A Study on the Contribution of a Digital Community towards the Parental Ecosystem Transformation

A research study was conducted to identify digital communities' role and sphere of influence in a parenting ecosystem. This report provides an overview of the target segment needs assessment and digitalization of their physical communities and support systems. Primary research was done via telephonic calls and zoom interviews of pregnant and new mothers and couples. Forty participants took part in the study to share their experiences and pain points. In addition to this, a WhatsApp group of 350 participants was created to observe the engagement on a digital medium. The study helped us validate the need for a social support system beyond the existing physical network of the participants to reach out to others with similar or better parenting approaches. 70% of the participants have expressed their willingness to join digital parental communities. The findings have been helpful to understand the role of a digital society, which can enhance the offerings of parenting facilitators and support parents in implementing better parenting practices. Of the last 10-12 years, there has been a steady increase in regional parenting networks. As a result, we picked the impact and influence of digital parental networks on these women's lifestyles and how they have aided in the growth of a conscious and good parenting style as our research topic. The conclusion outlines the impact of these communities and the significant concerns that have arisen due to their increased use.

Implementation of preventive care in a fitness center: Medical and social aspects

Objectives to evaluate the possibility of organizing a preventive care service in a modern fitness center through the analysis of visitor's motivation to attend the center. Material and methods. The visitors of three large fitness centers filled in a questionnaire, the results of the survey were further processed using cluster analysis. Results. In 43.11.6% of cases, the main motive for visiting a fitness center was improving health. The goal of "prevention and treatment of diseases" was chosen by 23.41.4% of visitors. A motive for weight reduction was registered in 29.41.5% of cases. Visitors' ranking of the goals to attend a fitness center showed that in most cases they consider improving health (5.79 points) to be the most important task, in second place keeping fit (5.69 points). Cluster analysis allowed us to divide visitors into 8 groups, the three largest groups can be the target audience for the prevention of noncommunicable socially significant diseases. Conclusion. Some categories of fitness center visitors can be the essential target segment for emphasizing preventive activities against non-infectious socially significant diseases.

REDISCOVERING THE DIGITAL SEGMENTATION OF ORGAN DONORS IN MALAYSIA: AN EXPLORATORY REVIEW

Effective insights about market segmentation provide important information for social marketers in formulating a sound marketing plan. This importance could also be observed in the context of the digital segmentation of organ donors in Malaysia. Digital segmentation has become a crucial element in organ donation promotion as fuelled by the rapid shift to the digital world especially social media. In this sense, a sound marketing campaign for organ donation promotion is critically needed due to the low rate of organ donation registrations among Malaysians. Therefore, by focusing on people’s inclination to shift to social media and the importance of organ donation in Malaysia, the current study presents a systematic literature review to examine the potential of digital segmentation regarding organ donation promotion via social media. The current study successfully identified university students as the digital target segment for organ donors in Malaysia. This study also observed a massive opportunity to discover a new market segment due to the rapidly increasing number of digital users and the anticipated higher demand for organ donation in the near future. Additional research could optimise the current study findings to further study the effectiveness of organ donation campaigns. Besides that, stakeholders such as the Ministry of Health Malaysia could benefit from current research findings in formulating a sound organ donation marketing campaign.

ORGANIZATIONAL FEATURES OF THE FUNCTIONAL AND PLANNING STRUCTURE OF SERVICE AREAS IN SMALL HOTELS

Nowadays, small hotels are the most popular and intensively developing sector of the hotel industry. The modern typology of small hotels has significantly expanded and it includes new types of focus at a specific target segment of consumers. Customer focus is the most characteristic feature of small hotels and it is reflected in the organizational features of the functional and planning structure of the service areas in small hotels. The article is devoted to the discusses of the main and additional functional areas of small hotels (service part) based on the analysis of modern experience in the design and construction of small hotels, as well as the analysis of regulatory documents and scientific work on the design of this type of facilities. The main variants of functional schemes of the reception and lobby area, public catering area, consumer service and trade area, cultural and leisure, business, fitness and recreation, administrative and production areas, and areas for servicing cars (only for motels) are given. Conclusions are drawn about the direct relationship between the form of organization of the functional and planning structure of the service areas of small hotels with their specialization. It is concluded that the presence and composition of various functional areas of small hotels is always determined by a combination of the following external factors: type of hotel, location, level of comfort, contingent of guests. The tendency of consolidation and unification of separate functional zones of small hotels for maximum optimization of their space is revealed.

Priceless time – The UHNWI's most precious possession: implications for international marketing theory and practice

PurposeTraditionally, international luxury marketing highlights possible disparities of cultural and value perception. The context-specific nature of traditional international luxury marketing, which ranges from educational and cultural to financial and offering-based variations, delivers little guidance to managers in the field regarding how to cater best to their highest target segment. The study aims to exemplify the relevance of global consumer culture (GCC) theory for the ultra-high-net-worth-individual (UHNWI) context. The authors' research on UHNWIs maps the DNA, so to speak, of the UHNWI customer experience (CX) by determining what drives UHNWI purchasing behavior independent of background – in other words, what matters most to this exclusive consumer segment.Design/methodology/approachInterviewing 15 UHNWIs using a means-end approach and incorporating the emerging consensus technique (ECT), the authors explored the CX of UHNWIs leading to their purchasing decisions.FindingsThe authors' analysis reveals the three main constituents of the UHNWI CX: the value of time, expectation mismanagement and the utilitarian nature of luxury. The findings highlight that UHNWIs see traditional luxury as a necessity rather than a luxury and value different factors, such as time, much more highly. The findings highlight the UHNWI homogenous nature, connecting GCC to purchasing behavior.Practical implicationsThe authors' study delivers empirical evidence of what matters most to the UHNWI segment and drives their purchasing behavior. The authors are questioning existing luxury segmentation strategies and lay out a clear guidance on how to design and deliver effective and efficient marketing, sales and communications strategies for the elusive UHNWI segment. The research highlights that it is the experience and the three main dimensions, namely expectation mismanagement, luxury as a utility and the value of time. Following UHNWI CX DNA framework will allow luxury companies to build their marketing and client acquisition efforts on a solid understanding of what matters most to the UHNWI target segment.Originality/valueThe study highlights the commonalities of UHNWIs in terms of what matters most to them. Based on this, the authors develop a UHNWI CX DNA. The authors propose that traditional context-specific differences upheld by international marketing researchers might not apply to the UHNWI segment. The authors deliver evidence that UHNWI are an excellent example of the applicability of GCC theory. The only difference in perception the authors noticed was between CX evaluations of self-made UHNWIs and those who inherited their wealth in an otherwise homogenous segment.

Peripheral pure ground-glass opacity: segmentectomy versus wedge resection

Introduction Sublobar resection has been widely accepted for treating pure ground-glass opacities (GGOs). As GGOs have good prognosis, preserving postoperative pulmonary function is the major concern in surgery. No studies have yet compared the success rates of pulmonary function reservation between segmentectomy and wedge resection. Method The three-dimensional rebuild of computed tomography (CT) images was performed, the segmentectomy and wedge resection of the GGO in the target segment were simulated, and the area of cut surface was measured, which was important data for successful postoperative pulmonary recruitment maneuvers. Result With equal volumes of tissue removed, segmentectomy and wedge resection showed similar surface area loss for RS4 and RS5, followed by LS7 + 8, LS6 and LS1 + 2 segments. Compared with other segments, wedge resection performed in RS10, LS3, LS10, RS9 and RS7 may lead to a loss of lot more surface area than segmentectomy. Conclusion Wedge resection is suggested for segments RS4, RS5, LS1 + 2 and LS7 + 8, whereas segmentectomy is advised for segments RS1, LS4 + 5 and RS2. Meanwhile, deep wedge resection should be avoided for segments RS8, RS7, RS10, LS3, LS10. RS9 and LS9, in order to preserve a larger lung surface area.

Predictors of failure of intersegmental line creation using bronchoscopic jet ventilation for thoracoscopic pulmonary segmentectomy

Background During pulmonary segmentectomy, identification of the target segment is essential. We used bronchoscopic jet ventilation (BJV) to delineate the intersegmental plane by selectively sending air into the target segment. The purpose of this study was to investigate the factors associated with BJV failure. Methods Data were retrospectively collected from 48 patients who underwent pulmonary segmentectomy with BJV between March 2014 and May 2019 at a single center. Data were compared between BJV succeeded cases and failed cases. Results In 13 cases (27%), BJV were unsuccessful. The Brinkman index was significantly higher in failed cases (962 ± 965 failed vs. 395 ± 415 successful, P = 0.0067). The success rate was significantly lower when BJV was applied to the posterior basal segmental bronchus (B10) (B10: 1/5 (20%) vs others: 34/43 (79%), P = 0.015). Conclusion Long-term smoking and the bronchus corresponding to the posterior basal segment might make successful performance of BJV difficult.

Flow Diversion for Reconstruction of Intradural Vertebral Artery Dissecting Aneurysms Causing Subarachnoid Hemorrhage—A Retrospective Study From Four Neurovascular Centers

Objective: Dissecting aneurysms (DAs) of the vertebrobasilar territory manifesting with subarachnoid hemorrhage (SAH) are associated with significant morbi-mortality, especially in the case of re-hemorrhage. Sufficient reconstruction of the affected vessel is paramount, in particular, if a dominant vertebral artery (VA) is impacted. Reconstructive options include stent-assisted coiling and flow diversion (FD). The latter is technically less challenging and does not require catheterization of the fragile aneurysm. Our study aims to report a multicentric experience with FD for reconstruction of DA in acute SAH.Materials and Methods: This retrospective study investigated 31 patients (age: 30–78 years, mean 55.5 years) who had suffered from SAH due to a DA of the dominant VA. The patients were treated between 2010 and 2020 in one of the following German neurovascular centers: University Hospital Leipzig, Katharinenhospital Stuttgart, BG Hospital Bergmannstrost Halle/Saale, and Heinrich-Braun-Klinikum Zwickau. Clinical history, imaging, implanted devices, and outcomes were reviewed for the study.Results: Reconstruction with flow-diverting stents was performed in all cases. The p64 was implanted in 14 patients; one of them required an additional balloon-expandable stent to reconstruct severe stenosis in the target segment. One case demanded additional liquid embolization after procedural rupture, and in one case, p64 was combined with a PED. Further 13 patients were treated exclusively with the PED. The p48MW-HPC was used in two patients, one in combination with two additional Silk Vista Baby (SVB). Moreover, one patient was treated with a single SVB, one with a SILK+. Six patients died [Glasgow Outcome Scale (GOS) 1]. Causes of death were periprocedural re-hemorrhage, thrombotic occlusion of the main pulmonary artery, and delayed parenchymal hemorrhage. The remaining three patients died in the acute–subacute phase related to the severity of the initial hemorrhage and associated comorbidities. One patient became apallic (GOS 2), whereas two patients had severe disability (GOS 3) and four had moderate disability (GOS 4). Eighteen patients showed a complete recovery (GOS 5).Conclusion: Reconstruction of VA-DA in acute SAH with flow-diverting stents is a promising approach. However, the severity of the condition is reflected by high overall morbi-mortality, even despite technically successful endovascular treatment.

Adaptive management of dynamic changes of the enterprise

Introduction. This paper describes the adaptive management of dynamic changes in a present-day enterprise. The purpose of the paper is to investigate the interaction of the key elements of the system of adaptive management of dynamic changes in enterprises, with regard to the influence of the external and internal conditions. Results. The vast majority of enterprises today require changes, which are implemented through the use of adaptive management, which ensures that the company is able to respond adequately to external and internal changes. To ensure the competitiveness, a significant portion of the enterprise requires dynamic changes, which are characterized by high intensity and radicality. For their implementation, the enterprise, on the one hand, must have the necessary potential to achieve this, and on the other hand – the appropriate mechanisms for their implementation. The mechanics of realization of the enterprise potential is defined as a set of its dynamic capabilities and key competences. Key competencies, which enable the company to carry out dynamic changes, are created by the influence of dynamic capabilities on its functional competencies. Dynamic capabilities have a decisive importance in the creation of key competences. The most important key competencies include the following: Constant monitoring of the level of adaptation of the company to the conditions of the environment; the presence of a system of alignment of the goals and objectives of the company with the intensity and pace of development of the target segment of the market; organizational renewal, innovation-friendly internal environment of the company; motivating the company's staff to use the specified capabilities. Conclusion. Efficiency of implementation of changes in the enterprise is achieved by adaptive change management, which ensures adequate response of the management structure of the enterprise to changes in the external and internal environment. Adaptive management of dynamic changes is ensured by the purpose-oriented formation and widespread use of mechanisms for the implementation of the company's potential, as an aggregate of its key competences. The key competences that will provide the company with competitive advantages are created by influencing the dynamic capabilities on the functional competences.

Mapping the concepts evoked by a destination: an approach to the study of a holistic destination image

Purpose This study aims to demonstrate the application of computer-aided text analysis (CATA) software in identifying primary associations and impressions of a specified tourist destination. Design/methodology/approach The Leximancer software is applied on primary information to analyze the concepts evoked by a destination. Because no specific planning has been done for destination image marketing strategies for rural tourism in Andalusia, this study visualizes and determines clusters of the main attributes associated with this destination. Findings The analysis identifies the main clusters among associations and impressions of the destination that can be useful in developing strategies. Research limitations/implications Only a target segment is studied, with a relatively small sample size. Practical implications Leximancer can not only be applied to online user-generated content, but primary information can also be mapped to generate a holistic destination image. Furthermore, identification of the relevant attributes and impressions can serve to identify unique assets to help tourism organizations develop a destination. Social implications Several implications concerning destination marketing are outlined. Originality/value Although previous studies have applied Leximancer and other CATA software, the present research uses a new approach. Deriving the primary information on destination image using an unstructured methodology, the concepts evoked by a destination are mapped. Because there is a lack of research on rural tourism in Andalusia and its destination image, its associated attributes are studied.