behavioural intentions
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2022 ◽  
Vol 0 (0) ◽  
Author(s):  
Kleopatra Konstantoulaki ◽  
Ioannis Rizomyliotis ◽  
Konstantinos Lionakis ◽  
Yiheng Chen

Abstract The purpose of this research is to examine the key content factors of short videos and their influence on parents’ attitudes, behavioural intentions and consideration of alternatives in the education sector. In particular, the current study is the first to explore elements of online short videos (informative content, user interactivity, perceived usefulness, trust, entertainment and invasiveness) as predictors of parents’ attitudes toward, consideration of and intention to choose a nursery school. Using a sample of 178 participants, a conclusive research design applying structural equation modelling was employed to assess the effect of the aforementioned short videos’ key characteristics on attitude, intention and consideration. According to the results, short videos with informative and trusted content tend to enhance parents’ attitudes, consideration and behavioural intentions regarding the provider being promoted. Attitude is also affected by entertainment, while perceived usefulness, interactive features and lack of invasiveness increase scores pertaining to inclusion of alternatives in parents’ consideration choice sets and expression of intentions to ultimately select them. Managers in childcare operators should find a delicate balance among the aforementioned elements in order to include the appropriate ones into their videos depending on the promotional goals or indented outcomes and the targeted audience. Managerial implications and suggestions for future research are thoroughly discussed.


Author(s):  
Ahmed Saiedalameen M. Almamy

This study developed an integrated model to examine the main factors affecting e-government services adoption in Saudi Arabia context. We extended the UTAUT model to explore factors affecting Saudi Arabia citizens to use e-government services. Data were collected from 1290 citizen and analysed using AMOS. The results indicated that all the variables of UTAUT model have a significant effect on intentions to use e-government services. The results also indicated that perceived awareness and self-efficacy have a significant effect on behavioural intentions. Moreover, religiosity moderates the link between perceived awareness, attitudes, self-efficacy, and behavioural intentions. Our study demonstrated the implications and future research directions.


Anatolia ◽  
2021 ◽  
pp. 1-15
Author(s):  
Lidia López-Marfil ◽  
Manuel A. Fernández-Gámez ◽  
Juan A. Campos-Soria ◽  
David Alaminos

2021 ◽  
Vol 13 (23) ◽  
pp. 13394
Author(s):  
Sven Kilian ◽  
Andreas Mann

The intention-action gap stands out in research on sustainable consumption for decades. The current research explores the role of socially desirable responding (SDR) in the appearance of this gap by utilising an indirect questioning technique. Two online experiments (n=306 and n=334) demonstrate, in line with most market surveys, that consumers present themselves as highly responsible when being assessed with the standard survey measurement approach (i.e., direct questioning). However, the responses of participants toward the exact same measures of consumers’ social responsibility perceptions and behavioural intentions heavily drop when applying an indirect questioning technique, indicating a substantial overstatement of consumers’ social responsibility perceptions in traditional market surveys. Furthermore, this study provides novel evidence regarding the validity and underlying mechanism of the indirect questioning technique, thereby alleviating long-lasting concerns about this method. Implications for the intention–action gap discussion and consumer ethics research are proposed.


2021 ◽  
Author(s):  
Karen Hegarty ◽  
Constance de Saint Laurent ◽  
Gillian Murphy ◽  
Ciara Greene

Misinformation has continually threatened efforts to control the COVID-19 pandemic, with vaccine misinformation now a key concern. False memories for misinformation can influence behavioural intentions, yet little is known about the factors affecting (false) memories for vaccine-related news items. Across two experiments (total N = 1,863), this paper explores the effects of pre-existing vaccine opinions on reported memories for true and false news items. In Study 1, participants (n = 1217) were exposed to fabricated pro- or anti-vaccine news items, and then asked if they have a memory of this news event having occurred. In Study 2, participants (n = 646) were exposed to true pro- or anti-vaccine news items. The results showed that news items were more likely to be remembered when they aligned with participants’ pre-existing vaccine beliefs. We conclude by encouraging researchers to consider the role of attitudinal bias when developing interventions to reduce susceptibility to misinformation.


BMJ Open ◽  
2021 ◽  
Vol 11 (12) ◽  
pp. e050512
Author(s):  
Kingston Rajiah ◽  
Mari Kannan Maharajan ◽  
David Chong ◽  
Shee Chiao Chien ◽  
Eileen Ong Xiao Li

ObjectivesTo investigate pharmacy students’ attitudes, subjective norms, perceived behavioural control, intentions and their behaviour towards patient safety using a theory of planned behaviour framework.DesignMixed-methods research.SettingPrivate university in Malaysia.ParticipantsPharmacy undergraduate students participated in the study. There were 18 students participated in the qualitative study and 272 students responded to the survey questionnaire.MethodsA convergent parallel-mixed method design, involving a quantitative survey and qualitative focus group discussions was used among pharmacy students in a private university in Malaysia. Qualitative data of transcribed verbatim texts were then subjected to a thematic content analysis framework. Multiple correlations were undertaken using the quantitative data to examine how the dependent variable (self-reported knowledge) related to the independent variables (attitudes, behavioural intentions, subjective norms, perceived behavioural control.Primary outcomePharmacy students’ attitudes, subjective norms, perceived behavioural control, behavioural intentions constructs led to their behaviour towards patient safety.Secondary outcomeThe quantitative study revealed that there was a moderate positive correlation between students’ self-reported knowledge and attitudes (r=0.48, p=0.03).ResultsPharmacy students’ attitudes and perceived behavioural control constructs had positive correlations with pharmacy students’ self-reported knowledge on patient safety. There was no correlation between students’ self-reported knowledge and subjective norms (r=0.27, p=0.23). There was a weak positive correlation between students’ self-reported knowledge and perceived behavioural control (r=0.39, p=0.04). There was no correlation between students’ self-reported knowledge and behavioural intention (r=0.20, p=0.56).ConclusionsTheory of planned behaviour constructs such as attitudes, subjective norms, perceived behavioural control and behavioural intentions of pharmacy students, defined their behaviour towards patient safety. Pharmacy students’ attitudes and perceived behavioural control constructs were correlated with their self-reported knowledge on patient safety.


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