Management for Professionals - Market Segmentation Analysis
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Published By Springer Singapore

9789811088179, 9789811088186
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scholarly journals Market Segmentation Analysis

2018 ◽  
pp. 11-22 ◽  
Author(s):  
Sara Dolnicar ◽  
Bettina Grün ◽  
Friedrich Leisch
Keyword(s):  
Market Segmentation ◽  
Segmentation Analysis

scholarly journals Market Segmentation

2018 ◽  
pp. 3-9
Author(s):  
Sara Dolnicar ◽  
Bettina Grün ◽  
Friedrich Leisch
Keyword(s):  
Market Segmentation

scholarly journals Step 2: Specifying the Ideal Target Segment

2018 ◽  
pp. 31-37
Author(s):  
Sara Dolnicar ◽  
Bettina Grün ◽  
Friedrich Leisch
Keyword(s):  
Target Segment ◽  
The Ideal

scholarly journals Step 3: Collecting Data

2018 ◽  
pp. 39-55
Author(s):  
Sara Dolnicar ◽  
Bettina Grün ◽  
Friedrich Leisch

scholarly journals Step 7: Describing Segments

2018 ◽  
pp. 199-236
Author(s):  
Sara Dolnicar ◽  
Bettina Grün ◽  
Friedrich Leisch

scholarly journals Step 10: Evaluation and Monitoring

2018 ◽  
pp. 255-267
Author(s):  
Sara Dolnicar ◽  
Bettina Grün ◽  
Friedrich Leisch
Keyword(s):  
Evaluation And Monitoring

Step 6: Profiling Segments

2018 ◽  
pp. 183-197
Author(s):  
Sara Dolnicar ◽  
Bettina Grün ◽  
Friedrich Leisch

scholarly journals Step 1: Deciding (not) to Segment

2018 ◽  
pp. 25-29
Author(s):  
Sara Dolnicar ◽  
Bettina Grün ◽  
Friedrich Leisch

scholarly journals Step 4: Exploring Data

2018 ◽  
pp. 57-73
Author(s):  
Sara Dolnicar ◽  
Bettina Grün ◽  
Friedrich Leisch

Step 5: Extracting Segments

2018 ◽  
pp. 75-181 ◽  
Author(s):  
Sara Dolnicar ◽  
Bettina Grün ◽  
Friedrich Leisch
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