Unternehmenskommunikation und Corporate Communication: Disziplinäre Streitigkeiten oder parallele Welten? – Überlegungen zu einem Vergleich

2016 ◽  
pp. 33-63 ◽  
Author(s):  
Martin Nielsen
Keyword(s):  
Corporate Communication

Stakeholder Engagement in Water Management: Lessons from five Cases in Central Europe

MedienJournal ◽  
2018 ◽  
Vol 42 (1) ◽  
pp. 71-91
Author(s):  
Daniel Polzer ◽  
Angelika Maier
Keyword(s):  
Water Management ◽  
Public Relations ◽  
Political Institutions ◽  
Stakeholder Engagement ◽  
Local Level ◽  
Communication Strategies ◽  
Environmental Issues ◽  
Organizational Structures ◽  
Corporate Communication ◽  
High Degree

This paper deals with a stakeholder-focused perception of stakeholder engagement and the question of how much media and corporate communication influence people to get engaged with environmental issues and resources and the water issue in particular. With five case studies at a European, national, regional and local level it is shown that only a high degree of problematization of an issue (here: flooding or water scarcity and droughts) leads to participation as well as engagement which – much more than participation or activism – depends on the existence of organizational structures. Study findings conclude that stakeholder engagement equals a highly complex, autonomous and individual process that requires qualitative research methods. Organizations, political institutions as well as corporations have to acknowledge that stake - holders get engaged “themselves”, whereas the problematization of issues can foster engagement. Implications also refer to the field of Public Relations, where highly individual and customized communication strategies are needed.

Peran Departemen Corporate Communication dalam Melakukan Sosialisasi Nilai Perusahaan melalui Media Internal

2018 ◽  
Vol 8 (2) ◽  
pp. 45-56
Author(s):  
Cendera Rizky Bangun
Keyword(s):  
Corporate Culture ◽  
Corporate Communication

Sistem komunikasi internal yang kuat dapat mendorong loyalitas dan peningkatan produktivitas tenaga kerja. Sistem ini memegang peranan penting dalam mempertahankan karyawan dalam sebuah perusahaan sehingga mereka merasa terhubung dengan visi perusahaan. Penelitian ini mengangkat peran dari divisi Corporate Communication PT Darya Varia Tbk dalam mengkomunikasikan corporate culture BERSATU pada karyawan melalui program komunikasi internalnya. Metode yang digunakan dalam penelitian ini adalah metode kualitatif dengan paradigma post-positivist. Hasilnya adalah nilai perusahaan yang dimiliki oleh PT Darya-Varia Laboratoria Tbk semenjak pertengahan tahun 2011 ini adalah BERSATU. BERSATU merupakan nilai yang coba ditanamkan di dalam setiap aktivitas para karyawannya yang melibatkan perusahaan, baik secara langsung maupun tidak langsung. Kesimpulannya adalah posisi Departemen Corporate Communication di dalam PT Darya-Varia Laboratoria Tbk yang merupakan pintu keluar masuk arus informasi dari berbagai departemen. Departemen Corporate Communication harus bisa melakukan filtrasi sendiri atas informasi apa yang patut didistribusikan maupun tidak, dan bagaimana sebuah pesan bisa diterima dengan baik Kata kunci: Corporate communication, komunikasi internal, nilai perusahaan, sosialisasi

Facebook als corporate-communicatietool voor bedrijven?

2015 ◽  
Vol 43 (1) ◽  
Author(s):  
Hannelore Crijns PhD ◽  
Liselot Hudders ◽  
Verolien Cauberghe ◽  
An-Sofie Claeys
Keyword(s):  
Content Analysis ◽  
Social Network ◽  
Public Relations ◽  
Communication Strategies ◽  
Corporate Communication ◽  
Marketing Communication ◽  
Communication Tool ◽  
Social Network Site ◽  
Network Site ◽  
The Social

Facebook as a corporate communication tool for companies? A content analysis of the communication strategies of reputable Belgian companies on the social network site Facebook as a corporate communication tool for companies? A content analysis of the communication strategies of reputable Belgian companies on the social network site This study used a quantitative content analysis to investigate how twelve reputable Belgian companies use Facebook as a corporate communication tool. Findings indicate that companies use Facebook more often to post public relations than marketing communication content. The former is also more often shared than the latter. However, the latter creates more engagement in terms of reactions of the company on comments of users. Furthermore, about one fourth of the company posts did not generate any written reactions from users and can be classified as one-way communication. Almost 40% of the posts generated reactions from the users. To conclude, in one third of the cases companies reacted on these reactions of users, and results reveal that this is more often the case when it concerns public relations content than marketing communication content. Reputation score was not able to predict the communication strategy used on Facebook.

Branding hospitals on social media through health professionals

2021 ◽  
Vol 16 (3) ◽  
Author(s):  
Pablo Medina Aguerrebere
Keyword(s):  
Social Media ◽  
Health Professionals ◽  
Business Models ◽  
Review Paper ◽  
Public Health Education ◽  
Corporate Communication ◽  
Communication Model ◽  
Brand Reputation ◽  
External Stakeholders ◽  
Social Media Platforms

Hospitals are facing a constantly changing context in which patients are becoming more demanding, public health education initiatives are regarded as increasingly important and hospital business models have to take account of constantly developing medical technologies. In order to better interact with internal and external stakeholders, hospitals try to reinforce their corporate communication strategies as well as their brand reputation by means that include using social media platforms. This literature review paper aims to better understand why health professionals have the potential to play a key role in hospitals’ branding initiatives through social media. First, I report the findings from studies of concepts related to corporate communication, branding and the connection between social media and personal branding; and, second, I propose a communication model – what I call the PMA branding model – to help hospitals build a brand reputation based on health professionals’ participation in corporate communication initiatives led by hospitals on social media. The paper concludes by showing that the PMA branding model consists of organisational tools based on a rigorous methodology that will help health professionals participate in branding initiatives led by the hospital through these platforms.

CORPORATE COMMUNICATIONS: Interaction between manager, employees and stakeholders

2004 ◽  
Vol 10 (3-4) ◽  
pp. 175-188
Author(s):  
Hrvoje Pende
Keyword(s):  
Corporate Branding ◽  
Business Environment ◽  
Corporate Identity ◽  
Corporate Communication ◽  
Corporate Communications ◽  
Open Communication ◽  
Identity Creation ◽  
Social Patterns ◽  
Communication Program ◽  
Highly Correlated

The paper discusses the role and importance of corporate communications in the processes of corporate identity creation. Corporate identity is a result of the interaction between manager, employees and business environment/stakeholders. Possibilities of creating a desirable corporate identity is highly correlated with the dominant organizational and social patterns of culture. Strong, open and positive cultures give the corporation pre-requisite to communicate efficiently, which will bring the corporation into the corporate branding process with all the competitive benefits. Negative cultures does not support creation of favourable corporate identities and images. They create fear of open communication: pre-requisite of any efficient corporate communication program.

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