Consumer Behaviour in Asia
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Published By Palgrave Macmillan UK

9781349148646, 9781349148622
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Marketing Implications

1998 ◽  
pp. 129-155 ◽  
Author(s):  
Hellmut Schütte ◽  
Deanna Ciarlante

The Mind-set of the Individual Consumer

1998 ◽  
pp. 58-89
Author(s):  
Hellmut Schütte ◽  
Deanna Ciarlante
Keyword(s):  
Individual Consumer ◽  
Mind Set ◽  
The Individual ◽  
The Mind

Appendix: Case Studies

1998 ◽  
pp. 200-262
Author(s):  
Hellmut Schütte ◽  
Deanna Ciarlante
Keyword(s):  
Case Studies

Driving Forces in Asian Consumer Behaviour

1998 ◽  
pp. 90-117
Author(s):  
Hellmut Schütte ◽  
Deanna Ciarlante
Keyword(s):  
Consumer Behaviour ◽  
Driving Forces

Distinguishing Features of Asian Culture

1998 ◽  
pp. 17-57
Author(s):  
Hellmut Schütte ◽  
Deanna Ciarlante
Keyword(s):  
Asian Culture ◽  
Distinguishing Features

An Alternative Consumer Behaviour Theory for Asia

1998 ◽  
pp. 1-16 ◽  
Author(s):  
Hellmut Schütte ◽  
Deanna Ciarlante
Keyword(s):  
Consumer Behaviour

Modernisation versus Westernisation of Asian Consumer Behaviour

1998 ◽  
pp. 194-199
Author(s):  
Hellmut Schütte ◽  
Deanna Ciarlante
Keyword(s):  
Consumer Behaviour

The Marketing Mix

1998 ◽  
pp. 156-193
Author(s):  
Hellmut Schütte ◽  
Deanna Ciarlante
Keyword(s):  
Marketing Mix

An Example of Asian Consumer Behaviour: The Leisure Industry

1998 ◽  
pp. 118-128
Author(s):  
Hellmut Schütte ◽  
Deanna Ciarlante
Keyword(s):  
Consumer Behaviour ◽  
Leisure Industry
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