Journal of Global Scholars of Marketing Science
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Package appearance matter: Facial expression and Galvanic Skin Response analysis approach

2021 ◽  
pp. 1-21
Author(s):  
Nicolas Hamelin ◽  
Suchi Agrawal ◽  
Nitin Patwa ◽  
Lars-Erik Casper Ferm ◽  
Park Thaichon
Keyword(s):  
Facial Expression ◽  
Galvanic Skin Response ◽  
Analysis Approach ◽  
Response Analysis ◽  
Skin Response

How customer experience management reconciles strategy differences between East and West

2021 ◽  
Vol 31 (3) ◽  
pp. 273-295
Author(s):  
Ruth N. Bolton ◽  
Anders Gustafsson ◽  
Crina O. Tarasi ◽  
Lars Witell
Keyword(s):  
Customer Experience ◽  
Customer Experience Management ◽  
East And West
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