Essentials of Marketing Management
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18
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Published By Routledge

9781315177014
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

scholarly journals Communications strategy

2017 ◽  
pp. 199-232
Author(s):  
Geoff Lancaster ◽  
Lester Massingham

Services marketing and not-for-profit marketing

2017 ◽  
pp. 443-456 ◽  
Author(s):  
Geoff Lancaster ◽  
Lester Massingham
Keyword(s):  
Services Marketing ◽  
For Profit ◽  
Not For Profit

Global marketing

2017 ◽  
pp. 426-442
Author(s):  
Geoff Lancaster ◽  
Lester Massingham
Keyword(s):  
Global Marketing

Strategic marketing planning tools

2017 ◽  
pp. 402-425
Author(s):  
Geoff Lancaster ◽  
Lester Massingham
Keyword(s):  
Strategic Marketing ◽  
Marketing Planning ◽  
Planning Tools

Evaluating and controlling strategic marketing

2017 ◽  
pp. 381-401
Author(s):  
Geoff Lancaster ◽  
Lester Massingham
Keyword(s):  
Strategic Marketing

The development of a strategic approach to marketing

2017 ◽  
pp. 1-32
Author(s):  
Geoff Lancaster ◽  
Lester Massingham
Keyword(s):  
Strategic Approach

Analysing the environment and appraising resources

2017 ◽  
pp. 347-380
Author(s):  
Geoff Lancaster ◽  
Lester Massingham

Sales forecasting

2017 ◽  
pp. 308-324
Author(s):  
Geoff Lancaster ◽  
Lester Massingham

Direct marketing

2017 ◽  
pp. 279-297
Author(s):  
Geoff Lancaster ◽  
Lester Massingham
Keyword(s):  
Direct Marketing

Markets and customers

2017 ◽  
pp. 60-91
Author(s):  
Geoff Lancaster ◽  
Lester Massingham
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