Handbook of Market Research
Latest Publications

TOTAL DOCUMENTS

33

(FIVE YEARS 15)

H-INDEX

3

(FIVE YEARS 1)

Published By Springer International Publishing

9783319055428, 9783319055428

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Modeling Marketing Dynamics Using Vector Autoregressive (VAR) Models

Handbook of Market Research ◽

10.1007/978-3-319-05542-8_10-1 ◽

2021 ◽

pp. 1-34

Author(s):

Shuba Srinivasan

Keyword(s):

Vector Autoregressive

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Crafting Survey Research: A Systematic Process for Conducting Survey Research

Handbook of Market Research ◽

10.1007/978-3-319-05542-8_4-1 ◽

2021 ◽

pp. 1-53

Author(s):

Arnd Vomberg ◽

Martin Klarmann

Keyword(s):

Survey Research ◽

Systematic Process

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Structural Equation Modeling

Handbook of Market Research ◽

10.1007/978-3-319-05542-8_14-1 ◽

2021 ◽

pp. 1-38

Author(s):

Hans Baumgartner ◽

Bert Weijters

Keyword(s):

Structural Equation Modeling ◽

Structural Equation ◽

Equation Modeling

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Partial Least Squares Structural Equation Modeling

Handbook of Market Research ◽

10.1007/978-3-319-05542-8_15-2 ◽

2021 ◽

pp. 1-47

Author(s):

Marko Sarstedt ◽

Christian M. Ringle ◽

Joseph F. Hair

Keyword(s):

Structural Equation Modeling ◽

Least Squares ◽

Partial Least Squares ◽

Structural Equation ◽

Equation Modeling

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Exploiting Data from Field Experiments

Handbook of Market Research ◽

10.1007/978-3-319-05542-8_36-1 ◽

2021 ◽

pp. 1-37

Author(s):

Martin Artz ◽

Hannes Doering

Keyword(s):

Field Experiments

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Applied Time-Series Analysis in Marketing

Handbook of Market Research ◽

10.1007/978-3-319-05542-8_37-1 ◽

2021 ◽

pp. 1-46

Author(s):

Wanxin Wang ◽

Gokhan Yildirim

Keyword(s):

Time Series ◽

Time Series Analysis ◽

Series Analysis

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Image Analytics in Marketing

Handbook of Market Research ◽

10.1007/978-3-319-05542-8_38-1 ◽

2021 ◽

pp. 1-29

Author(s):

Daria Dzyabura ◽

Siham El Kihal ◽

Renana Peres

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Market Segmentation

Handbook of Market Research ◽

10.1007/978-3-319-05542-8_29-1 ◽

2021 ◽

pp. 1-30

Author(s):

Tobias Schlager ◽

Markus Christen

Keyword(s):

Market Segmentation

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Social Network Analysis

Handbook of Market Research ◽

10.1007/978-3-319-05542-8_27-1 ◽

2021 ◽

pp. 1-26

Author(s):

Hans Risselada ◽

Jeroen van den Ochtend

Keyword(s):

Social Network ◽

Social Network Analysis ◽

Network Analysis

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Cluster Analysis in Marketing Research

Handbook of Market Research ◽

10.1007/978-3-319-05542-8_11-2 ◽

2020 ◽

pp. 1-29

Author(s):

Thomas Reutterer ◽

Daniel Dan

Keyword(s):

Cluster Analysis ◽

Marketing Research

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