Strategic Marketing Issues in Emerging Markets
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32

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Published By Springer Singapore

9789811065040, 9789811065057

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Globalization of Indian B2B Firms: Past Performance and Future Challenges

Strategic Marketing Issues in Emerging Markets ◽

10.1007/978-981-10-6505-7_23 ◽

2018 ◽

pp. 241-255

Author(s):

Sharad Sarin

Keyword(s):

Past Performance ◽

Future Challenges

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Corporate Social Responsibility and Corporate Image Resurrection: Cases of Mining Firms in Odisha

Strategic Marketing Issues in Emerging Markets ◽

10.1007/978-981-10-6505-7_31 ◽

2018 ◽

pp. 343-361 ◽

Author(s):

Sumita Sindhi ◽

Mousumi Padhi ◽

Upendra Kumar Maurya

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Corporate Image ◽

Corporate Social

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Demonetization in India: Opportunity for Digital Payment Industry

Strategic Marketing Issues in Emerging Markets ◽

10.1007/978-981-10-6505-7_14 ◽

2018 ◽

pp. 151-161

Author(s):

Chintan Gondalia

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Applying Porter’s Five Force Framework in Emerging Markets—Issues and Recommendations

Strategic Marketing Issues in Emerging Markets ◽

10.1007/978-981-10-6505-7_28 ◽

2018 ◽

pp. 307-316

Author(s):

Indrajit Mukherjee

Keyword(s):

Emerging Markets

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The Neo-Middle Class: A Unique Opportunity for a Marketer

Strategic Marketing Issues in Emerging Markets ◽

10.1007/978-981-10-6505-7_4 ◽

2018 ◽

pp. 41-47

Author(s):

Kalpit Shah ◽

Atanu Adhikari

Keyword(s):

Middle Class ◽

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Strategic Market Segmentation for B2B Enterprises

Strategic Marketing Issues in Emerging Markets ◽

10.1007/978-981-10-6505-7_25 ◽

2018 ◽

pp. 275-283

Author(s):

Ranjeet Singh

Keyword(s):

Market Segmentation ◽

Strategic Market

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Multinational Company’s Approach to Emerging Markets—Growth Market Unit of IBM

Strategic Marketing Issues in Emerging Markets ◽

10.1007/978-981-10-6505-7_22 ◽

2018 ◽

pp. 231-238

Author(s):

Vijayprakash Vasudevan

Keyword(s):

Emerging Markets

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Physical Marketplace or Virtual Marketplace: The Choice That Modern Businesses Need to Make

Strategic Marketing Issues in Emerging Markets ◽

10.1007/978-981-10-6505-7_29 ◽

2018 ◽

pp. 317-324

Author(s):

Smitha Umesh

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Rising Ethnic Nationalism and Protectionism: Impact on Global Companies and Brands in Emerging Markets

Strategic Marketing Issues in Emerging Markets ◽

10.1007/978-981-10-6505-7_20 ◽

2018 ◽

pp. 217-223

Author(s):

Ranjit Mohan

Keyword(s):

Emerging Markets ◽

Ethnic Nationalism ◽

Global Companies

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Digital Disruption in Emerging Markets

Strategic Marketing Issues in Emerging Markets ◽

10.1007/978-981-10-6505-7_17 ◽

2018 ◽

pp. 179-188

Author(s):

K. Ramakrishna

Keyword(s):

Emerging Markets ◽

Digital Disruption

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