Advances in Advertising Research VIII
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TOTAL DOCUMENTS

21

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4

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Published By Springer Fachmedien Wiesbaden

9783658187309, 9783658187316

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

External and Internal Context in the Coherence of Advertisement: An Empirical Study on the Affect to the Ad and Brand

Advances in Advertising Research VIII ◽

10.1007/978-3-658-18731-6_8 ◽

2017 ◽

pp. 97-107

Author(s):

Alicja Grochowska ◽

Andrzej Falkowski

Keyword(s):

Empirical Study ◽

Internal Context

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Don’t Disturb the Dead: Consumers’ Attitude toward Promotional Messages on Post-Mortem Facebook Pages

Advances in Advertising Research VIII ◽

10.1007/978-3-658-18731-6_6 ◽

2017 ◽

pp. 71-83

Author(s):

Benjamin Boeuf ◽

Jessica Darveau

Keyword(s):

Post Mortem ◽

The Dead ◽

Promotional Messages ◽

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Can Disclosures Aid Children’s Recognition of TV and Website Advertising?

Advances in Advertising Research VIII ◽

10.1007/978-3-658-18731-6_4 ◽

2017 ◽

pp. 45-57 ◽

Author(s):

Ini Vanwesenbeeck ◽

Suzanna J. Opree ◽

Tim Smits

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Reflection of Values-Practices Inconsistency in Advertising from Finland

Advances in Advertising Research VIII ◽

10.1007/978-3-658-18731-6_18 ◽

2017 ◽

pp. 237-251

Author(s):

Salman Saleem ◽

Jorma Larimo

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Effects of Brand Placement Disclosures: An Eye Tracking Study Into the Effects Of Disclosures and the Moderating Role of Brand Familiarity

Advances in Advertising Research VIII ◽

10.1007/978-3-658-18731-6_7 ◽

2017 ◽

pp. 85-96 ◽

Author(s):

Anneroos R. Smink ◽

Eva A. van Reijmersdal ◽

Sophie C. Boerman

Keyword(s):

Eye Tracking ◽

Brand Placement ◽

Brand Familiarity ◽

Moderating Role

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Do Online Reviews Affect Customers Differently When They Are Actually Read?

Advances in Advertising Research VIII ◽

10.1007/978-3-658-18731-6_5 ◽

2017 ◽

pp. 59-70

Author(s):

Ewa Maslowska ◽

Edward C. Malthouse ◽

Vijay Viswanathan

Keyword(s):

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Should She Hold It or Should She Eat It? The Efficient Pose of Testimonials to Improve Perceptions of Tastiness of Food Products

Advances in Advertising Research VIII ◽

10.1007/978-3-658-18731-6_20 ◽

2017 ◽

pp. 269-282

Author(s):

Martina Manouras ◽

Heribert Gierl

Keyword(s):

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Increasing Co-Product Evaluations by Using Integrative Logos

Advances in Advertising Research VIII ◽

10.1007/978-3-658-18731-6_13 ◽

2017 ◽

pp. 169-182

Author(s):

Antonia Kraus ◽

Heribert Gierl

Keyword(s):

Product Evaluations

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In the Beginning Was the Word: Establishing the Foundations for Creativity Research in Rhetoric Theory

Advances in Advertising Research VIII ◽

10.1007/978-3-658-18731-6_12 ◽

2017 ◽

pp. 155-167

Author(s):

Alexander Tevi ◽

Scott Koslow

Keyword(s):

Creativity Research ◽

In The Beginning

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Partnership in the Forefront: Advertising Agencies’ Roles and Business Clients’ Loyalty

Advances in Advertising Research VIII ◽

10.1007/978-3-658-18731-6_17 ◽

2017 ◽

pp. 227-236

Author(s):

Maja Arslanagic-Kalajdzic ◽

Vesna Zabkar

Keyword(s):

Advertising Agencies

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