The Effects of Sister-Store Presence and Market Competition on Product Assortment: Evidence from Book Retailing

When consumers’ preferred products are not carried by the retail chain store they visit, they may switch to purchasing these products from nearby sister stores of the same chain or from nearby competing stores. Such within- and across-chain substitution effects are enhanced as store-level product assortment information becomes increasingly available to consumers. It is important for scholars and practitioners to understand the effect of sister-store presence and market competition on retail product assortment strategies. In this paper, we obtain store-level product assortment data from a nationwide bookstore chain and study how sister-store presence and market competition can have an impact on the retail chain’s product assortment. In addition, we explore how this impact differs for niche and popular products. Our results show that having at least one sister store nearby reduces product assortment and such effects are stronger for niche products although having a competing store nearby increases product assortment and such effects are stronger for popular products.

The Nonreader Citizen and the Nation in Rosa Beltrán’s Efectos secundarios (2011)

Increasing literacy rates and engagement with reading as a cultural practice in Mexico has been the focus of many postrevolutionary programs, yet studies show that few Mexicans choose to read on a regular, voluntary basis. While the image of Mexicans as nonreaders is a common theme in contemporary Mexican literature and popular culture, few studies exist on the topic. This article analyzes representations of the nonreader in Rosa Beltrán’s novel Efectos secundarios (2011) and the relationship of these portrayals to citizenship, cultural policy and management, the cultural industry, and the effects of neoliberalism in twenty-first-century Mexico. While novels such as El último lector (Toscana 2004; The last reader) and advertising, such as that of the Gandhi bookstore chain, depict reading apathy as a personal failure on the part of Mexican citizens and a lack of volition to exercise what might be seen as a civic responsibility, Beltrán’s novel shows Mexican nonreaders as victims of a failed state marked by corruption, impunity, insecurity, and violence, which impede reading as a cultural practice. Because a reading public may be seen as vital for democracy, Beltrán’s novel invites critical engagement with key debates on reading and education policy, the politics of the Mexican publishing industry, and the effects of corruption and violence on the distribution of cultural goods.