The Financial Services Marketing Handbook
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17

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Published By John Wiley & Sons, Inc.

9781118531716, 9781118065716

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Relationship Marketing

The Financial Services Marketing Handbook ◽

10.1002/9781118531716.ch11 ◽

2012 ◽

pp. 145-156

Keyword(s):

Relationship Marketing

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Introduction: The Unique Challenges of Marketing Financial Services

The Financial Services Marketing Handbook ◽

10.1002/9781118531716.ch0 ◽

2012 ◽

pp. 1-15

Keyword(s):

Financial Services

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Interactive Marketing

The Financial Services Marketing Handbook ◽

10.1002/9781118531716.ch7 ◽

2012 ◽

pp. 97-105

Keyword(s):

Interactive Marketing

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Positioning and Branding

The Financial Services Marketing Handbook ◽

10.1002/9781118531716.ch2 ◽

2012 ◽

pp. 33-44

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Conclusion

The Financial Services Marketing Handbook ◽

10.1002/9781118531716.oth ◽

2012 ◽

pp. 157-159

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Front Matter

The Financial Services Marketing Handbook ◽

10.1002/9781118531716.fmatter ◽

2012 ◽

pp. i-xi

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Index

The Financial Services Marketing Handbook ◽

10.1002/9781118531716.index ◽

2012 ◽

pp. 192-196

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Advertising

The Financial Services Marketing Handbook ◽

10.1002/9781118531716.ch4 ◽

2012 ◽

pp. 59-73

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The Market Plan

The Financial Services Marketing Handbook ◽

10.1002/9781118531716.ch3 ◽

2012 ◽

pp. 45-58

Keyword(s):

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About the Authors

The Financial Services Marketing Handbook ◽

10.1002/9781118531716.about ◽

2012 ◽

pp. 191-191

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