customer satisfaction and loyalty
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In the food sector, customer have been voting by their feet since ages. However, due to the technological changes clubbed with present COVID-19 pandemic, the trend has changed rapidly. Customers are confined to their home and technology has emerged as the only saviour. Increase in the number of downloads of food ordering app is an indication of both popularity of this app and helplessness of the present age customer. With restricted movement, they have these apps to either get the food delivered at their doorstep or take away with pre-orders. Hence, it becomes imperative for the app designer and food service provider to brainstorm and develop an app which can focus on the customer ease rather than forcing their design and interface to the customer. In this backdrop, the present study is a novel attempt which primarily focuses on the relationship between app quality and customer satisfaction.


2022 ◽  
pp. 190-213
Author(s):  
İsmail Çalık

Thischapter aimed to explicate CRM concept along with its distinct dimensions. Following the explanation of the denotation, evolution, and types of the CRM concept, the benefits of CRM, success factors, and possible causes for downfall are discussed. Another section of the chapter considers the role and evolution of CRM in the digitization process. This part introduces the reader to the concepts of E-CRM and SCRM that arose during the process, as well as the success conditions and essential aspects of these approaches. This section examines the relationship between customer satisfaction and loyalty in the tourism sector, the impact of CRM on business performance, and CRM applications in the context of destination management. In the last part, CRM practices and approaches in Turkey were discussed in terms of destination management and tourism businesses, and some applications and modules employed in the digitalization process are included.


2021 ◽  
Author(s):  
Metasari Dian Nursanti ◽  
Tomoliyus Tomoliyus

Competition between companies increases rapidly and continuously, so it is important to always evolve. The purpose of this study was: (1) to test the impact of word of mouth, price, and service quality on the satisfaction and loyalty of customers of health and fitness clubs in Klaten and Yogyakarta; (2) to provide a sports management guide to these companies; and (3) to evaluate the third-party complaints in the context of these clubs. A descriptive survey method was used with a quantitative approach. The research sample consisted of 200 subjects from 10 Klaten and Yogyakarta health and fitness clubs recruited by random sampling. Data were collected through a questionnaire. Data were analyzed using structural equation modeling to test the similarity and relationships between all variables. The results showed that loyalty and satisfaction were significantly influenced by word-of-mouth, and service quality had a positive effect. Price had a significant effect on customer satisfaction and loyalty as well. A company’s customer satisfaction and loyalty are very important for increasing profits, so it is crucial for companies to always maintain good relations with their customers. Keywords: health and fitness club, service quality, word-of-mouth, satisfaction, loyalty


2021 ◽  
Vol 12 (3) ◽  
pp. 172-183
Author(s):  
Heri Sutanto ◽  
Siti Dyah Handayani ◽  
Susanto Susanto

This study aims to analyze and describe the effects of the service quality and customer relationship management at PD BPR Bank Bantul on the customer satisfaction and loyalty. The object of this study is PD BPR Bank Bantul, while the subjects of the study are customers taking the SMEs credit offered by the Bank. Method of analysis used in this study was Structural Equation Modelling (SEM) with the help of the AMOS program. The number of respondents was 170, taken using purposive sampling. The criteria for the sampling are as follows: the respondents are taking the SME’s credit at PD BPR Bank Bantul, residents in Bantul Regency, who are individual customers, who have been 2 years or more customer and have done 2 or more credit transactions. Data was collected through questionnaires distributed directly to the respondents and through the google form. Based on the results of the analysis, show that service quality  has no significant effect on customer satisfaction, customer relationship management  has a positive and significant effect on customer satisfaction, service quality  has no a positive and significant effect on customer loyalty, customer relationship management  has a positive and significant effect on customer loyalty  and customer satisfaction  has a positive and significant effect on customer loyalty. In conclusion this study accepts 3 hypotheses and rejects 2 hypotheses.


Author(s):  
Thowayeb H. Hassan ◽  
Amany E. Salem

Low-cost carriers (LCCs) in Saudi Arabia operate in a competitive, highly demanding environment. Customer-related attributes may be influenced by the levels of service quality in a no-frills airline, which might impact satisfaction and loyalty. Given the unique traveler and market characteristics of the aviation sector in the kingdom, we sought to investigate the impact of service quality of LCCs on customer satisfaction and loyalty and the perceived airline image. A total of 299 passengers at two international airports were approached using a modified SERVQUAL scale. Results revealed that service quality was a significant predictor of customer satisfaction (β = 0.46, p < 0.0001), airline image (β = 0.55, p < 0.0001), and customer loyalty (β = 0.16, p = 0.006). The responsiveness dimension was the most important dimension of service quality, since it predicted all other constructs (satisfaction, loyalty, and brand image). Airline tangibles and reliability were independently associated with brand image and loyalty, respectively. Based on these results, LCCs should tailor future strategic plans that rely heavily on improving different service quality measures, particularly the responsiveness domain.


2021 ◽  
Vol 6 (5) ◽  
pp. 182
Author(s):  
Rustiani Rustiani ◽  
Idrus Salam ◽  
Muhammad Aswar Limi

This study aims to determine consumer satisfaction and loyalty of late-late products during the Covid-19 period—this research at the Barokah Tela-tela business in front of the new UHO campus using 30 respondents. Determination of respondents is done by accident (Accidental sampling), assuming that the respondent can be trusted. The variables observed in this study were consumer characteristics, tela-tela, and customer satisfaction and loyalty and satisfaction analysis methods using Customer Satisfaction Index (CSI) analysis and loyalty analysis using committed buyers, like the brand, satisfied buyers, habitual buyers, and switches. Buyers. The results show that the calculation of customer satisfaction analysis of the Customer Satisfaction Index is 0.77 or 77.46%. The CSI value criterion states that the vulnerable value of 0.66-0.80 is a satisfied consumer criterion. Based on this situation, it can be concluded that Barokah consumers have shown a satisfying attitude towards the products they consume. The survey results show that the most consumers who state that they are satisfied are the taste and cleanliness attributes of the Tela Barokah business location. The results of the calculation of consumer loyalty analysis using switcher buyer analysis are 53.33%, chronic is 79.33%, the satisfied buyer is 72.00%, liking the brand is 76.67%, and committed buyer is 62.00%. The analysis results are mainly in the index interval of 61.00-80.00, which means that Barokah consumers have shown a loyal attitude. The existence of the Covid-19 pandemic did not hurt the decline in consumer demand for snack products in the business. This is known from the income that remains in the range of ± IDR400.000 - IDR1.500.000 - every day both before and during the Covid-19 outbreak in Kendari City.


2021 ◽  
Vol 32 (5) ◽  
pp. 407-421
Author(s):  
Rizwan Raheem Ahmed ◽  
Dalia Streimikiene ◽  
Zahid Ali Channar ◽  
Riaz Hussain Soomro ◽  
Justas Streimikis

This research aims to measure the service quality of e-banking through e-customer satisfaction & e-customer loyalty in the Islamic e-banking sector of Pakistan. For this purpose, we modified the multiple-item scale (E-S-QUAL) model with two new dimensions: availability of online system and personal needs of customers. Additionally, we added two mediators, for instance, religiosity and trust in the Islamic e-banking perspective. We have collected 674 responses from the consumers of the Islamic banking sector of Pakistan through a structured questionnaire. The data were analysed through second-order PLS-SEM (PLS-structural equation modeling) to examine direct and serial mediation. The direct relationship results showed a positive and compelling effect of modified E-S-QUAL dimensions on e-customer satisfaction. Additionally, the e-customer satisfaction has an affirmative and significant association with e-customer loyalty. Moreover, the serial mediation relationship results exhibited that the e-customer satisfaction, trust, and religiosity mediated the modified dimensions of the E-S-QUAL model and e-customer loyalty.  


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