How to Market Computers and Office Systems
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Published By Palgrave Macmillan UK

9781349075003, 9781349074983
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Distribution Channels

1984 ◽  
pp. 128-164
Author(s):  
Merlin Stone ◽  
Hamish Macarthur
Keyword(s):  
Distribution Channels

Product Policy

1984 ◽  
pp. 71-96
Author(s):  
Merlin Stone ◽  
Hamish Macarthur
Keyword(s):  
Product Policy

Selling and Account Management

1984 ◽  
pp. 165-199
Author(s):  
Merlin Stone ◽  
Hamish Macarthur
Keyword(s):  
Account Management

Managing and Controlling Marketing

1984 ◽  
pp. 288-307
Author(s):  
Merlin Stone ◽  
Hamish Macarthur

Marketing Organisation

1984 ◽  
pp. 268-287
Author(s):  
Merlin Stone ◽  
Hamish Macarthur
Keyword(s):  
Marketing Organisation

Marketing Objectives and Plans

1984 ◽  
pp. 256-267
Author(s):  
Merlin Stone ◽  
Hamish Macarthur

Competing with Japanese Suppliers

1984 ◽  
pp. 237-255
Author(s):  
Merlin Stone ◽  
Hamish Macarthur

Strategic Alternatives for Suppliers

1984 ◽  
pp. 26-38
Author(s):  
Merlin Stone ◽  
Hamish Macarthur
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