consumer perceptions
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Beatriz Casais ◽  
Andreia Teixeira ◽  
Cristina Fernandes

Retail brands were initially introduced as low quality brands with low prices. Currently, customers understand that these brands are valuable price/quality options and have a preference for them. The increased competition among distribution companies have forced retailers to increasingly introduce sustainable practices, including in own brands. This paper analyses the corporate social responsibility (CSR) communication through the packaging of retailers’ products. Following a content analysis of 377 packages of private labels from seven retail chains in Portugal, the authors concluded that there is CSR information in packages disclosing a variety of themes. A survey to 539 consumer indicate that consumer perceptions of CSR in packages correspond to the issues most valued. Health topics and national origin are better perceived and valued, even when they are not the most prevalent themes in packages. Environmental signals are lower perceived and valued, even when a similar or higher prevalence in packages.

Animals ◽  
2022 ◽  
Vol 12 (2) ◽  
pp. 185
Sharon Sweeney ◽  
Áine Regan ◽  
Claire McKernan ◽  
Tony Benson ◽  
Alison Hanlon ◽  

There has been increased public interest and concerns in issues such as farm animal welfare (FAW) on the island of Ireland, stoked in part by political and governance changes, such as Brexit and COVID-19. Front-of-pack food labelling represents a primary information channel for many people. In advance of considering formalised food labelling schemes, specifically relating to FAW, it is important to ensure an up-to-date understanding of current consumer perceptions of FAW. With this aim, the current study utilised a mixed methodology. Nine focus group discussions (n = 41) and an online survey (n = 972) with food consumers in Ireland and Northern Ireland explored perceptions of FAW. Results suggest that overall perceptions of FAW are high, and consumers perceive FAW to have improved in the last decade. Quantitative (ANOVA) and qualitative results show variations in perception of FAW between sectors. Results from the focus group discussions identified factors underlying consumers’ perception of FAW: the living conditions of the animal, size and intensity of the farm, national standards and schemes, and visibility. Information insufficiencies and knowledge gaps were identified. The findings are discussed in relation to policy implications for the role of public engagement, front-of-pack welfare labelling, and quality assurance schemes.

2022 ◽  
Vol 14 (1) ◽  
pp. 72-82
Ignatius Adrian Mastan ◽  
Yohanes Wendy

E-commerce has changed the buying and selling process and the way people interact via the internet. One company that uses e-commerce is PT Patriot Memory Indonesia. PT Patriot Memory Indonesia sells well-known computer peripherals, including the Solid State Drive (SSD). PT Patriot Memory Indonesia wants to analyze customer feedback regarding SSD products sold in e-commerce, namely Shopee by using Text Network Analysis (TNA) which is one part of social computing. Social computing is a science that focuses on social behavior and social contexts using computing systems. One of the tools of social computing, namely Text Network Analysis (TNA), is a research technique that focuses on identifying and comparing network relationships between words, sentences, and systems to model interactions that generate new knowledge or information. In this study, TextNetwork Analysis will show consumer perceptions through the feedback it provideson buyer reviews. The opinions expressed by consumers in buyer reviews can be analyzed so that they can connect each word and create associations of consumer perceptions of a product. Thus, it can be seen the aspects that must be addressed by the company to improve consumer perceptions. The problem analyzed is the development of social computing in analyzing big data. Can the company take advantage of this information so that they know the perceptions of their consumers through the information in the customer feedback at Shopee. Through Text Network Analysis in social computing, researchers will know the association of each word of consumer perception and can see the perception that has the highest degree of a product and see its relationship with other perceptions. This study looks at consumer perceptions of Patriot SSD products at Shopee. The results of this study can help provide customer feedback information to PT Patriot Memory Indonesia. 

2022 ◽  
Ayla Ibrahimi Jarchlo ◽  
Lucy King

This report provides an executive summary of a recent consumer poll conducted on alternative proteins. In December 2021, the FSA commissioned Ipsos MORI to conduct an online survey to understand consumer awareness and perceptions of alternative proteins. The survey was conducted with 1,930 adults aged 16-75 living in England, Wales and Northern Ireland. Data was collected between 9th – 11th December 2021 via Ipsos MORI’s online omnibus. The data was weighted to be representative of the adult population aged 16 – 75 living in England, Wales and Northern Ireland on key demographics: age, gender, region, working status and social grade.

2022 ◽  
Vol 21 (1) ◽  
pp. 34-42
Ayu Lestari ◽  
Nuri Aslami

The purpose of this article is to determine the behavior of insurance consumers towards purchasing decisions on insurance products. Both in terms of types of consumer behavior, decision-making processes, the benefits of studying consumer behavior, consumer perceptions .What products are currently needed by prospective customers. In Insurance, it is very important to know about the marketing mix, which refers to a unique blend of product, distribution, promotion and pricing strategies designed to generate mutually beneficial exchanges.Satisfied with the target market. The marketing mix consists of 4Ps, namely, product, price, place.  Keywords: Consumer behavior, purchasing decisions, insurance

2022 ◽  
Vol 35 (1) ◽  
pp. 0-0

The popularity of e-tailers has distorted the retail industry in India. Websites are becoming an important means through which customers get product information and purchase items for their needs. This research paper focuses on four dimensions, i.e. user interface, convenience, personalized recommendations, and perceived security of the website, to assess their impact on online customer satisfaction with and loyalty towards E-tailers. The study questionnaire used established measures. The data was collected from four large cities in India, namely Chennai, Mumbai, Kolkata and Delhi. Analysis of the survey results suggests that perceived website security is the most important dimension for customer loyalty. E-tailers have to ensure adequate security provisions in their websites to build up consumer perceptions of trust and so repeat business loyalty.

2022 ◽  
Vol 12 (1) ◽  
pp. 21-34 ◽  
Lerato Seopela ◽  
Valencia Melissa Zulu

Based on the expectancy disconfirmation theory, the study presents a conceptual model exploring consumer perception (perceived service quality, product quality, price, and corporate social responsibility) effect on satisfaction and word of mouth in smallholder horticulture stores. A quantitative analysis using Partial Least Squares-based Structural Equation Modeling (PLS-SEM) was carried. This method was used to identify elements influencing satisfaction and to explore the hypothesised relationships between consumer perceptions, satisfaction, and the spreading of positive word of mouth. The findings identify the perceived service quality and product quality as factors that enhance satisfaction. However, the perceived quality of the product is the only factor that aids word of mouth. Correspondingly, perceived product quality shows a favorable relationship with perceived price. On the other hand, perceived price and corporate social responsibility do not strengthen customer satisfaction, with corporate social responsibility not aiding word of mouth. Furthermore, the study tested the strength of cus-tomer satisfaction as a mediating variable between consumer perception and word of mouth, and none of the results proved significant. Similarly, perceived price does not mediate the path between perceived product quality and customer satisfaction. The study is of benefit to scholars, smallholders, and agricultural policymakers, particularly in emerging economies.

Insects ◽  
2021 ◽  
Vol 13 (1) ◽  
pp. 47
Raquel P. F. Guiné ◽  
Sofia G. Florença ◽  
Cristina A. Costa ◽  
Paula M. R. Correia ◽  
Manuela Ferreira ◽  

Edible insects (EI) have been consumed as traditional foods in many parts of the globe, but in other regions, they are not readily accepted, particularly in Western countries. However, because EI are suggested to constitute a more sustainable protein food as compared with other sources of animal protein, they can be considered a future food that could help mitigate hunger and malnutrition. Additionally, new gastronomic trends are already targeting this area for exploring new potentialities. The objective of this work was to develop and validate a questionnaire to assess consumers’ perceptions and knowledge about EI in seven different domains: D1. Culture and Tradition, D2. Gastronomic Innovation and Gourmet Kitchen, D3. Environment and Sustainability, D4. Economic and Social Aspects, D5. Commercialization and Marketing, D6. Nutritional Aspects and D7. Health Effects. The 64 items were subjected to item analysis and reliability analysis for validation, and factor analysis was also conducted to identify a grouping structure. The results validated all the items of the seven subscales with high values of Cronbach’s alpha (α = 0.732 for D1, α = 0.795 for D2, α = 0.882 for D3, α = 0.742 for D4, α = 0.675 for D5, α = 0.799 for D6 and α = 0.788 for D7). However, by eliminating 17 items, the final values of the alpha increased in all subscales. Factor analysis with extraction by principal component analysis with varimax rotation extracted 14 factors that explained, in total, 65% of the variance, although the first two factors were the most important (35.7% variance explained). In conclusion, the confirmed usefulness of the questionnaire has been hereby validated for assessing consumer perceptions of and knowledge about EI.

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