Advertising Account Planning
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19

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Published By Routledge

9781315707037

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Situation Analysis

Advertising Account Planning ◽

10.4324/9781315707037-9 ◽

2014 ◽

pp. 42-55

Keyword(s):

Situation Analysis

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Account Planning History and Practice

Advertising Account Planning ◽

10.4324/9781315707037-6 ◽

2014 ◽

pp. 13-21

Keyword(s):

Planning History ◽

Account Planning

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Packaged-Goods Case Study: Chiffon Margarine

Advertising Account Planning ◽

10.4324/9781315707037-23 ◽

2014 ◽

pp. 204-208

Keyword(s):

Packaged Goods

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Business-to-Business Case Study: Recon Software

Advertising Account Planning ◽

10.4324/9781315707037-22 ◽

2014 ◽

pp. 199-203

Keyword(s):

Business Case ◽

Business Case Study ◽

Business To Business

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Brand Positioning

Advertising Account Planning ◽

10.4324/9781315707037-15 ◽

2014 ◽

pp. 109-120

Keyword(s):

Brand Positioning

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The Role of Advertising

Advertising Account Planning ◽

10.4324/9781315707037-13 ◽

2014 ◽

pp. 85-93

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Account Planning and IMC

Advertising Account Planning ◽

10.4324/9781315707037-20 ◽

2014 ◽

pp. 170-180

Keyword(s):

Account Planning

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Brieﬁng the Team to Get a Great Campaign

Advertising Account Planning ◽

10.4324/9781315707037-19 ◽

2014 ◽

pp. 157-169

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What Is a Big Idea?

Advertising Account Planning ◽

10.4324/9781315707037-18 ◽

2014 ◽

pp. 147-156

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Brand Essence

Advertising Account Planning ◽

10.4324/9781315707037-17 ◽

2014 ◽

pp. 131-146

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