Customer Retention in the Automotive Industry
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14

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Published By Gabler Verlag

9783322845115, 9783322845092

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

The Complex Relationship between Customer Satisfaction and Loyalty for Automobiles

Customer Retention in the Automotive Industry ◽

10.1007/978-3-322-84509-2_7 ◽

1997 ◽

pp. 141-166 ◽

Cited By ~ 15

Author(s):

Seigyoung Auh ◽

Michael D. Johnson

Keyword(s):

Customer Satisfaction ◽

Complex Relationship ◽

Customer Satisfaction And Loyalty

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From Value-Orientated Quality Improvement to Customer Satisfaction — A Case Study for Passenger Cars

Customer Retention in the Automotive Industry ◽

10.1007/978-3-322-84509-2_5 ◽

1997 ◽

pp. 93-115 ◽

Cited By ~ 5

Author(s):

Andreas Herrmann ◽

Frank Huber ◽

Anders Gustafsson

Keyword(s):

Quality Improvement ◽

Customer Satisfaction ◽

Passenger Cars

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Improved Customer Satisfaction Is Volvo Priority

Customer Retention in the Automotive Industry ◽

10.1007/978-3-322-84509-2_3 ◽

1997 ◽

pp. 41-65 ◽

Cited By ~ 1

Author(s):

Stellan Flodin ◽

Türe Nelson ◽

Anders Gustafsson

Keyword(s):

Customer Satisfaction

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Linking Satisfaction to Design — A Key to Success for Volvo

Customer Retention in the Automotive Industry ◽

10.1007/978-3-322-84509-2_2 ◽

1997 ◽

pp. 19-39

Author(s):

Anders Gustafsson ◽

Fredrik Ekdahl ◽

Kurt Falk

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An Introduction to Quality, Satisfaction, and Retention — Implications for the Automotive Industry

Customer Retention in the Automotive Industry ◽

10.1007/978-3-322-84509-2_1 ◽

1997 ◽

pp. 1-17 ◽

Cited By ~ 7

Author(s):

Michael D. Johnson ◽

Andreas Herrmann ◽

Frank Huber ◽

Anders Gustafsson

Keyword(s):

Automotive Industry

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The BMW Customer Report — Dealer Satisfaction as a Strategic Success Factor for High Brand Loyalty

Customer Retention in the Automotive Industry ◽

10.1007/978-3-322-84509-2_11 ◽

1997 ◽

pp. 279-292 ◽

Cited By ~ 1

Author(s):

Torsten Müller-Ötvös ◽

Henning Diederichs

Keyword(s):

Brand Loyalty ◽

Success Factor ◽

Strategic Success

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Strategic Loyalty Management-Some Reflections Regarding Customer Retention Instruments in the Automotive Industry

Customer Retention in the Automotive Industry ◽

10.1007/978-3-322-84509-2_9 ◽

1997 ◽

pp. 215-257

Author(s):

Stephan C. M. Henneberg

Keyword(s):

Automotive Industry ◽

Customer Retention

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Achieving Customer Satisfaction, Loyalty, and Retention Through Strategic Alignment

Customer Retention in the Automotive Industry ◽

10.1007/978-3-322-84509-2_6 ◽

1997 ◽

pp. 117-139 ◽

Cited By ~ 3

Author(s):

Michael D. Johnson

Keyword(s):

Customer Satisfaction ◽

Strategic Alignment

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The Case of Mercedes-Benz-Quality in Customer Retention Management

Customer Retention in the Automotive Industry ◽

10.1007/978-3-322-84509-2_10 ◽

1997 ◽

pp. 259-278

Author(s):

Carsten Oder ◽

Tomás Bayón

Keyword(s):

Customer Retention ◽

Retention Management

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Method Supplied Investigation of Customer Loyalty in the Automotive Industry — Results of a Causal Analytical Study

Customer Retention in the Automotive Industry ◽

10.1007/978-3-322-84509-2_8 ◽

1997 ◽

pp. 167-213 ◽

Cited By ~ 8

Author(s):

Hans H. Bauer ◽

Frank Huber ◽

Felix Bräutigam

Keyword(s):

Customer Loyalty ◽

Automotive Industry ◽

Analytical Study

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