The Brand Personality as a Factor of Consistency in the Pillars of CSR Management in the New Normality

This document aims to adapt the dimension of the Socially Responsible Brand Personality (SRBP), proposed by Mayorga (2017), in the midst of the Covid-19 pandemic. The interest of this work is to contribute with the management of the CSR, contributing from a communicational perspective with a tool that optimizes the construction of a socially responsible image by the different stakeholders. The results allow us to conclude that there is a structural modification of the brand personality, which can be presumed to be generated by the current environment and can be established as a pillar of CSR management in the new normality.

La science du climat au prisme de la culture : une typologie symbolico-éthique de la recherche en communication

Background: In recent decades, climate has become one of the most hotly contested issues in relation to the ecological crisis. It encompasses challenges of such magnitude that “climate change” on its own has almost come to constitute a multidisciplinary area of research where scholarly and popular discourses interact forcefully.Analysis: This article uses both symbolic-religious and ethical frameworks to describe a sample of scientific articles on climate change. It focuses on the Canadian context and favours a communicational perspective. Also, it symmetrically applies to scholarly discourse categories that are usually reserved for popular discourse. In doing so, it proposes an explanation of the ethical, symbolic, and religious perspectives through which the works in our discipline address climate change.Conclusion and implication: This article’s originality lies in its analysis of how cultural categories influence communication about the environment. Through this approach, it highlights the connections between popular and scholarly discourses on climate.Contexte : Relativement à la crise écologique, le climat est devenu l’un des objets les plus âprement disputés au cours des dernières décennies. Il cristallise des enjeux d’une telle ampleur que le « changement climatique » en est presque arrivé à constituer un domaine de recherche pluridisciplinaire à lui tout seul. Les discours savants et populaires s’y entrechoquent avec force.Analyse : L’article croise une typologie symbolico-religieuse et une typologie éthique pour caractériser un corpus d’articles scientifiques portant sur le changement climatique, s’intéressant au contexte canadien et privilégiant une perspective communicationnelle. Appliquant de manière symétrique au discours savant des catégories qui sont habituellement réservées aux discours populaires, l’article propose une articulation des registres éthicosymbolico-religieux dans lesquels les travaux dans notre discipline s’inscrivent relativement au changement climatique.Conclusion et implications : L’article apporte un éclairage original en analysant la production en communication environnementale à travers des catégories culturelles, établissant ainsi sur la question climatique des ponts entre culture populaire et discours savant.

“Protect our homeland!” Populist communication in the 2018 Hungarian election campaign on Facebook

The research presented in this paper is based on analysis of the Facebook posts of five major Hungarian political parties over the course of the official campaign season leading up to the 2018 parliamentary elections. We conducted a mixed-method analysis on 795 Facebook posts. First, the main topics of the parties were collected. Second, the posts of the parties were analyzed from a populist communicational perspective. Third, we tried to find some correlations between the basic topics and the populist communicational categories. Finally, we outline possible differences and similarities between parties’ communication. Our analysis shows that opposition parties did not have a common communicational strategy on Facebook while ruling parties emphasized both inner and exterior threats that could destabilize Hungary.