This chapter shows that, after mass production undermined and assailed their manhood, auto workers attempted to reassert or to reclaim it in numerous ways, some positive and some negative. They relied on shop traditions, some old and some new, to regain control over their working lives. They looked to and worked to build unions that would provide dignity, a structure to resist hated changes, and a family wage to enhance their personal and economic situations. They reveled in the sexual dimension of manhood in their ribald conversations on the shop floor and in the commercialized and sexual venues of the bachelor culture. As the Great Depression arrived and deepened, they would return to industrial unionism to mitigate the worst of the managerial abuses and would build a dense white and male culture at the workplace.