MARKETING MIX, IMPLEMENTATION OF MARKETING STRATEGIES IN HEALTH SERVICES: LITERATURE REVIEW

Fasilitas pelayanan kesehatan adalah tempat yang digunakan masyarakat untuk mencegah, dan meningkatkan kesehatan. Setiap fasilitas pelayanan kesehatan ingin memberikan pelayanan yang baik dan bermutu sehingga dapat diterima oleh masyarakat. Maka dari itu diperlukan suatu strategi yang dapat digunakan untuk melihat pasar atau keinginan konsumen. Salah satu strategi yang dapat digunakan adalah Marketing Mix. Penelitian ini bertujuan untuk menganalisis terkait bagaimana pelaksanaan strategi pemasaran dengan menggunakan marketing mix di pelayanan kesehatan. Jenis penelitian menggunakan penelitian kepustakaan. Dengan populasi 354 artikel dengan teknik sampling menggunakan data based google schoolar, Proquest, Pubmed, DOAJ dan kata kunci Marketing mix, health services, marketing strategies. Sehingga didapatkan sampel 20 artikel yang sesuai dengan kriteria inklusi dan ekslusi. Hasil penelitian didapatkan bahwa menggunakan marketing mix dalam pelaksanaan strategi pemasaran dapat melihat keinginan konsumen secara langsung. Dan dari faktor-faktor marketing mx didapatkan berpengaruh terhadap tingkat kunjungan, keputusan memilih layanan, peningkatan loyalitas dan kepuasan pasien.

Strategi Pemasaran Jasa Pendidikan dalam Meningkatkan Animo Masyarakat pada Masa Pandemi Covid-19

This research aims to find out the management of marketing of educational services in increasing public interest during the Covid-19 pandemic. This research uses descriptive qualitative research methods. Data is collected through observations, interviews, and documentation. The results of the study showed that the marketing of ma Al-Azhar Muaro Bungo education services during the Covid-19 pandemic was carried out by applying the concept of educational services marketing mix including marketing quality graduate products and karimah; price (tuition fee) is determined by the adjustment of the average economy of the student's parents; the place or location of the madrassa is in a strategic location; madrassa promotion is carried out directly and indirectly; Professional human resources and adequate facilities and infrastructure; The process of delivering educational services includes the delivery of facilities and facilities, learning activities, and extracurricular activities.

What Drives Individual Investors to Invest in Mutual Funds in a Developing Economy

Purpose: The aim of this study is to investigate factors that influence investment in mutual funds by individual investors in a developing economy. Drawing insights from the theory of planned behaviour, the study identified and tested the effect of awareness, attitude, financial literacy and preference for other competing investments on intention to invest in mutual funds by individual investors. Design/Methodology/Approach: Data was collected from 280 respondents in Zambia. Data was analysed using correlations and hierarchical regression models. Findings: The study reveals that awareness and attitude towards mutual funds significantly influence intention to invest in mutual funds. Surprisingly, financial literacy and preference for other investments do not significantly affect an individual investor’s intention to invest in mutual funds. Implications/Originality/Value: This study contributes to the financial services marketing literature by increasing understanding of individual investors’ investment decisions and drivers that influence intention to invest in mutual funds in Zambia. The study recommends that mutual funds marketers should invest more in building awareness and positive attitude towards investment in mutual funds in order to develop retail demand. Also, investment companies and financial services marketing policy makers should carefully consider their financial literacy programmes as the study reveals that financial literacy and competing investments are not significant drivers.

Commentary: The moral limits of service markets – just because we can, should we?

Purpose This commentary extends our 2020 11th SERVSIG Panel The moral limits of service markets: Just because we can, should we?, inspired by Michael J. Sandel’s book What Money Can’t Buy: The Moral Limits of Markets. In Sandel’s (2012) book, the pursuit of “the good life” is a common motivation for pushing the moral boundaries of markets and “the good life” is dominated by service consumption. Design/methodology/approach Like Sandel (2012), this commentary begins with a provocation regarding the need for moral development in services marketing. Next, we present three real-life case studies about a modern slavery survivor service, aged care services and health-care services as examples of moral limits, failings and tensions. Findings The commentary proposes four guidelines and a research agenda. As service marketers, we must reignite conversations about ethics and morality. Taking charge of our professional moral development, exercising moral reflexivity, promoting an ethics of care and taking a bird’s-eye perspective of moral ecologies are our recommended guidelines. Morality is an essential condition – a sine qua non – for service marketers. Hence, our proposed research agenda focuses first on the service marketer and embeds a moral gaze as a universal professional protocol to engender collective moral elevation. Originality/value This commentary highlights the need for a moral refresh in services marketing and proposes ways to achieve this end.

Agri-Farm Tourism in Region IV-A: Basis for a Proposed Development Plan

Agri-Farm tourism in Region IV-A is very evident because of its rich farm lands. It is an indication that it gets to produce jobs and income to its people and the community at large. In order to develop sustainable Agri-farm tourism in Region IV-A, the study suggested variety of projects, strategies and activities to be implemented contributing to the environmental, cultural, social and economic growth of the area that is reflected through a development plan. The study was conducted to determine what are the products, services, marketing activities and linkages in Agri-farm tourism in Region IV-A, and assess its economic contributions to the region, as well as its capability to be sustainable. Likewise, the researcher come up with any recommendations that will improve the products, services, marketing activities and linkages of Agri-farm tourism in the region and will contribute to its possible sustainability based or anchored purely from the results of the study. The descriptive method of research was employed in this study. The respondents such as farm owners, Local Government Unit employees and visitors were randomly chosen and asked to answer the survey questionnaire about their perceptions on the products, services, marketing activities, linkages and the problems encountered in the selected Agri-Farm Tourism sites located in Region IV-A. Responses were analyzed using percentage, weighted mean, Analysis of Variance, Ranking, and to assess whether there is a significant difference in the responses of the three groups of respondents, use the t-test (Grouped Data).The results showed that the respondents looked for a more sustainable products, services, marketing activities and linkages. In the acceptability of the Development Plan, it was found to be highly acceptable by the respondents and can be implemented by the Agri-farm tourism owners for sustainable development. These results suggest that owners and the management should consider improving the Agri-farm tourism business with strong emphasis on the products, services, marketing activities and linkages to attain higher assessment rating from Very Good to Excellent. The Proposed Development Plan may be adopted by the Agri-Farm Tourism planners, farm owners and Local Government Unit employees should give emphasis on Agri-farm Tourism offer as to products and services, extent of marketing and linkages, and its sustainability to keep the Agri-farm tourism business.

Analisis Faktor Internal dan Eksternal Perusahaan terhadap Penurunan Pengiriman Barang Kargo di PT. Lintas Maju Nusantara

PT Lintas Maju Nusantara is one of the cargo delivery companies in Bekasi City. In the latest period, there has been a significant decline in cargo shipments. This research was conducted with the aim of knowing the internal and external factors that caused the decline in shipments, and ways to overcome the decline. This research focused on internal factors which include facilities, services, marketing, and employees of PT Lintas Maju Nusantara, and external factors which include competitors, customers, and government regulations. The research method used was quasi-qualitative with data collection techniques in the form of interviews, observation, and documentation. The results of this study indicate that the facilities owned by the company still require attention. On the other hand competitors and government regulations have also become a strong factor in the decline in cargo shipments that occurred at PT Lintas Maju Nusantara.

Figures in the carpet of branding

PurposeMany have noted the role of metaphor in branding understanding. More than mere decorative frills, tropes play a fundamental, foundational part in the process. The purpose of this comment is to consider some of the branding's core conceits and classifies them for scholarly convenience.Design/methodology/approachMetaphors, first and foremost, are figures of speech not analytical tools or techniques. Accordingly, the commentary adopts an appropriate literary approach to its subject matter. Reflective for the most part, it seeks to deconstruct and reconstruct simultaneously. Suggestion not stipulation is the aim.FindingsAfter scrutinising branding's figurative landscape, then focussing on several promising analogies, the commentary concludes with a cautionary note concerning internal branding. Metaphor is not all fun and games, nor the be all and end all of branding understanding.Originality/valueServices marketing possesses two powerful and deeply entrenched tropes – relationships and dramaturgy. Although this comment touches on both, particularly the former, it points out the plethora of figurative possibilities, some fresh, others familiar, that are available to brand managers and researchers both.