Financial Analysis of Carp (Cyprinus carpio) Hatchery Business (Case Study in Ciparay Sub-District, Bandung District, West Java, Indonesia)

Carp (Cyprinus carpio) hatchery cultivation is one of the business activities carried out by the community in Ciparay District, Bandung Regency. This research aims to analyze the financial feasibility of carp hatchery cultivation in Ciparay District, Bandung Regency. This research was conducted using a case study method consisting of primary data and secondary data. Primary data obtained from interviews with respondents and secondary data obtained from related agencies. This research uses 38 respondents as samples based on the sampling method (purposive sampling). The analysis used in this research is descriptive quantitative. The results obtained from this research are carp hatchery cultivation in Ciparay District has a profit value of 164,225,000 IDR/year, Profitability of 217%, R/C of 3.2 and Payback Period of 33 days so it is feasible to run and develop. Carp hatchery cultivators in Ciparay District, Bandung Regency are indicated to be prosperous because they have a higher income than the Regional Minimum Wage of Bandung Regency.

A Marketable Leadership Strategy in Service Business; Case Study at KBIHU Nurul Haramain Kraksaan Probolinggo

Realizing marketable guidance in pilgrimage leadership is not easy to put into practice. It takes a leadership strategy that has positive implications for each congregation that he leads so that it has an impact on increasing the volume of pilgrims every year. This research used a qualitative approach, with a descriptive type. The research data source was obtained from KBIHU Nurul Haramain by purposive sampling and snowball sampling model. The data collection technique was carried out by using observation, interviews, and documentation. While the technical data analysis was by collecting data, reducing data, and drawing conclusions. The validity of the data used a triangulation model. The research results explained that the marketable leadership strategies carried out by the kyai, are: service strategies that are easy to understand by implementing Hajj exercises or rituals 12 times in 1 year and in collaboration, the Hajj practice directly led by Kyai and professionals, direct guidance from home to the holy lands of Makkah and Medina, arranging rituals scheduled as needed the knowledge systematically. Strategies of figures that appear in the Kyai consist of namely friendly service, and excellent facilitation for the congregation from in the country to the holy land.

FACTORS INFLUENCING VALUE CREATION ON BRAND TRUST IN HOTEL BUSINESS: CASE STUDY OF 3-, 4- AND 5-STAR HOTELS IN INDONESIA DURING THE COVID-19 PANDEMIC

This research investigates the society or guests’ perception of the value creation and brand trust, and aims to examine the effect of value creation on brand trust in 3-, 4-, and 5-star hotels in Indonesia during the COVID-19 pandemic. This research adopted the quantitative method and used probability sampling to determine the sample size. The data were collected using questionnaires via Google Forms and also distributed to respondents who had stayed in 3-, 4-, and 5 star hotels in Indonesia during the COVID-19 pandemic with a total respondents of 99 people. Hypotheses were tested and the findings suggest that value creation has a significant impact on brand trust. The results suggested that hotel brands in Indonesia need to create values that are appreciated by the society as a whole and hotel guests. However, hotel brands in Indonesia still need to improve their creations of value to further boost brand trust for hotel brands in Indonesia in order to improve the hotel performance. The development of a business-oriented analytical framework that aids practitioners in assessing and approaching the opportunities posed by value creation on brand trust is further discussed in the study.The paper introduces an analytical and fresh perspective on value creation and brand trust particularly in a hotel industrial marketing context.

Monitoring & Evaluation Model Framework for IT Project Management at PT. XYZ

There are projects implementation that have not been run accordance with the objective of desired project. Evaluation Model Framework in project management is very important to get the desire goals such as quality, cost and delivery. The main requirement to start the project implementation is a business case study where investment must be validated with related objectives of the project carried out. Investment in a company is not easy to implement, especially in the planning phase of project management. Nowadays technology is growing rapidly, investment in a company continues growing every year along with the company's business needs to be competitive with appropriate investment. This study aims to propose a new design IT framework on project management, starting alignment business strategy, IT goals, business requirements and business case by validating functional specification based on criteria and the project that have passed business cases meet the expectations of stakeholder needs.