Language Mistakes in The Use of Public Space Media Advertisements in Ngunut Village Tulungagung Regency

Advertising is a tool for someone to promote the goods or places of business that they offer. From the advertisements, consumers can find out what the seller sells. From the advertisements, consumers can be interested and buy the products. The Language used in advertising is very diverse because it is to attracts the attention of consumers. This advertisements research has found errors in the use of language with the descriptive qualitative method. The data were taken from banners and signboards around the Ngunut village road, Tulungagung district. From this study, it was found that there were still errors in using the language of making the advertising media in the advertising language. The errors are punctuation, word writing, and name phrase structure errors using Indonesian and English.

Language Mistakes in The Use of Public Space Media Advertisements in Ngunut Village Tulungagung Regency

Advertising is a tool for someone to promote the goods or places of business that they offer. From the advertisements, consumers can find out what the seller sells. From the advertisements, consumers can be interested and buy the products. The Language used in advertising is very diverse because it is to attracts the attention of consumers. This advertisements research has found errors in the use of language with the descriptive qualitative method. The data were taken from banners and signboards around the Ngunut village road, Tulungagung district. From this study, it was found that there were still errors in using the language of making the advertising media in the advertising language. The errors are punctuation, word writing, and name phrase structure errors using Indonesian and English.

Optimalisasi Penggunaan Bahasa Iklan Interaktif dalam Pembuatan Iklan Online Produk Unggulan di Kelurahan Semarapura Kaja

Klungkung Regency is not only famous for producing songket and endek fabrics, but there are still many other Micro, Small, Medium Enterprises (MSMEs) that have been born and developed there. Semarapura Kaja Village is one of the MSME centers which certainly has a lot of potential that must be supported and developed so that it can become bigger and more independent. However, not all of these MSMEs have adequate capital, strategies, and support to be able to develop rapidly so that synergy and collaboration with the government and other parties are needed to overcome these problems. One solution that can be offered is to carry out promotional activities with interactive advertising language to attract consumer interest through online media in the hope of expanding market share and of course increasing income for MSME in Semarapura Kaja Village. This Community Partnership Program (PKM) educates and assists MSME to create good promotion and marketing strategies, either through print or online media. Assistance in optimizing the use of interactive advertising language in making online advertisements for superior products in Semarapura Kaja Village is targeting MSME who sell Balinese traditional clothing as one of the characteristics of Klungkung Regency which is the center of MSME traditional clothing. In its implementation, it was found that people are still very ignorant not only about advertising language but also with how to create, manage, and develop social media for promotion because there are still social media such as: Instagram and Facebook that are not effective and even not active in uploading content so that the form of implementation of assistance is direct and not in groups to maximize the results. MSMEs that are partners in the Community Partnership Program (PKM) are Dex's Pong and Tri Arta Collection. MSME have been assisted to socialize the importance of professionally managed social media with interactive advertising language, how to create attractive visual content for potential customers, to the importance of publication in print or online media. It is hoped that MSME will be able to consciously and independently promote their products in the future through the media consistently and continuously.

BISUBSTANTIVE SENTENCES IN THE COMMERCIAL ADVERTISING TEXTS

Синтаксический уровень организации текстов печатной рекламы, функционирование в них определенных структурно-семантических типов предложений все еще является малоизученной областью рекламной коммуникации. Поэтому актуальность исследования бисубстантивных предложений, активизирующих свое присутствие в современных коммерческих рекламных текстах в результате стремления языка рекламы к субстантивности, экономии речевых средств, использования несложных линейных структур, не вызывает сомнений. Источниками исследования послужили российские и международные журналы 2017 - 2020 гг.: «Здоровье», «Золотой квадрат», «Идеи вашего дома», «Красота и Здоровье», «Cosmopolitan», «ELLE», «Tatler», «InStyle», «Yoga Journal» и др. В статье описываются разные типы бисубстантивных предложений: со значением генерализующей идентификации, со значением толкования, с таксономическим значением, с собственно характеризующим и локальным значениями. Автор приходит к выводу, что бисубстантивные предложения разной семантики выполняют ряд специфических функций в рекламных текстах: аттрактивную (привлечение внимания адресата к рекламируемому продукту), информативную (фиксация основных свойств продукта), аргументационно-гарантийную (приведение аргументов в пользу покупки), эмоционально-экспрессивную (создание благоприятного эмоционального фона), стимулирующую (стимулирование желания приобрести продукт), суггестивную (осуществление неаргументированного воздействия на реципиента, формирование психологических эффектов). At present the by-way of advertising communication is the syntactic level of organization of advertising texts, the functioning of certain structural-semantic types of sentences. Therefore, there is no doubt in the relevance of the research of bisubstantive sentences activating their presence in the modern commercial advertising texts as a result of the desire of the advertising language to substantiality, saving speech resources, and using simple line structures. The sources of the study were the international and Russian magazines of various directions published 2017 - 2020: “Health”, “Golden Square”, “Ideas for Your Home”, “Beauty and Health, “Cosmopolitan”, “ELLE”, “Tatler”, “InStyle”, “Yoga Journal” and others. The article describes different types of bisubstantive sentences with different meaning: with the meaning of generalizing identification, with the meaning of interpretation, with the taxonomic meaning, with the characteristic, with the local meaning. The author comes to the conclusion that bisubstantive sentences of different semantics perform several specific functions in the advertising texts: attractive (attracting the addressee’s attention of to the advertised product), informative (fixing the main properties of the product), argumentative and guarantee (mustering arguments for the purchase), emotionally-expressive (creating a favorable emotional background), stimulating (stimulating the desire to purchase a product), suggestive (realizing the unreasonable impact on the recipient, making the psychological effects).

Methods and characteristics of commercial advertising in the socio-cultural context of the New Economic Policy (NEP)

The publication analyzes the advertising practice in Soviet Russia (the Union of Soviet Socialist Republics) in the 1920s - during the period of the new economic policy. The reasons for the advertising renaissance during the NEP period are indicated, the leading of which are the refusal of the Bolshevik leadership from the policy of "war communism" and the restoration of exchange relations. The author's opinion is justified, according to which commercial advertising during the NEP was a synthesis of pre-Soviet methods and Soviet innovations, and the latter modified not only the style of advertising activities but also its goals and objectives, giving them a politicized character. The article considers and characterizes both the socio-cultural specifics of the NEP and its impact on commercial advertising in the RSFSR (USSR). Which were expressed in the creation of innovative advertising texts and visual images, ideologization and a certain militarization of the advertising language, etc.

Ensino da língua portuguesa numa perspetiva intercultural Uma proposta de atividades didáticas com base em materiais publicitários

This research aims at presenting a proposal of linguistic and intercultural education in Portuguese language, based on the comparison among Portuguese, Brazilian and Angolan advertisements. The Portuguese language is characterised by a great linguistic and cultural diversity: through this analysis we would like to develop activities directed at making the students conscious of the linguistic and cultural differences around the Portuguese-speaking world. By focusing on the relationship between advertising, language and culture, we aim at showing the didactic potentialities that a research like this could offer and a concrete proposal of activities that consider the results of this analysis.

Mental Space Theory on Presupposition Projections in Advertisements

In this economic society in which information is prevailing, advertisements are found here and there, and play a very important role in our daily life. More and more importance is attached to the research of advertising language. This paper reveals presupposition projection problems in advertising, especially in English advertising. It aims to explore the explanation of mental space theory for cancellation or inheritability of presupposition in advertising, that is, the projection problem of presupposition. Different from how traditional presupposition theory is used in seeking for a reasonable explanation for projection problems, this paper will investigate in detail projection problems in advancing from the perspective of Fauconnier's mental space theory in combination with large quantities of advertisement examples.

Derivation of Advertising Onyms: Productive Methods

The study is aimed at analysing of the constants of advertising texts – advertising onyms – in terms of derivation processes and identifying the most productive methods of derivation in advertising naming. The paper provides a brief description of the advertising language and, in particular, of the advertising onym, introduces examples of modern advertising names created by derivational means of the Russian language. The author differentiates and systematises various functions of affixes in advertising names. The described methodology involves theoretical analysis and generalisation, derivational analysis of advertising onyms, classification and forecasting methods. The author considers pure affixal and combined methods as the most productive methods of derivation of advertising onyms. Onym-acronyms go beyond an informational content. Contaminated structures often include elements of graphoderivation and are considered to be the most multifunctional in terms of pragmatic goals of the advertisement. The advertising language is developing towards creativity, ingenuity and utilitarity, thus, mixing formants, contaminated structures and elements of various code systems within one onym appear to be the most relevant and competitive means of creating constants of advertising texts.