ASEAN Marketing Journal
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Published By Fakultas Ekonomi Dan Bisnis Universitas Indonesia

2356-2242, 2085-5044
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scholarly journals THE EFFECT OF VISUAL AND FUNCTIONAL CRITERIA OF PACKAGING: CONSUMER EXPECTATIONS OF ELEMENTS FOR DAIRY PRODUCT PACKAGING

2021 ◽  
Vol 13 (2) ◽  
Author(s):  
Maryam Ghiasabadi Farahani ◽  
Hooman Shababi ◽  
Peyman Ghafari Ashtiani
Keyword(s):  
Dairy Product ◽  
Product Packaging ◽  
Consumer Expectations

scholarly journals DETERMINANTS OF CUSTOMERS’ ADAPTATION TO INTERNET BANKING: EVIDENCE FROM GREATER JAKARTA AREA, INDONESIA

2021 ◽  
Vol 13 (2) ◽  
Author(s):  
Jareena Nasreen ◽  
Arief Wibisono Lubis
Keyword(s):  
Internet Banking

scholarly journals EXPLAINING THE TOURISM RELATIONSHIP MANAGEMENT (TRM) IN TOURISM ENTERPRISES (CASE STUDY: ISFAHAN)

2021 ◽  
Vol 13 (2) ◽  
Author(s):  
Teymour Marjani ◽  
Siavash Imeni Gheshlagh ◽  
Alireza Sarfi
Keyword(s):  
Relationship Management ◽  
Tourism Enterprises

scholarly journals NO SUCH THING AS A FREE APP: A TAXONOMY OF FREEMIUM BUSINESS MODELS AND USER ARCHETYPES IN THE MOBILE GAME MARKET

2021 ◽  
Vol 13 (2) ◽  
Author(s):  
Imam Salehudin ◽  
Frank Alpert
Keyword(s):  
Business Models ◽  
Mobile Game

scholarly journals REVEALING PAST IDENTITY OF UPCYCLED PRODUCTS: HOW SIMPLE NARRATIVE IMPROVE PRODUCT PERCEPTION

2021 ◽  
Vol 13 (2) ◽  
Author(s):  
Stacia Reviany Mege ◽  
Grouse Oematan
Keyword(s):  
Improve Product ◽  
Product Perception ◽  
Simple Narrative

scholarly journals BUILDING BRAND RESONANCE: OPTIMIZING SYMBOLIC BRAND REPUTATION AND CUSTOMERS’ EMOTIONAL VALUE

2021 ◽  
Vol 13 (2) ◽  
Author(s):  
Murry Harmawan Saputra ◽  
Elia Ardyan ◽  
Cindy Yoel Tanesia ◽  
Endah Pri Ariningsih
Keyword(s):  
Brand Reputation ◽  
Brand Resonance ◽  
Emotional Value

scholarly journals UTILIZATION OF EYE TRACKING TECHNOLOGY IN DESIGN AND MARKETING DECISION MAKING

2021 ◽  
Vol 13 (2) ◽  
Author(s):  
Arry Mustikawan ◽  
Wirania Swasty ◽  
Fariha Eridani Naufalina
Keyword(s):  
Decision Making ◽  
Eye Tracking ◽  
Marketing Decision ◽  
Tracking Technology

scholarly journals NO SUCH THING AS A FREE APP: A TAXONOMY OF FREEMIUM BUSINESS MODELS AND USER ARCHETYPES IN THE MOBILE GAME MARKET

2021 ◽  
Vol 13 (2) ◽  
Author(s):  
Imam Salehudin ◽  
Frank Alpert
Keyword(s):  
Business Models ◽  
Mobile Game

scholarly journals THE EFFECT OF VISUAL AND FUNCTIONAL CRITERIA OF PACKAGING: CONSUMER EXPECTATIONS OF ELEMENTS FOR DAIRY PRODUCT PACKAGING

2021 ◽  
Vol 13 (2) ◽  
Author(s):  
Maryam Ghiasabadi Farahani ◽  
Hooman Shababi ◽  
Peyman Ghafari Ashtiani
Keyword(s):  
Dairy Product ◽  
Product Packaging ◽  
Consumer Expectations

scholarly journals EXPLAINING THE TOURISM RELATIONSHIP MANAGEMENT (TRM) IN TOURISM ENTERPRISES (CASE STUDY: ISFAHAN)

2021 ◽  
Vol 13 (2) ◽  
Author(s):  
Teymour Marjani ◽  
Siavash Imeni Gheshlagh ◽  
Alireza Sarfi
Keyword(s):  
Relationship Management ◽  
Tourism Enterprises
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