Springer Texts in Business and Economics - Social Marketing in Action
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Published By Springer International Publishing

9783030130190, 9783030130206

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The Coulee Clean-Up: A Social Marketing Program for Litter Pickup in Lethbridge, Canada

Springer Texts in Business and Economics - Social Marketing in Action ◽

10.1007/978-3-030-13020-6_24 ◽

2019 ◽

pp. 359-377

Author(s):

Katherine C. Lafreniere ◽

Debra Z. Basil

Keyword(s):

Social Marketing ◽

Marketing Program

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Saving Lives Through Lifebuoy’s “Help a Child Reach 5” Social Marketing Campaign

Springer Texts in Business and Economics - Social Marketing in Action ◽

10.1007/978-3-030-13020-6_17 ◽

2019 ◽

pp. 257-269

Author(s):

Sonal Kureshi ◽

Sujo Thomas

Keyword(s):

Social Marketing ◽

Marketing Campaign ◽

Social Marketing Campaign

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Enhancing Health by Means of Massive Open Online Courses

Springer Texts in Business and Economics - Social Marketing in Action ◽

10.1007/978-3-030-13020-6_27 ◽

2019 ◽

pp. 411-431

Author(s):

Gonzalo Diaz-Meneses

Keyword(s):

Online Courses ◽

Massive Open Online Courses ◽

Massive Open Online

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A Community-Based Social Marketing Anti-littering Campaign: Be the Street You Want to See

Springer Texts in Business and Economics - Social Marketing in Action ◽

10.1007/978-3-030-13020-6_23 ◽

2019 ◽

pp. 339-358

Author(s):

Mine Üçok Hughes ◽

Will McConnell ◽

Stephen Groner

Keyword(s):

Social Marketing ◽

Community Based

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Operation Red Nose: Providing a Safe Holiday Ride and Raising Money for Charity Through Social Marketing

Springer Texts in Business and Economics - Social Marketing in Action ◽

10.1007/978-3-030-13020-6_10 ◽

2019 ◽

pp. 163-174

Author(s):

Katherine C. Lafreniere ◽

Katharine Howie

Keyword(s):

Social Marketing

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Social Marketing Campaigns for Healthier Eating Habits in France: VIF and “LES BONNES PORTIONS” (The Right Portions) Campaign Against Childhood Obesity

Springer Texts in Business and Economics - Social Marketing in Action ◽

10.1007/978-3-030-13020-6_14 ◽

2019 ◽

pp. 221-236

Author(s):

Patricia Gurviez ◽

Sandrine Raffin

Keyword(s):

Childhood Obesity ◽

Social Marketing ◽

Eating Habits ◽

Social Marketing Campaigns ◽

The Right

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The Fundamentals of Social Marketing

Springer Texts in Business and Economics - Social Marketing in Action ◽

10.1007/978-3-030-13020-6_2 ◽

2019 ◽

pp. 23-44

Author(s):

Debra Z. Basil

Keyword(s):

Social Marketing

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VCW for Social Impact in a Developing Country: Personal Development and Entrepreneurship in a Leadership Academy

Springer Texts in Business and Economics - Social Marketing in Action ◽

10.1007/978-3-030-13020-6_9 ◽

2019 ◽

pp. 141-162 ◽

Cited By ~ 1

Author(s):

Carlos Reis-Marques ◽

Luís Filipe Lages ◽

Valentine Vix Caminati

Keyword(s):

Developing Country ◽

Personal Development ◽

Social Impact ◽

Leadership Academy

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A Brief History of Social Marketing

Springer Texts in Business and Economics - Social Marketing in Action ◽

10.1007/978-3-030-13020-6_5 ◽

2019 ◽

pp. 79-89

Author(s):

Gonzalo Diaz-Meneses ◽

Michael D. Basil

Keyword(s):

Social Marketing ◽

History Of

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Research and Evaluation in Social Marketing

Springer Texts in Business and Economics - Social Marketing in Action ◽

10.1007/978-3-030-13020-6_3 ◽

2019 ◽

pp. 45-57

Author(s):

Michael D. Basil

Keyword(s):

Social Marketing

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Springer Texts in Business and Economics - Social Marketing in ActionLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

The Coulee Clean-Up: A Social Marketing Program for Litter Pickup in Lethbridge, Canada

Saving Lives Through Lifebuoy’s “Help a Child Reach 5” Social Marketing Campaign

Enhancing Health by Means of Massive Open Online Courses

A Community-Based Social Marketing Anti-littering Campaign: Be the Street You Want to See

Operation Red Nose: Providing a Safe Holiday Ride and Raising Money for Charity Through Social Marketing

Social Marketing Campaigns for Healthier Eating Habits in France: VIF and “LES BONNES PORTIONS” (The Right Portions) Campaign Against Childhood Obesity

The Fundamentals of Social Marketing

VCW for Social Impact in a Developing Country: Personal Development and Entrepreneurship in a Leadership Academy

A Brief History of Social Marketing

Research and Evaluation in Social Marketing

Springer Texts in Business and Economics - Social Marketing in Action
Latest Publications