Attitudinal Judgments of Dialect Traits and Colorism in African Americans

This study demonstrates how language and complexion influence professional and social perceptions of African Americans. This study contains an online verbal-guise survey where participants either saw a photo of a lighter skin-toned African-American male and female or an electronically darkened version. Audio was attached to each photo, which contains traits of African-American Vernacular English (AAVE) in the case of the male and Standard American English for the female. The results suggest African-American females are more likely to experience colorism in professional traits while African-American males are more likely to experience colorism in social traits. Additionally, the respondent’s race influences perceptions of AAVE.

Winning Spelling Bee Competition: The Representation of Black Girl in Akeelah and The Bee (2006) Movie

<p class="AbstractText">This research examines the representations of African-American stereotype and the struggle of Black American girl in National Spelling Bee contest in Hollywood movie entitled Akeelah and the Bee (2006). The use of African-American English (AAVE) is one of the stereotype often depicted in Hollywood movie. Race theories are used to examine the relationship between race, racism and power. Meanwhile, Roland Barthes’s theory and semiotic film theory are used to examine the meaning portrayed in the movie. Findings show that the representation of Akeelah as a successful participant in the spelling bee competition challenges the stereotype of African American as academic underclass, and as associated with crime, failure and frustration. Akeelah is represented as a successful African American girl as she assimilates (adopts) American values of change/mobility, time and its importance, action and work orientation. The assimilation is achieved through a mentoring process and support from African American community.</p><p class="AbstractText"> </p><p class="AbstractText"><em>Keywords</em>: African-American, African American Vernacular English (AAVE), Stereotype, Spelling Bee</p>