Purchase Intention in the Fashion Industry on Local and International E-Commerce in Indonesia

The purpose of this research is to examine the impact of the two categories of sales promotional tools (monetary and non-monetary) on purchase intention with the consideration of consumers’ perceived quality for fashion products in local and international e-commerce. As the competition between local and international e-commerce is increasingly fierce, it requires an appropriate sales promotion strategy that is in accordance with customers perceptions in Indonesia to capture customers’ purchase intention. This research is purely quantitative by using primary data through distributing online questionnaires to customers who have shopped fashion products in local or international e-commerce. Path analysis was used to verify the conceptual model and hypotheses in this research. This research confirms that sales promotions (both monetary and non-monetary) affect customers’ perceived quality of a product in both e-commerce.

Purchase Intention in Fashion Industry on Local and International E-Commerce in Indonesia

The purpose of this research is to examine the impact of the two categories of sales promotional tools (monetary and non-monetary) on purchase intention with the consideration of consumers’ perceived quality for fashion products in local and international e-commerce. As the competition between local and international e-commerce is increasingly fierce, it requires an appropriate sales promotion strategy that is in accordance with customers perceptions in Indonesia to capture customers’ purchase intention. This research is purely quantitative by using primary data through distributing online questionnaires to customers who have shopped fashion products in local or international e-commerce. Path analysis was used to verify the conceptual model and hypotheses in this research. This research confirms that sales promotions (both monetary and non-monetary) affect customers’ perceived quality of a product in both e-commerce.

Fit for the Future: Garment Quality and Product Lifetimes in a CE Context

The fashion industry is one of the most polluting industrial sectors in the world and its environmental impacts are huge. Garments are produced effectively at a low price, are of low quality, and are used for a very short time before ending up in increasing textile waste streams. One critical aspect in this context is the lifetime of a garment. Short garment lifetimes are the results of low quality and consumer dissatisfaction, or consumers’ constant search for newness, resulting in the early disposal of garments. This study focused on the issue of garment quality and how it can be connected to product lifetime. The research used a case study approach, including company interviews about working for quality, and aimed to expand on the topic of how quality impacts product lifetimes. Data analysis was conducted according to the principles of descriptive analysis and the discussion expanded to the circular economy context, creating an extended understanding of garment quality in a circular economy.

Biobased Innovation as a Fashion and Textile Design Must: A European Perspective

Fashion industry investments drive the choice for textile solutions characterized by radical experimentation and a firm commitment to sustainability. In the last five years, textile innovations have been strongly related to biobased textile solutions evolving to become effectively feasible and strategic. The produced qualitative knowledge implementations consider new production patterns, innovative technical and digital know-how, and new consumption scenarios. The directions the industry is tracing may provide new opportunities for future textile development in the circular biobased economy. This paper presents a map of current European practices. It discusses the possible passage through a holistic paradigm that goes beyond the boundaries of the old productive systems to accompany the sector towards a new sustainable and transversal state. It also presents three selected best practices that return the actual context in which the phenomenon occurs. A model is presented to demonstrate how these circular processes of biobased materials production enable more process innovations which are developed through implementing the process itself: companies’ search for rethinking and implementing the traditional practices or designing new ones (as determined by the doctoral research of one of the authors).

Production Scheduling of Personalized Fashion Goods in a Mass Customization Environment

The COVID-19 pandemic has put fashion manufacturers’ needs for optimization in the spotlight. This study argues that mass customization is becoming increasingly instrumental for offering consumers individualized solutions and that suppliers of fashion have to look for more sophisticated solutions in order to face the increasing demand for more sustainable products. With the deduction of a mathematical model derived from production sequencing it became evident that sustainability can be associated with a level production schedule and that cost-based production optimization is useful in achieving holistic sustainability in the fashion industry. The flexibility in the conceived mathematical model specifications allows for a generalizable approach, not limited to a single branch of the fashion industry. This paper additionally delivers a cost-based optimization approach which fashion companies, operating in a mass customization production layout, can easily implement without extensive know-how. The proposed two-stage algorithm is based on the concept of level scheduling. In a first stage, the algorithm determines a feasible production sequence in a time-efficient way while, in the second stage, it further advances the efficiency of the solution. Thus, it offers a framework to optimize a production in a mass customization environment and can contribute to a company taking major steps towards a holistic sustainable orientation as available resources are used more (cost) efficiently.

Fast-fashion faux pas

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Fast fashion is incredibly damaging to the environment. Sustainable initiatives are key to both the survival of fast fashion brands as well as the reduction of environmental damage caused by the fashion industry. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Exploring Worldwide Wardrobes to Support Reuse in Consumers’ Clothing Systems

Extending the use of garments is often seen as an important strategy to decrease the impact of the fashion industry. However, currently there are a lack of data on and understanding of consumers’ wardrobes. This study explores consumers’ wardrobes internationally, and we aim to explore the total amount, unused and second-hand garments in order to develop interventions to support reuse. Through an online course, data were gathered in a survey about the content of participants’ wardrobes, counting the amounts of garments in predefined categories, and the amount of unused and second-hand garments thereof. Differences were found between clothing categories, age groups and gender for unused and second-hand garments. Between nationalities only differences were found for second-hand garments. These insights are supportive to targeted interventions for gender and age groups related to specific categories of (unused and second-hand) garments, to elongate the practical service life of garments, support consumers’ sustainable clothing decisions and in the end reduce consumption. Additionally, this exploration provides insights how to improve international monitoring and the value of digital wardrobe studies. Recommendations are provided, especially focused on interventions to support motivations, capabilities, and opportunities to improve reuse. Ultimately, through consumers’ wardrobes this study supports the next steps towards a more circular clothing system.