Handbook of Strategic Account Management
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Published By John Wiley & Sons, Inc.

9781118509043, 9781118509081
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Value in Strategic Account Management

2015 ◽  
pp. 170-189
Author(s):  
Antonella LA Rocca ◽  
Ivan Snehota
Keyword(s):  
Account Management

Switching Costs in Key Account Relationships

2015 ◽  
pp. 103-113 ◽  
Author(s):  
Sanjit Sengupta ◽  
Robert E. Krapfel ◽  
Michael A. Pusateri
Keyword(s):  
Switching Costs ◽  
Key Account
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