Journal of International Consumer Marketing
Latest Publications

TOTAL DOCUMENTS

922
(FIVE YEARS 93)

H-INDEX

42
(FIVE YEARS 2)

Published By Informa Uk (Taylor & Francis)

1528-7068, 0896-1530
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Partitioned Country-of-Origin Effect on Consumer Behavior: A Meta-Analysis

2022 ◽  
pp. 1-23
Author(s):  
Alessandro De Nisco ◽  
Stephen Oduro
Keyword(s):  
Consumer Behavior ◽  
Meta Analysis ◽  
Country Of Origin ◽  
Origin Effect

scholarly journals Eat to the Beat: Musical Incongruity Resolution in Restaurant Advertising

2021 ◽  
pp. 1-25
Author(s):  
Morteza Abolhasani ◽  
Zahra Golrokhi

Lifestyle and Purchase Intention: The Moderating Role of Education in Bicultural Consumers

2021 ◽  
pp. 1-17
Author(s):  
Iliana E. Aguilar-Rodríguez ◽  
Leopoldo G. Arias-Bolzmann
Keyword(s):  
Purchase Intention ◽  
Moderating Role

Targeting the Floating Middle of Pyramid Consumers in Africa: Revisiting Marketing Mix Considerations

2021 ◽  
pp. 1-20
Author(s):  
Tendai Chikweche ◽  
James Lappeman ◽  
Paul Egan
Keyword(s):  
Marketing Mix

What Motivates Young Indian Consumers to Buy Organic Food?

2021 ◽  
pp. 1-19
Author(s):  
Gurmeet Kaur Matharu ◽  
Tania von der Heidt ◽  
Golam Sorwar ◽  
Achchuthan Sivapalan
Keyword(s):  
Organic Food ◽  
Indian Consumers

Islamic Banking Products: Home Country Bias and Majority Out-Group Consumption

2021 ◽  
pp. 1-16
Author(s):  
Mohamed Omran ◽  
Dineshwar Ramdhony ◽  
Kimberly Gleason ◽  
Ashraf Khallaf
Keyword(s):  
Home Country ◽  
Islamic Banking

Understanding Consumers’ Sentiment Expressions in Online Reviews: A Hybrid Approach

2021 ◽  
pp. 1-15
Author(s):  
Liqing La ◽  
Feifei Xu ◽  
Qun Ren ◽  
Feng Zhen ◽  
Tashi Lobsang
Keyword(s):  
Hybrid Approach ◽  
Online Reviews
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