Sensory Marketing
Latest Publications

TOTAL DOCUMENTS

25

(FIVE YEARS 0)

H-INDEX

0

(FIVE YEARS 0)

Published By Routledge

9780203892060

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Do Scents Evoke the Same Feelings Across Cultures?: Exploring the Role of Emotions

Sensory Marketing ◽

10.4324/9780203892060-16 ◽

2011 ◽

pp. 139-152

An Introduction to Sensory Marketing

Sensory Marketing ◽

10.4324/9780203892060-7 ◽

2011 ◽

pp. 31-44

Keyword(s):

Sensory Marketing

The Impact of Scent and Music on Consumer Perceptions of Time Duration

Sensory Marketing ◽

10.4324/9780203892060-17 ◽

2011 ◽

pp. 153-164

Keyword(s):

Consumer Perceptions ◽

Time Duration ◽

The Impact

The Gist of Gustation: An Exploration of Taste, Food, and Consumption

Sensory Marketing ◽

10.4324/9780203892060-29 ◽

2011 ◽

pp. 311-332

Author Index

Sensory Marketing ◽

10.4324/9780203892060-35 ◽

2011 ◽

pp. 407-416

Does Everything Look Worse in Black and White? The Role of Monochrome Images in Consumer Behavior

Sensory Marketing ◽

10.4324/9780203892060-26 ◽

2011 ◽

pp. 271-288

Keyword(s):

Consumer Behavior ◽

Black And White

Psychology and Sensory Marketing, With a Focus on Food

Sensory Marketing ◽

10.4324/9780203892060-30 ◽

2011 ◽

pp. 333-352

Keyword(s):

Sensory Marketing

Do Size Labels Have a Common Meaning Among Consumers?

Sensory Marketing ◽

10.4324/9780203892060-32 ◽

2011 ◽

pp. 373-388

Effects on Visual Weight Perceptions of Product Image Locations on Packaging

Sensory Marketing ◽

10.4324/9780203892060-27 ◽

2011 ◽

pp. 289-308

Keyword(s):

Weight Perceptions ◽

Product Image

Color Insert

Sensory Marketing ◽

10.4324/9780203892060-37 ◽

2011 ◽

pp. 423-426