Building Corporate Identity, Image and Reputation in the Digital Era
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9781003080572
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Building and sustaining personal brand

2021 ◽  
pp. 467-486
Author(s):  
Marwa Tourky ◽  
Pantea Foroudi ◽  
Fatma Haji Al-Zadjali
Keyword(s):  
Personal Brand

Introduction

2021 ◽  
pp. 3-8
Author(s):  
T. C. Melewar ◽  
Charles Dennis ◽  
Pantea Foroudi

Value co-creation behaviour

2021 ◽  
pp. 218-259
Author(s):  
Yousef Alqayed ◽  
Pantea Foroudi ◽  
Charles Dennis ◽  
Mohammad M. Foroudi ◽  
Kaouther Kooli

Conceptualising sensory brand experience

2021 ◽  
pp. 140-168
Author(s):  
Dongmei Zha ◽  
Pantea Foroudi ◽  
Zhongqi Jin ◽  
T. C. Melewar
Keyword(s):  
Brand Experience

Managing marketing competencies

2021 ◽  
pp. 75-112
Author(s):  
Pantea Foroudi ◽  
Mohammad M. Foroudi ◽  
Khalid Hafeez ◽  
Javad Izadi

Reputation

2021 ◽  
pp. 113-139
Author(s):  
Mohammad M. Foroudi ◽  
Pantea Foroudi ◽  
Zhongqi Jin

Islamic brand love

2021 ◽  
pp. 401-414
Author(s):  
Waleed Yousef ◽  
Najwa Yousef
Keyword(s):  
Brand Love

Corporate multi-channel branding

2021 ◽  
pp. 205-217
Author(s):  
Awele Achi ◽  
Ogechi Adeola ◽  
Chukwuedo Francis Achi
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