Investigation of code-switching cost in conversation and self-paced reading tasks

Aims and objectives: Studies of code-switching (CS) in bilingual speakers using laboratory tasks have been equivocal on whether CS is cognitively demanding. The goal of this study was to examine time costs at the juncture of a CS in a more ecologically valid experimental paradigm. Methodology: English (L1)–French (L2) bilingual speakers performed two tasks. The primary experimental task was a novel paradigm that elicited voluntary code-switches in conversation with a bilingual interlocutor. A silent self-paced reading task was used to compare with a laboratory task with involuntary switches. Data and analysis: Intersyllabic durations (conversation task) and reading times (reading task) were analyzed. CS cost was the time difference between code-switches and matched non-switches. Cost-switching costs for each switch direction (English-to-French and French-to-English) and type of switch (alternations and insertions) were also compared. Findings: Code-switches in conversation were associated with a time cost, and the magnitude was comparable in both directions although speakers more frequently switched from French-to-English. In self-paced reading, switching costs were observed only for switches into the dominant language. Across both tasks, there were no differences in CS time cost between insertions and alternations. Originality: This study reports a novel measure of CS costs in conversation, intersyllabic duration, and provides a cross-task comparison in the same group of bilingual speakers to better inform theories of CS. Implications: Bilingual speakers experience a time cost when making voluntary switches in conversations. The symmetrical switch costs suggest that both languages have similar activation levels throughout the conversation, and the cognitive costs arise from the act of momentarily switching languages, irrespective of their dominance. In self-paced reading, cognitive costs arise from disturbing the status quo of relative activation-inhibition of each language adopted to perform the task. The comparable CS time cost for insertions and alternations suggests similar cognitive control and linguistic planning mechanisms for both types of switches.

Online service failure: how consumers from emerging countries react and complain

Purpose E-commerce has experienced huge growth in emerging countries, but analysis of service failure/recovery for online retailers has been limited in this context. Hence, this study aims to investigate customers’ reactions to service failures in e-commerce and the influence of cultural dimensions on complaint intentions. Design/methodology/approach A survey was conducted with 553 customers from Brazil, India and China. A model was proposed and tested using structural equation modeling. Findings Results indicate that satisfaction with service recovery (SSR) increases repurchase intentions and reduces third-party complaints and negative word-of-mouth. This study also shows that the reactions of consumers to service failures in online situations are influenced by their cultural orientation (i.e. individualism, uncertainty avoidance and power distance) and contingent factors (i.e. relationship level, switching costs and the severity of the failure). Originality/value This study shows that the extent to which consumers from emerging countries complain after a service failure in online purchases will depend on their cultural orientation, previous experiences with the retailer, switching costs and the severity of the failure.

Impact of Consumer Awareness on Switching Behavior in Banking

In the era of open banking, the phenomenon of bank switching will intensify. The aim of the current study is to answer the following question: is switching, or not switching banks, a result of conscious and independent decision-making? The results from primary data demonstrate that the switching group clients are more conscious than non-switching group clients. They are more likely to compare offers from different banks, visit blogs about finances, demonstrate independence in making financial decisions, and use more service providers which improves their knowledge concerning the offers. The analysis of perceptual maps shows that the switching group is differentiated by various switching costs.

Market Investigations

In many economic sectors – the digital industries being first and foremost – the market power of dominant firms has been steadily increasing and is rarely challenged by competitors. Existing competition laws and regulations have been unable to make markets more contestable. The book argues that a new competition tool is needed: market investigations. This tool allows authorities to intervene in markets which do not function as they should, due to market features such as network effects, scale economies, switching costs, and behavioural biases. The book explains the role of market investigations, assesses their use in the few jurisdictions where they exist, and discusses how they should be designed. In so doing, it provides an invaluable and timely instrument to both practitioners and academics.

Switching costs in stochastic environments drive the emergence of matching behaviour in animal decision-making through the promotion of reward learning strategies

A principle of choice in animal decision-making named probability matching (PM) has long been detected in animals, and can arise from different decision-making strategies. Little is known about how environmental stochasticity may influence the switching time of these different decision-making strategies. Here we address this problem using a combination of behavioral and theoretical approaches, and show, that although a simple Win-Stay-Loss-Shift (WSLS) strategy can generate PM in binary-choice tasks theoretically, budgerigars (Melopsittacus undulates) actually apply a range of sub-tactics more often when they are expected to make more accurate decisions. Surprisingly, budgerigars did not get more rewards than would be predicted when adopting a WSLS strategy, and their decisions also exhibited PM. Instead, budgerigars followed a learning strategy based on reward history, which potentially benefits individuals indirectly from paying lower switching costs. Furthermore, our data suggest that more stochastic environments may promote reward learning through significantly less switching. We suggest that switching costs driven by the stochasticity of an environmental niche can potentially represent an important selection pressure associated with decision-making that may play a key role in driving the evolution of complex cognition in animals.

The Influence of Substituting Prices, Product Returns, and Service Quality on Repurchase Intention

The textile industry is production-intensive and incorporates diverse transactions made by multiple suppliers, corporate buyers, and supply chain members. In the business-to-business context, the cost for attracting a new customer is notably much higher than that needed to retain a present one. Customer loyalty in terms of customer repurchase intention has, therefore, been considered as a key determinant for textile companies to improve their efficiency and competitive advantage. This study aims to investigate the business-to-business repurchase intentions of Pakistan textile and clothing industry customers. The study framework specifically consolidates the mutual dynamics of appealing (service quality), facilitating (product returns), and averting (switching costs) factors altogether and the effect of these variables on customer satisfaction and thus on customer retention (repurchase intent) in the textile’s transactional scenario. A sample survey method is used for this study. The data collected through self-administered questionnaires (n = 325) from All Pakistan Textile Mills Association enlisted the employees of the companies. The structural equational modeling technique was applied to examine the study hypotheses. The findings contended that service quality and switching costs are essential determinants that shape the repurchase intentions. Therefore, product returns do not contribute toward customer satisfaction and also do not shape the intentions of business-to-business customers to repurchase from the same supplier after having even a good product return experience in past.