Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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108

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Published By Springer International Publishing

9783319132532, 9783319132549

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

A Theoretical Model for Understanding Satisfaction/Dissatisfaction Outcomes of Complaint Responses

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-13254-9_12 ◽

2014 ◽

pp. 62-66

Author(s):

Jagdip Singh ◽

Robert E. Widing

Keyword(s):

Theoretical Model

How Marketing Managers Use Market Segmentation: An Exploratory Study

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-13254-9_107 ◽

2014 ◽

pp. 531-536 ◽

Cited By ~ 2

Author(s):

James C. Cross ◽

Thomas J. Belich ◽

William Rudelius

Keyword(s):

Market Segmentation ◽

Exploratory Study ◽

Marketing Managers

The Role of Marketing in Educational Services Perceptions of Private Schools

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-13254-9_95 ◽

2014 ◽

pp. 475-479

Author(s):

Nora Ganim Barnes

Keyword(s):

Private Schools ◽

Educational Services

The Franchise Selection Decision: A Decision Systems Analysis

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-13254-9_85 ◽

2014 ◽

pp. 427-431

Author(s):

Gail B. Glenesk

Keyword(s):

Systems Analysis ◽

Decision Systems ◽

Selection Decision

The Generalizability of Measurements: An Application to ’Blind Refereeing’ Process

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-13254-9_57 ◽

2014 ◽

pp. 289-294

Author(s):

Burhan F. Yavas

Keyword(s):

Refereeing Process

Adding Skill Development to Graduate Marketing: A Case History

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-13254-9_56 ◽

2014 ◽

pp. 284-288

Author(s):

Leon Winer

Keyword(s):

Case History ◽

Skill Development

The Impact of Market Structure, Versus Competitor Strategy, on Simulation Outcomes

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-13254-9_55 ◽

2014 ◽

pp. 279-283

Author(s):

T. Richard Whiteley ◽

A. J. Faria ◽

John R. Dickinson

Keyword(s):

Market Structure ◽

The Impact ◽

Structure Versus

Europe 1992: Issues and Prospects

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-13254-9_38 ◽

2014 ◽

pp. 193-197

Author(s):

Zahir A. Quraeshi ◽

Mushtaq Luqmani

An Examination of Credit Usage by Compulsive Purchasers

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-13254-9_3 ◽

2014 ◽

pp. 13-17

Author(s):

Alicia Briney Gresham ◽

Gwen F. Fontenot

Export Trading Companies: A Promise Yet Unfulfilled

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-13254-9_26 ◽

2014 ◽

pp. 135-139

Author(s):

Michael R. Czinkota ◽

John G. Onto

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

A Theoretical Model for Understanding Satisfaction/Dissatisfaction Outcomes of Complaint Responses

How Marketing Managers Use Market Segmentation: An Exploratory Study

The Role of Marketing in Educational Services Perceptions of Private Schools

The Franchise Selection Decision: A Decision Systems Analysis

The Generalizability of Measurements: An Application to ’Blind Refereeing’ Process

Adding Skill Development to Graduate Marketing: A Case History

The Impact of Market Structure, Versus Competitor Strategy, on Simulation Outcomes

Europe 1992: Issues and Prospects

An Examination of Credit Usage by Compulsive Purchasers

Export Trading Companies: A Promise Yet Unfulfilled

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Latest Publications