Peningkatan Kualitas Dan Kuantitas Produk Umkm Sari Buah Jeruk Sebagai Minuman Imunostimulan Alami Untuk Menarik Daya Beli Masyarakat di Masa Pandemi

The COVID-19 pandemic is not over yet. One way to fight COVID-19 is to increase the body's immunity by consuming various vitamins which have function as an immunostimulant. One of them is vitamin C which is found in many fresh fruits. This opens up the opportunities for people in the informal sector to provide immunostimulants drinks. The Small Medium Enterprise (SME that produce fresh orange juice are considered prospective during this pandemic. However, in reality, their consumers has actually decreased, as experienced by SME Kishi Sari Jeruk Segar in the Surakarta City. This SME also faces several problems, i.e: seasonal stock of oranges so that the cost of supply of raw materials is unstable and juice drink products are not durable. Our community service team helped this SME in 2 aspects. In the production aspect, a refrigerator was provided to store raw fruit materials so that they do not damage quickly and to produce frozen juice. Meanwhile, in the marketing aspect, we designed a nutritional information facts information of the orange juice especially on immunostimulant content. This is expected to increase the MSE product attractiveness. Abstrak Saat ini pandemi COVID-19 belum berakhir. Salah satu cara melawan COVID-19 adalah meningkatkan imunitas tubuh dengan mengkonsumsi vitamin. Jenis vitamin yang terbukti berfungsi sebagai imunostimulan adalah vitamin C. Vitamin C banyak terkandung dalam buah segar seperti jeruk. Hal ini membuka peluang usaha bagi masyarakat di sektor informal untuk menyediakan imunostimulan dalam bentuk minuman. UMKM sari buah jeruk dipandang prospektif di masa pandemi ini. Namun kenyataanya jumlah pembeli produk UMKM sari buah jeruk justru mengalami penurunan seperti yang dialami oleh UMKM Kishi Sari Jeruk Segar di kota Surakarta. UMKM ini juga menghadapi beberapa permasalahan lain berupa stok bahan baku buah jeruk yang bersifat musiman sehingga cost supply bahan baku tidak stabil serta produk minuman sari buah jeruk yang bersifat tidak tahan lama. Usaha yang telah dilakukan oleh tim pengabdian kami meliputi 2 aspek. Pada aspek produksi diberikan almari es untuk menyimpan bahan baku buah agar tidak cepat busuk dan memproduksi sari buah jeruk frozen/beku. Solusi ini akan menjamin harga jual produk yang stabil serta produk yang memiliki daya tahan penyimpanan yang lebih panjang. Sedangkan pada aspek pemasaran dilakukan pencantuman informasi mengenai kandungan nutrisi yang berkhasiat sebagai imunostimulan. Hal ini dilakukan untuk meningkatkan daya tarik produk UMKM.

Female flowering lines as the basis for new highly productive F1 zucchini hybrids

Relevance. The modern marrow seed market shows the prospect of creating F1 hybrids that have the maximum return on a high-quality crop. For their successful selection, parental forms with a complex of economically valuable traits and a high combinational ability are required. The most important role is played by the female zucchini maternal lines of flowering type, which allow for hybrid seed production with free pollination and obtain high quality F1 hybrid seeds.Materials and methods. The studies were carried out at of the Krymsk EBS VIR Branch (Russia, Krasnodar Region, Krymsk) in 2019-2021. Variety testing of lines and hybrids was carried out in the open field in the fields of selective crop rotation. The plot area was 5 m2, the experiment was repeated three times.Results. The general combinative ability of parental squash lines was studied, maternal forms with a positive GCA effect on early yield (F5 409-1, F5 409-2) and on total yield (F5 409-1) were identified. A preliminary variety testing of hybrid combinations was carried out in comparison with the standards F1 Belogor and F1 Pascal. The main economically valuable traits have been studied: early maturity, early and general yield, marketability, product attractiveness. F1 hybrids of zucchini were identified, obtained on the basis of maternal forms of the female type of flowering F5 409-1, F5 409-2 in terms of yield (early above 17,7 t/ha and total above 46,7 t/ha), and marketability, more than 83,2%.Conclusions. The high productivity of F1 zucchini hybrids obtained on the basis of maternal forms of the female flowering type F5 409-1, F5 409-2 proves the promising nature of their use in breeding. As a result of two years of study, a hybrid F1 (409-1×305) was isolated, with a complex of economically valuable traits: early yield 19,6 t/ha, total yield 52,6 t/ha, marketability 84,3%, attractive appearance of fruits.

PENGARUH DAYA TARIK PRODUK, WORD OF MOUTH, NILAI PELANGGAN TERHADAP MINAT BELI KONSUMEN DI ERA PANDEMI COVID-19 PADA SUPERMARKET CITRA NIAGA (SURVEY PADA KONSUMEN SUPERMARKET CITRA NIAGA DI KOTA PONTIANAK)

The attractiveness of products, word of mouth, and good customer value will of course attract consumer buying interest in the midst of the corona virus (covid-19) pandemic. Customers who are satisfied with the product purchased will of course be loyal to the company concerned. This study wants to prove the effect of each variable, namely product attractiveness, word of mouth, and customer value on consumer buying interest in the era of the COVID-19 pandemic at Citra Niaga Pontianak supermarket. Based on previous research and linked to the supporting theory put forward by experts using the SPSS program as a statistical data processing tool. This type of research is associative research. In this study, researchers used a nonprobability sampling technique because the researcher did not know the total number of members of the population under study. While the sampling technique used in this study was accidental sampling with a population of 100 people as the sample.

Consumer perceptions on the origin of infant formula: a survey with urban Chinese mothers

The consumer survey reported in this research paper aims to understand how Chinese mothers learn about and confirm the origin of powdered infant formulas (henceforward formulas), their knowledge level and preferences between formulas from different origins. With globalization, dairy companies can source ingredients for domestic production and manufacture finished products across the world. Chinese consumers are now facing a variety of formulas with different brand origin, main ingredient origin (‘nai yuan’), manufacturing origin, and country-of-purchase. Drawing on a large representative sample of Chinese mothers who have purchased formulas, we found that most of them had intensively engaged in learning about and confirming formulas' origin through different strategies. However, they may not interpret related cues correctly: a majority of Chinese mothers incorrectly considered the ‘main ingredient origin’ as the ‘manufacturing place’ and could not necessarily recognize between ‘foreign’ and ‘domestic’ brands. Among formulas from different origins, authentic foreign branded, produced and packaged formulas showed a high popularity in Tier 1 & 2 cities and among more knowledgeable consumers. In low-tier cities, these products were equally popular as domestically branded and produced formulas using imported milk powders and other ingredients. Formulas directly acquired from overseas markets through unofficial channels were least favoured by consumers. The study shows that Chinese consumers' previous one-sided endorsement towards foreign formulas appears to have weakened. Decisions made by formula companies on the origin of the main ingredient and the place of manufacture would influence product attractiveness, and the segments of Chinese consumers to target.

INTELLECTUAL CAPITAL AS A MODERN TOOL FOR THE FORMATION OF INFORMATION AND ANALYTICAL SUPPORT FOR THE DEVELOPMENT OF CONSTRUCTION ENTERPRISES

It is proved that intellectual capital in developed economic systems is one of the main assets that affects the functioning of enterprises. It is established that the topical issue is the definition of intellectual capital as a modern tool for the formation of information and analytical support for the development of construction companies (BP). The purpose of the research on the definition of intellectual capital as a modern tool for the formation of information and analytical support for the development of construction enterprises has been achieved. To achieve this goal, the following tasks have been solved: determining the intellectual capital of construction companies; characteristics of the elements of intellectual capital of construction companies; formation of tools for the formation of information and analytical support for the management of intellectual capital of construction companies. It is determined that the intellectual capital of construction companies is a category that has a complex structure and is characterized by a set of functional, cost, urban, spatial and features, which as a result of constant transformations form the relevant knowledge, skills, experience of workers to create an intelligent product. attractiveness, competitiveness and efficiency of activities based on interaction between customers, investors, contractors, public authorities and BP. Elements of construction capital are defined. The tools of formation of information-analytical support of development of construction enterprises are singled out.

Peningkatan Hasil Pembelajaran Pendidikan Agama Buddha Materi Penghormatan Melalui Penggunaan Audio Visual Berbasis Kontekstual

This study aims are to: 1) Describe the conditions and potential of learning using contextual-based audio-visual teaching materials. 2) Produce contextual based audio visual teaching material products. 3) Analyze effectiveness and attractiveness to improve student learning outcomes in the learning process after using contextually-based audio-visual teaching materials in learning Buddhist education. This study uses the research and development approach of Bord and Gall. The study was conducted at SD Tunas Mekar Indonesia Bandar Lampung. Observation instrument data collection techniques, then data were analyzed quantitatively and qualitatively. Based on observational research and the development of contextual-based audio-visual teaching materials it is very supportive and possible to do contextual learning based on 0.67 and product attractiveness has a success rate of 82%. Audio visual teaching materials are able to increase the value of the material Anjali from 66.6 become 88. While in the material Namaskhara there is a change in the value before using the product that developed the average value of students 69.6 become 83,and in the Uttana material the average value of students also experienced significant changes from68.4 to 90. This value is a very meaningful value for improving student learning outcomes so that context-based audio-visual teaching material has been proven to improve learning outcomes in material ways of giving respect in Buddhism in class I SD Tunas Mekar Indonesia Bandar Lampung.

Does Sex Really Sell? Paradoxical Effects of Sexualization in Advertising on Product Attractiveness and Purchase Intentions

To test the “sex sells” assumption, we examined how Italian men and women react to sexualized advertising. Women showed lower product attractiveness and purchase intentions toward products presented with sexualized female models than with neutral ads, whereas men were unaffected by ads’ sexualization (Study 1, n = 251). Study 2 (n = 197) replicated the overall results. Study 3 (n = 198) tested hostile sexism as a moderator as well as negative emotions as a mediator of consumers’ responses. Especially men with higher hostile sexism showed more purchase intentions after viewing female sexualized ads than neutral ads. Moreover, women’s lower consumer responses toward sexualized female ads were due to higher negative emotions. Study 4 (n = 207) included ads with both female and male models, replicating responses to female sexualization and showing that both women and men had lower product attractiveness and purchase intentions toward male sexualized ads than neutral ads. Replicating and extending Study 3’s results, women’s negative emotions was the mediator. The present study has practical implications for marketers because it suggests that “sex does not sell.” In addition, considering both the psychological damage and practical inefficacy of sexualized ads, our findings have important implications for public policy.

Pengembangan Bahan Ajar IPS Kontekstual Tema Wirausaha di Kelas 6 Sekolah Dasar

The results of observations conducted on the students of Class VI SDN 2 Kalirejo on 7-9 December 2019, showed the lack of learning activities caused by the limited textbooks, the lack of material on textbooks related to student life and teacher-centered learning. So, based on needs analysis, adequate textbooks are needed in line with the number of students whose material is derived from the daily life of students and the application of relevant learning strategies is a must. Efforts made to overcome this is conducting research and development that aims to produce the contextual-based, valid, interesting, practical and effective textbooks of Social Science (IPS). The model used in this research and development was 4D model. The 4D model (Thiagarajan, S., Semmel, DS, & Semmel, MI: 1974)) consists of Define, Design, Develop and Disseminate. Teaching-learning process used contextual approach or Contextual Teaching and Learning (CTL). The data were analyzed qualitatively and quantitatively. The data was based on the assessment of material and linguists experts were considered valid. The results of product attractiveness test from the questionnaire given to students and teachers showed very interesting criteria. This material was very practical. This was based on the result of observing teacher activities and student learning activities. The product was also considered to fulfill the effective criteria. Based on the results of the analysis, the contextual textbook for Class VI on social science of Primary School was eligible and could be used in the learning process because it had reached the valid, attractive, practical and effective criteria.