVE YEARS 0)
Published By Fakultas Ekonomi Dan Bisnis Universitas Indonesia
2356-2242, 2085-5044
Latest Documents
Most Cited Documents
Contributed Authors
Related Sources
Related Keywords
Latest Documents
Most Cited Documents
Contributed Authors
Related Sources
Related Keywords
THE EFFECT OF VISUAL AND FUNCTIONAL CRITERIA OF PACKAGING: CONSUMER EXPECTATIONS OF ELEMENTS FOR DAIRY PRODUCT PACKAGING
ASEAN Marketing Journal
◽
10.21002/amj.v13i2.13545
◽
2021
◽
Vol 13
(2)
◽
Author(s):
Maryam Ghiasabadi Farahani
◽
Hooman Shababi
◽
Peyman Ghafari Ashtiani
Keyword(s):
Dairy Product
◽
Product Packaging
◽
Consumer Expectations
Download Full-text
DETERMINANTS OF CUSTOMERS’ ADAPTATION TO INTERNET BANKING: EVIDENCE FROM GREATER JAKARTA AREA, INDONESIA
ASEAN Marketing Journal
◽
10.21002/amj.v13i2.13541
◽
2021
◽
Vol 13
(2)
◽
Author(s):
Jareena Nasreen
◽
Arief Wibisono Lubis
Keyword(s):
Internet Banking
Download Full-text
EXPLAINING THE TOURISM RELATIONSHIP MANAGEMENT (TRM) IN TOURISM ENTERPRISES (CASE STUDY: ISFAHAN)
ASEAN Marketing Journal
◽
10.21002/amj.v13i2.13539
◽
2021
◽
Vol 13
(2)
◽
Author(s):
Teymour Marjani
◽
Siavash Imeni Gheshlagh
◽
Alireza Sarfi
Keyword(s):
Relationship Management
◽
Tourism Enterprises
Download Full-text
NO SUCH THING AS A FREE APP: A TAXONOMY OF FREEMIUM BUSINESS MODELS AND USER ARCHETYPES IN THE MOBILE GAME MARKET
ASEAN Marketing Journal
◽
10.21002/amj.v13i2.13540
◽
2021
◽
Vol 13
(2)
◽
Author(s):
Imam Salehudin
◽
Frank Alpert
Keyword(s):
Business Models
◽
Mobile Game
Download Full-text
REVEALING PAST IDENTITY OF UPCYCLED PRODUCTS: HOW SIMPLE NARRATIVE IMPROVE PRODUCT PERCEPTION
ASEAN Marketing Journal
◽
10.21002/amj.v13i2.13544
◽
2021
◽
Vol 13
(2)
◽
Author(s):
Stacia Reviany Mege
◽
Grouse Oematan
Keyword(s):
Improve Product
◽
Product Perception
◽
Simple Narrative
Download Full-text
BUILDING BRAND RESONANCE: OPTIMIZING SYMBOLIC BRAND REPUTATION AND CUSTOMERS’ EMOTIONAL VALUE
ASEAN Marketing Journal
◽
10.21002/amj.v13i2.13543
◽
2021
◽
Vol 13
(2)
◽
Author(s):
Murry Harmawan Saputra
◽
Elia Ardyan
◽
Cindy Yoel Tanesia
◽
Endah Pri Ariningsih
Keyword(s):
Brand Reputation
◽
Brand Resonance
◽
Emotional Value
Download Full-text
UTILIZATION OF EYE TRACKING TECHNOLOGY IN DESIGN AND MARKETING DECISION MAKING
ASEAN Marketing Journal
◽
10.21002/amj.v13i2.13542
◽
2021
◽
Vol 13
(2)
◽
Author(s):
Arry Mustikawan
◽
Wirania Swasty
◽
Fariha Eridani Naufalina
Keyword(s):
Decision Making
◽
Eye Tracking
◽
Marketing Decision
◽
Tracking Technology
Download Full-text
NO SUCH THING AS A FREE APP: A TAXONOMY OF FREEMIUM BUSINESS MODELS AND USER ARCHETYPES IN THE MOBILE GAME MARKET
ASEAN Marketing Journal
◽
10.21002/amj.v13i2.13520
◽
2021
◽
Vol 13
(2)
◽
Author(s):
Imam Salehudin
◽
Frank Alpert
Keyword(s):
Business Models
◽
Mobile Game
Download Full-text
THE EFFECT OF VISUAL AND FUNCTIONAL CRITERIA OF PACKAGING: CONSUMER EXPECTATIONS OF ELEMENTS FOR DAIRY PRODUCT PACKAGING
ASEAN Marketing Journal
◽
10.21002/amj.v13i2.13526
◽
2021
◽
Vol 13
(2)
◽
Author(s):
Maryam Ghiasabadi Farahani
◽
Hooman Shababi
◽
Peyman Ghafari Ashtiani
Keyword(s):
Dairy Product
◽
Product Packaging
◽
Consumer Expectations
Download Full-text
EXPLAINING THE TOURISM RELATIONSHIP MANAGEMENT (TRM) IN TOURISM ENTERPRISES (CASE STUDY: ISFAHAN)
ASEAN Marketing Journal
◽
10.21002/amj.v13i2.13519
◽
2021
◽
Vol 13
(2)
◽
Author(s):
Teymour Marjani
◽
Siavash Imeni Gheshlagh
◽
Alireza Sarfi
Keyword(s):
Relationship Management
◽
Tourism Enterprises
Download Full-text
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