The Influence of Tourist Destination Brand Extension on Tourist Behavior Intention—Take the Palace Museum as an Example

2021 ◽  
Vol 11 (01) ◽  
pp. 1-8
Author(s):  
子旭 支
Keyword(s):  
Brand Extension ◽  
Tourist Destination ◽  
Tourist Behavior ◽  
Behavior Intention ◽  
Destination Brand

THE TOURIST DESTINATION BRAND

2006 ◽  
Vol 12 (2) ◽  
pp. 183-189
Author(s):  
Branka Berc Radišić ◽  
Biljana Mihelić
Keyword(s):  
Tourist Destination ◽  
Tourism Product ◽  
Travel Motivations ◽  
Recreation Services ◽  
Destination Brand ◽  
Insight Into

Through its growing importance to tourism, the tourist destination is increasingly attracting the attention of researchers and tourism managers. The rationale lies in efforts to gain deeper insight into travel motivations and tourist demands and needs. In destinations, tourists can meet many of their needs, above all, the need for leisure and entertainment. Comfortable accommodations, recreation services and facilities, natural and cultural sights, as well as various entertaining events make the destination attractive to tourists. In competing, the destination that has a more organised offering and an established image of the market will have a higher degree of success. The best way to express a destination’s identity is through a well-crafted umbrella brand. This type of brand allows the promotion of all of the destination’s tourism supply providers, as well as their joint tourism product, on the market.

A RIDIT approach to evaluate factors influencing tourist destination brand selection behaviour pertaining to Indian tourism sector

2017 ◽  
Vol 12 (4) ◽  
pp. 583-602
Author(s):  
Subhajit Bhattacharya ◽  
Rohit Vishal Kumar
Keyword(s):  
Service Providers ◽  
Brand Choice ◽  
Evidence Based ◽  
Choice Behaviour ◽  
Tourist Destination ◽  
Content Type ◽  
Tourism Marketing ◽  
Factors Influencing ◽  
Tourism Sector ◽  
Destination Brand

Purpose This paper aims to examine the components or factors influencing tourists’ destination brand selection behaviour in Indian context with evidence-based management modelling by using the Relative to an Identified Distribution (RIDIT) approach. This evidence-based tourism marketing research has contributed to enhance understanding the tourists’ motivation to support decision in tourism marketing domain. The present study has focused on identifying the most relevant factors in the order of priority that influence destination brand-choice behaviour pertaining to Indian tourism sector. The current research has also tried to arrange the different items relating to tourists preferences for better understanding the insight of potential tourists relating to Indian-tourist destinations. Design/methodology/approach A descriptive, survey research design was chosen to investigate and organize the different components or items in degrees of priority to explain the tourists’ destination brand selection behaviour. In total, 387 empirical tourist samples were collected across India covering both domestic and international tourist segments. An evidence-based management modelling with RIDIT analysis is done to examine the factors, which have influencing role on tourist-destination brand choice behaviour related to Indian tourism market. Findings The outcome of this research paper should enable the tourism marketers, tourism service providers, tourism brand managers and consultants to create better linkages between the prospective tourists’ preferences and the marketing mix of the destination brands by using evidence based management modelling. Originality/value The present research is an original and innovative thought process, trying to evaluate the components or factors influencing tourists’ destination brand selection behaviour pertaining to Indian tourism sector by using the RIDIT approach. Research undertaken so far in tourism marketing area has investigated the different components related to tourism behaviour and destination-brand selection intention of the potential tourists in an unintended and less organized manner. This study can be seen as the first empirical evidence in the domain of tourism marketing where evidence based management modelling with RIDIT approach is done.

Accessible and inclusive tourism: why it is so important for destination branding?

2020 ◽  
Vol 12 (6) ◽  
pp. 719-723
Author(s):  
Pedro Machado
Keyword(s):  
Sustainable Development ◽  
Design Methodology ◽  
State Of The Art ◽  
Active Part ◽  
Tourist Destination ◽  
Destination Branding ◽  
Content Type ◽  
Tourism Destinations ◽  
Destination Brand ◽  
Practical Implications

Purpose By embracing the entire community of travellers, despite their capacity, tourism destinations that have the opportunity to appeal to the art of inclusive tourism policies in the Center of Portugal, are analyzed, showing the importance for a tourist destination to adapt these policies to the notoriety of the destination brand. Design/methodology/approach This paper offers a practical viewpoint based on the state-of-the-art of public policies relating to inclusive and accessible tourism in the Center of Portugal and their impacts on the destination branding. Findings Taking into account the territorial specificity of the Center of Portugal, the asymmetries of development and cohesion, Tourism Center of Portugal (TCP) has sought to develop projects and actions in partnership with the different actors in the territory that promote territorial cohesion, integrated and sustainable development and the attractiveness of the inland region. Practical implications All the projects developed to support accessible and inclusive tourism, in which TCP is an active part, create a network of tourist services to become destinations more accessible and inclusive for everyone. Originality/value Inclusive and accessible tourism is little explored by DMOs. In this paper, the case of the Center of Portugal region is presented, highlighting a series of unprecedented initiatives that are being developed, aiming to provide the destination with unique points of differentiation.

Branding of Tourist Destinations

2020 ◽  
Vol 11 (4) ◽  
pp. 973
Author(s):  
Elena SHUTAIEVA ◽  
Viktoriya POBIRCHENKO ◽  
Anna KARLOVA ◽  
Elena POLYUKHOVICH
Keyword(s):  
Integrated Approach ◽  
Competitive Advantages ◽  
Tourist Destination ◽  
Destination Branding ◽  
Tourist Destinations ◽  
Universal Values ◽  
Tourist Demand ◽  
Tourism And Hospitality ◽  
Destination Brand

The objective necessity of an integrated approach to destination branding as a process of creating and managing a brand is substantiated. It is shown that the need to develop a strong and successful brand that enhances the image of a tourist destination is associated with fundamental changes in the nature of consumer behavior, due to the fact that for a potential tourist, choosing a vacation destination today is not only an indicator of lifestyle but also a certain status value. A cognitive analysis of the definitions of the concept of ''tourist destination brand" allowed formulating the authors' definition. According to the authors, a tourist destination brand is a combination of unique qualities, persistent universal values, reflecting the authenticity, unique and original consumer characteristics of this territory and community, which are widely known, gaining public recognition and enjoying stable tourist demand, contributing to the formation of preferences of this territory over others in a situation of choice. As a research method, modeling was used. Theoretically, it became possible to clarify the essence of the concept of "tourist destination brand" and systematically comprehend the technology of tourist branding by building the authors' model of the brand of tourist destinations. The authors of the article present the brand as the most important way to implement the competitive advantages of the territory, an instrument of competitiveness, differentiation, and uniqueness. Brands of tourist destinations are designed to emphasize the high quality of services not only in tourism and hospitality, restaurant business, but also in the use of public spaces.

scholarly journals The Use of Strategic Marketing Tools for Territories to Develop the Domestic Tourism Resource Potential

2020 ◽  
pp. 28-34
Author(s):  
Olena Sushchenko ◽  
Nadiya Dekhtyar ◽  
Iryna Chernysh
Keyword(s):  
Tourism Development ◽  
Strategic Marketing ◽  
Tourist Destination ◽  
Resource Potential ◽  
Territorial Marketing ◽  
Potential Development ◽  
Domestic Tourism ◽  
Tourism Resource ◽  
Tourist Infrastructure ◽  
Destination Brand

The aim of the article is to research of the features and to develop a set of recommendations for the use of strategic marketing tools for territories to develop the resource potential in Ukraine. The use of tourism resource potential is played an important role in the domestic tourism development. It is shown that the domestic tourism resource potential development is determined by the tourist product, the tourist infrastructure, the territory promotion, and the destination brand. The use of strategic marketing innovative tools and marketing support is grounded. The components of strategic marketing of territories are determined. The use of "portfolio" strategy in territorial marketing is proposed. The general tools of territorial marketing are given. It is substantiated that the Kharkiv region has a significant resource potential for the domestic tourism development. To form a positive image of Kharkiv as a tourist destination the implementation of an image marketing strategy is proposed. The competitive advantages of Kharkiv as an attractive tourist destination, a perspective center of exhibition and congress activities are determined.

scholarly journals GASTRONOMIC TOURISM AS A WAY TO ATTRACT ATTENTION TO A TOURIST DESTINATION

2021 ◽  
pp. 73-83
Author(s):  
B. I. Aktymbaeva ◽  
T. V. Trifonova
Keyword(s):  
Original Work ◽  
Theoretical Research ◽  
Tourist Destination ◽  
Tourist Destinations ◽  
History Of ◽  
Historical Comparative ◽  
Destination Brand ◽  
The Impact ◽  
First Time

This article examines the main aspects of gastronomic tourism as a modern type of tourism. This work also tells about the history of gastronomic travel. Analyzed the main problems and prospects for the development of gastronomic tourism, as a way to attract the attention of tourists to tourist destinations in Kazakhstan. The role of this type of tourism in the formation of a tourist destination brand is revealed. The analysis of the development of gastronomic tourism in various countries is carried out and its contribution to the development of tourist destinations in these countries is evaluated.Purpose: to study the influence of gastronomic tourism on the development of a tourist destination, based on the experience of different countriesMethodology: theoretical research of information on a given topic, historical, comparative, analysis of literature on a selected topic, questioning.Originality / value of the research: this research was compiled by the author for the first time and is completely original workFindings: this research has proven the impact of gastronomic tourism on the development of a tourist destination and attracting attention to it. Recommendations have been developed for the creation and implementation of gastronomic tours to countries with potential for the development of this type of tourism.

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