Language and the Market
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21

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Published By Palgrave Macmillan UK

9781349586622, 9780230296923

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Languages and the Market

Language and the Market ◽

10.1007/978-0-230-29692-3_2 ◽

2010 ◽

pp. 7-19

Author(s):

Gavin Jack

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The Spread of Corporate Discourse to Other Social Domains

Language and the Market ◽

10.1007/978-0-230-29692-3_18 ◽

2010 ◽

pp. 215-225 ◽

Author(s):

Gerlinde Mautner

Keyword(s):

Social Domains ◽

Corporate Discourse

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Speaking Commercial Femininities and Masculinities: Advertising Language in Cosmopolitan and Men’s Health Magazines

Language and the Market ◽

10.1007/978-0-230-29692-3_17 ◽

2010 ◽

pp. 201-212

Author(s):

Heiko Motschenbacher

Keyword(s):

Men’S Health ◽

Men's Health ◽

Advertising Language

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Linguistic Landscapes and the Market

Language and the Market ◽

10.1007/978-0-230-29692-3_9 ◽

2010 ◽

pp. 96-108 ◽

Author(s):

Loulou Edelman ◽

Durk Gorter

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‘Anyone doing something phonetic can attract business these days’: The Demand and Supply of Accents in the Indian Call Centre Industry

Language and the Market ◽

10.1007/978-0-230-29692-3_4 ◽

2010 ◽

pp. 33-43 ◽

Author(s):

Claire Cowie

Keyword(s):

Call Centre ◽

Demand And Supply

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Markets and Languages: Sociolinguistic Perspectives

Language and the Market ◽

10.1007/978-0-230-29692-3_3 ◽

2010 ◽

pp. 20-29 ◽

Author(s):

Helen Kelly-Holmes

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Raising Language Awareness or Reinforcing Monolingual Norms? A Study of International Marketing Textbooks

Language and the Market ◽

10.1007/978-0-230-29692-3_16 ◽

2010 ◽

pp. 185-200 ◽

Author(s):

Helen Kelly-Holmes

Keyword(s):

International Marketing ◽

Language Awareness

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English as Official State Language in Ohio: Economy Trumps Ideology

Language and the Market ◽

10.1007/978-0-230-29692-3_14 ◽

2010 ◽

pp. 161-170

Author(s):

Betsy E. Evans

Keyword(s):

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English and the Global Market: The Language’s Impact in the German Business Domain

Language and the Market ◽

10.1007/978-0-230-29692-3_7 ◽

2010 ◽

pp. 68-80 ◽

Author(s):

Suzanne K. Hilgendorf

Keyword(s):

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Language and the Market: Approaches, Actors and Agendas

Language and the Market ◽

10.1007/978-0-230-29692-3_21 ◽

2010 ◽

pp. 251-256

Author(s):

Gerlinde Mautner

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