Marketing Decisions Under Uncertainty - International Series in Quantitative Marketing
Latest Publications

TOTAL DOCUMENTS

10

(FIVE YEARS 0)

H-INDEX

1

(FIVE YEARS 0)

Published By Springer US

9781461378471, 9781461562092

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Market Share and Diffusion Models

Marketing Decisions Under Uncertainty - International Series in Quantitative Marketing ◽

10.1007/978-1-4615-6209-2_6 ◽

1997 ◽

pp. 169-202

Author(s):

Dung Nguyen

Keyword(s):

Market Share ◽

Diffusion Models ◽

And Diffusion

Download Full-text

Concluding Notes

Marketing Decisions Under Uncertainty - International Series in Quantitative Marketing ◽

10.1007/978-1-4615-6209-2_10 ◽

1997 ◽

pp. 305-309

Author(s):

Dung Nguyen

Download Full-text

Price Promotions

Marketing Decisions Under Uncertainty - International Series in Quantitative Marketing ◽

10.1007/978-1-4615-6209-2_4 ◽

1997 ◽

pp. 89-127

Author(s):

Dung Nguyen

Keyword(s):

Price Promotions

Download Full-text

Salesforce Size, Compensation and Labor Heterogeneity

Marketing Decisions Under Uncertainty - International Series in Quantitative Marketing ◽

10.1007/978-1-4615-6209-2_5 ◽

1997 ◽

pp. 129-166

Author(s):

Dung Nguyen

Download Full-text

Competitive Marketing Strategies

Marketing Decisions Under Uncertainty - International Series in Quantitative Marketing ◽

10.1007/978-1-4615-6209-2_8 ◽

1997 ◽

pp. 237-270

Author(s):

Dung Nguyen

Keyword(s):

Marketing Strategies

Download Full-text

Marketing, Inventory and Production Decisions

Marketing Decisions Under Uncertainty - International Series in Quantitative Marketing ◽

10.1007/978-1-4615-6209-2_7 ◽

1997 ◽

pp. 203-235

Author(s):

Dung Nguyen

Keyword(s):

Production Decisions

Download Full-text

Adaptive Behavior, Experimentation and Some Empirical Results

Marketing Decisions Under Uncertainty - International Series in Quantitative Marketing ◽

10.1007/978-1-4615-6209-2_9 ◽

1997 ◽

pp. 271-303

Author(s):

Dung Nguyen

Keyword(s):

Adaptive Behavior ◽

Empirical Results

Download Full-text

Advertising

Marketing Decisions Under Uncertainty - International Series in Quantitative Marketing ◽

10.1007/978-1-4615-6209-2_3 ◽

1997 ◽

pp. 59-88

Author(s):

Dung Nguyen

Download Full-text

Pricing Under Uncertainty

Marketing Decisions Under Uncertainty - International Series in Quantitative Marketing ◽

10.1007/978-1-4615-6209-2_2 ◽

1997 ◽

pp. 23-57 ◽

Cited By ~ 1

Author(s):

Dung Nguyen

Download Full-text

Introduction

Marketing Decisions Under Uncertainty - International Series in Quantitative Marketing ◽

10.1007/978-1-4615-6209-2_1 ◽

1997 ◽

pp. 3-21

Author(s):

Dung Nguyen

Download Full-text