Journal of Global Scholars of Marketing Science
Latest Publications

TOTAL DOCUMENTS

347

(FIVE YEARS 105)

H-INDEX

(FIVE YEARS 2)

Published By Informa Uk (Taylor & Francis)

2163-9167, 2163-9159

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Advances in tourism behavior & retailing introduction to a special issue in Journal of Global Scholars of Marketing Science (JGSMS)

Journal of Global Scholars of Marketing Science ◽

10.1080/21639159.2020.1808854 ◽

2022 ◽

Vol 32 (1) ◽

pp. 1-15

Author(s):

Po-Ju Chen ◽

Lianping Ren ◽

Xiangping Li ◽

Fiona X. Yang

Keyword(s):

Special Issue

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Correction

Journal of Global Scholars of Marketing Science ◽

10.1080/21639159.2021.1980992 ◽

2021 ◽

Vol 31 (4) ◽

pp. v-v

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Habitual mobile shopping behavior in China and Vietnam—applying complexity theory via fsQCA

Journal of Global Scholars of Marketing Science ◽

10.1080/21639159.2021.1966316 ◽

2021 ◽

pp. 1-17

Author(s):

Miao Miao

Keyword(s):

Complexity Theory ◽

Shopping Behavior ◽

Mobile Shopping

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Why Chinese travelers use WeChat to make hotel choice decisions: A uses and gratifications theory perspective

Journal of Global Scholars of Marketing Science ◽

10.1080/21639159.2021.1961599 ◽

2021 ◽

pp. 1-28

Author(s):

Thilini Chathurika Gamage ◽

Kayhan Tajeddini ◽

Omid Tajeddini

Keyword(s):

Uses And Gratifications ◽

Uses And Gratifications Theory ◽

Chinese Travelers

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Consumer response tendency and its implications for satisfaction and recommendation intention

Journal of Global Scholars of Marketing Science ◽

10.1080/21639159.2021.1945940 ◽

2021 ◽

pp. 1-16

Author(s):

Takumi Kato

Keyword(s):

Consumer Response ◽

Response Tendency ◽

Recommendation Intention

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Evaluating the complex impact of policy changes on tourism development: The case of Surakarta, Indonesia

Journal of Global Scholars of Marketing Science ◽

10.1080/21639159.2021.1935291 ◽

2021 ◽

pp. 1-10

Author(s):

Aji Cahya Nusantara ◽

Michael Volgger ◽

Christof Pforr

Keyword(s):

Tourism Development ◽

Policy Changes

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Package appearance matter: Facial expression and Galvanic Skin Response analysis approach

Journal of Global Scholars of Marketing Science ◽

10.1080/21639159.2021.1939094 ◽

2021 ◽

pp. 1-21

Author(s):

Nicolas Hamelin ◽

Suchi Agrawal ◽

Nitin Patwa ◽

Lars-Erik Casper Ferm ◽

Park Thaichon

Keyword(s):

Facial Expression ◽

Galvanic Skin Response ◽

Analysis Approach ◽

Response Analysis ◽

Skin Response

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The function of innovation culture in the success of new services

Journal of Global Scholars of Marketing Science ◽

10.1080/21639159.2021.1924818 ◽

2021 ◽

Vol 31 (3) ◽

pp. 392-414

Author(s):

Nusser Raajpoot ◽

Arun Sharma

Keyword(s):

Innovation Culture

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Accessibility and availability: A cross-cultural study of shopper responses to online retail stock-outs

Journal of Global Scholars of Marketing Science ◽

10.1080/21639159.2021.1924819 ◽

2021 ◽

Vol 31 (3) ◽

pp. 415-432

Author(s):

Thomas Gruen ◽

Daniel Corsten

Keyword(s):

Cultural Study ◽

Cross Cultural ◽

Online Retail ◽

Cross Cultural Study

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How customer experience management reconciles strategy differences between East and West

Journal of Global Scholars of Marketing Science ◽

10.1080/21639159.2021.1921606 ◽

2021 ◽

Vol 31 (3) ◽

pp. 273-295

Author(s):

Ruth N. Bolton ◽

Anders Gustafsson ◽

Crina O. Tarasi ◽

Lars Witell

Keyword(s):

Customer Experience ◽

Customer Experience Management ◽

East And West

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Journal of Global Scholars of Marketing ScienceLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Informa Uk (Taylor & Francis)

Advances in tourism behavior & retailing introduction to a special issue in Journal of Global Scholars of Marketing Science (JGSMS)

Correction

Habitual mobile shopping behavior in China and Vietnam—applying complexity theory via fsQCA

Why Chinese travelers use WeChat to make hotel choice decisions: A uses and gratifications theory perspective

Consumer response tendency and its implications for satisfaction and recommendation intention

Evaluating the complex impact of policy changes on tourism development: The case of Surakarta, Indonesia

Package appearance matter: Facial expression and Galvanic Skin Response analysis approach

The function of innovation culture in the success of new services

Accessibility and availability: A cross-cultural study of shopper responses to online retail stock-outs

How customer experience management reconciles strategy differences between East and West

Journal of Global Scholars of Marketing Science
Latest Publications