Crossmedia-Kommunikation in kulturbedingten Handlungsräumen
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Published By Springer Fachmedien Wiesbaden

9783658110758, 9783658110765
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Cross-Cultural Digital Design – Lessons Learned from the Case of ImageTestLab

2016 ◽  
pp. 285-303
Author(s):  
Anette Bengs ◽  
Annika Wiklund-Engblom ◽  
Joachim Majors ◽  
Minna Teirilä ◽  
Tanja Oraviita
Keyword(s):  
Cross Cultural ◽  
Lessons Learned ◽  
Digital Design

Rache des Kunden – sozialwissenschaftliche Theorien und deren Relevanz im Mediamix

2016 ◽  
pp. 15-32
Author(s):  
Marie-Christin Papen ◽  
Julia Dötsch ◽  
Thomas Niemand ◽  
Florian Siems

Transmedia Storytelling for Industry Promotion. The Case of the Energy Ambassador of EnergyVaasa, Finland

2016 ◽  
pp. 339-360
Author(s):  
Annika Wiklund-Engblom ◽  
Simon Staffans ◽  
Suvi Markko ◽  
Michael Smirnoff ◽  
Robert Olander
Keyword(s):  
Transmedia Storytelling

Love Brands: Mit Kommunikation in sozialen Medien Brand Love steigern

2016 ◽  
pp. 269-284
Author(s):  
Anja Franck ◽  
Theresa Dumke ◽  
Michael Eckstein
Keyword(s):  
Brand Love
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