The article is dedicated to studying the process of information perception by an individual. A hypothesis is suggested that the environment that surrounds an individual is full of different signals, which have natural, social or technogenic origin. Separate signals can turn into information, if the recipient is able of discerning these signals and perceives them on the physical, intellectual, emotional and axiological levels of information perception. Whereas the complex of signals which are indiscernible for an individual are external noise. The authors state that interpretation of a signal by individuals begins on the physical level of perception which is necessary to synchronize their activity with that of the source of the signal. After that the individual has to move to the axiological level of information perception in order to coordinate the notions and meanings with the source of the signal. Furthermore, the authors substantiate the possibility of revealing two components in the structure of the discerned signal: «The Right Thing» and «The Wrong Thing» as an inherent beginning of any process of perceiving the outside world by an individual. The suggested hypothesis is illustrated in the article by the example of two kinds of information message: a painting by A. Deyneka and a poem by A. Blok which are studied in terms of the proposed hypothesis about the existence of levels of information perception and the possibility of discerning two basic elements in them: «The Right Thing» and «The Wrong Thing». The results of the research can be applied to improve the process of communicating and perceiving information.
«The Right Thing» and «The Wrong Thing» as a Result of Discerning Signals
