Modern Marketing
Latest Publications

TOTAL DOCUMENTS

116

(FIVE YEARS 18)

H-INDEX

1

(FIVE YEARS 0)

Published By Hans Publishers

2160-7370, 2160-7362

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Factors Influencing the Tourism Experience of Intangible Cultural Heritage of Drama—Taking Kunqu Opera as an Example

Modern Marketing ◽

10.12677/mom.2022.121001 ◽

2022 ◽

Vol 12 (01) ◽

pp. 1-8

Author(s):

芸周

Keyword(s):

Cultural Heritage ◽

Intangible Cultural Heritage ◽

Factors Influencing ◽

Tourism Experience

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Research on the Business Mode of Online Catering Enterprises Takeaway from the Perspective of Consumer Preference

Modern Marketing ◽

10.12677/mom.2021.113004 ◽

2021 ◽

Vol 11 (03) ◽

pp. 27-37

Author(s):

昕张

Keyword(s):

Consumer Preference ◽

Business Mode

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Carnival and Gaze: Appearance Level Consumption and the Return of the Pastoral—Taking the Case of the Tibetan Boy Ding Zhen as an Example

Modern Marketing ◽

10.12677/mom.2021.113006 ◽

2021 ◽

Vol 11 (03) ◽

pp. 43-46

Author(s):

思逸张

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Why does Customer Vote with Feet?—The Perspective of Psychological Contract Violation

Modern Marketing ◽

10.12677/mom.2021.112003 ◽

2021 ◽

Vol 11 (02) ◽

pp. 15-25

Author(s):

林阳

Keyword(s):

Psychological Contract ◽

Psychological Contract Violation ◽

Contract Violation

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Exploring the Innovative Ideas of Intangible Cultural Heritage Brand Zhangyan

Modern Marketing ◽

10.12677/mom.2021.113005 ◽

2021 ◽

Vol 11 (03) ◽

pp. 38-42

Author(s):

妍博乔

Keyword(s):

Cultural Heritage ◽

Intangible Cultural Heritage

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Discussion on Collection, Analysis and Application of Marketing Information in Cigarette Marketing

Modern Marketing ◽

10.12677/mom.2021.111002 ◽

2021 ◽

Vol 11 (01) ◽

pp. 9-13

Author(s):

婷婷罗

Keyword(s):

Marketing Information

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The Influence of Tourist Destination Brand Extension on Tourist Behavior Intention—Take the Palace Museum as an Example

Modern Marketing ◽

10.12677/mom.2021.111001 ◽

2021 ◽

Vol 11 (01) ◽

pp. 1-8

Author(s):

子旭支

Keyword(s):

Brand Extension ◽

Tourist Destination ◽

Tourist Behavior ◽

Behavior Intention ◽

Destination Brand

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A Study on the Satisfaction of Chinese Tourists to Da Nang

Modern Marketing ◽

10.12677/mom.2020.102003 ◽

2020 ◽

Vol 10 (02) ◽

pp. 19-25

Author(s):

茶敏阮素

Keyword(s):

Chinese Tourists

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Development Status and Future Trend of Liquor Transformation

Modern Marketing ◽

10.12677/mom.2020.101002 ◽

2020 ◽

Vol 10 (01) ◽

pp. 8-17

Author(s):

亚东梁

Keyword(s):

Future Trend ◽

Development Status

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Discussion on Special Tea Packaging on the Basis of Regional Brand Culture—Taking “Lvyangchun Tea” in Yangzhou as an Example

Modern Marketing ◽

10.12677/mom.2020.103010 ◽

2020 ◽

Vol 10 (03) ◽

pp. 70-74

Author(s):

志国陆

Keyword(s):

Brand Culture ◽

Regional Brand

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